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To our Tourism
Colleagues
As an
advertising media and marketing combination, ATA
offers Africa Travel Magazine - plus its award
winning website - #1 for many Africa topics on the
world's leading search engines, Google, Yahoo and
MSN. ATA member countries and private sector
advertisers in the printed magazine receive
generous year-round promotion on our 3,500-page
Internet portal.
The Association
owes much of its success to the reach and influence
generated by this unique media team. The print
magazine has maintained a quality image for ATA,
earning the loyalty of repeat advertisers over the
past 11 years. With the support of present and
future host countries we aim to greatly expand
Africa Travel Magazine's circulation and frequency.
Two installments are currently in
production:
 1.
Preview Edition:
Souvenir copy for delegates and guests at the ATA
Ecotourism Symposium in Nigeria, Nov.
15-20.
2.
Final Edition:
Expanded version, featuring symposium activities,
plus a preview of ATA 32nd World Congress in
Ethiopia.
Africa's host
countries benefit greatly from the positive
publicity generated by the magazine, and some have
received 30 or more advertorial pages on our
website. This 'value-added' bonus, worth thousands
of dollars, includes hosted pages, directory
listings and banners, plus new online radio
programs, interviews and TV
features.
Thanks to
advertising barter with show management, our
exhibits 'anchor' the Africa Section at The New
York Times, Los Angeles Times, NBC and Boston Globe
Travel Shows, Harvard University, Adventures in
Travel Expo in New York, Chicago and Washington,
Tourism Africa in Geneva and several Canadian
shows. Africa Travel Magazine is the main marketing
tool at these events.
This summer at
the World Urban Forum in Vancouver, Canada, I began
a series of interviews with Africa's mayors for a
feature on "Africa's Great Cities - Cultural
Capitals of the World," which begins in this issue.
We expect this exciting series to generate
widespread interest, increased subscriptions and
newsstand distribution.
Last month in
Geneva, ATA Executive Director Edward Bergman
presented a "Global Outlook" for promoting tourism
to Africa from North America, Europe and Asia. Two
weeks later, ATA President Hon. Jake Obetsebi-
Lamptey of Ghana was a key figure at the African
Diaspora Heritage Trail Conference in Bermuda.
These efforts reflect our alliance with PATA and
the Asia-Pacific market. Africa Travel Magazine's
coming issue summarizes events and will be
circulated to delegates at major venues from
November 15 through all of 2007
We urge you to
order advertising by October 25 and appear in both
the Preview and Final Editions.
Warmest
Regards,
Jerry W.
Bird
Editor and Publisher
President ATA Canada Chapter
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AFRICA
TRAVEL MAGAZINE