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Greetings from
Adventures in Travel Expo:

I hope this email finds you all in good health and that your business is seeing what appears to be a strong start of the New Year!

On our side we are all just back from Adventures in Travel Expo New York.

What a great Show!!

In the midst of one of the most violent storm fronts of any winter in recent memory, tens of thousands of active travelers braved the elements to attend Adventures in Travel Expo in New York's Jacob Javits Convention Center this weekend.

Yes, actual Tornado Warnings were posted for the Tri-State area including New York, Connecticut and New Jersey. And worse yet, they were timed for the very start of our show!

I can't say we were not concerned about attendance Saturday Morning, but the NY Traveling Public never wavered and made the trip to the Javits.

Perhaps it was the television coverage that started each morning at 5:00am when four out of five of the "big" NY TV stations ran live feeds from our show floor for their morning and evening news programs.  Perhaps it was the remarkable reach of our partner the New York Post, or our 400+ radio spots.  But, by noon the aisles were jammed with what we believe is the most qualified audience of high spending travelers ever assembled in the United States.  And Sunday was busy ALL day - from open to close.

While we still have not had a chance to verify attendance and tabulate surveys, a quick glance shows us that the demographics of these tens of thousands of attendees was through the roof.  I know a pile of surveys I looked at showed a majority of $100,000 income households spend $10,000+ annually on travel.

Exhibitors had a great Show, with many expressing they had met the best attendees ever at any travel event.  Many sold multiple trips right from their booths.  Others expressed delight with the travel agents and diverse Press they met on ALL THREE DAYS of the event.

So, do people buy travel in the midst of a tornado warning?

They do at Adventures in Travel Expo!

Next up, LA and DC.  Check us out at www.adventureexpo.com

Don't miss this season's last great travel shows.  There are still limited booths so reserve yours today.

Call us or email me, we will help get your new year's sales rocking

Till Next time,

All the best,

John

John V. Golicz

CEO

 

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