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Broadcasting
Africa's Positive Message
to North America and the World
by Jerry W.
Bird
 We
first met Ogo Sow during the ATA 25th Jubilee
International Congress of the Africa Travel
Association in Addis Ababa, Ethiopia and have been
pals ever since. As they say, "Birds of a feather
flock together.” In any event, we later spent
an enjoyable weekend as a foursome, with Ogo and
our ATA photographer friend Robert Eilets in the
Cape Town area a year later. It was a fun occasion,
thanks to the banter between Ogo and the rest of us
on any given topic. I remember arriving at
the
Kagga Kamma Game
Preserve and mountain resort in the high country
north of Cape Town. No sooner did we enter the
lobby, than Ogo began looking for a radio feed to
New York. A true professional, he was soon on a
direct phone connection, beaming an interview with
one of the area's guides (above). As we expected,
the young man's knowledge of the tribal bushmen,
their legends, rock paintings and way of life was
unlimited. Ogo can spot a good interviewee a mile
away.
Since then, we've shared
Ogo's company in a variety of other African
countries such as Cameroon , which we toured from
top to bottom. Being French speaking and from
Senegal, he was able to communicate effectively at
any level. To see this fascinating country at its
best, a private bus proved to be the ideal way, and
Ogo's wit kept the whole group of travel agents and
media in stitches during the lengthy journey. We
look forward to meeting our man behind the
microphone next month in New York City, where he
has just moved from Atlanta.
Future excerpts on the
“Ogo Experience” will appear shortly in
our magazine and online, but for now, here's a
brief clipping we received in Guinea this spring.
It provides an apt description of our friend Ogo
and the goodwill he is generating through the
media. We expect that Ogo Sow, Mr. Africa
Broadcaster, will be an active part of our radio
series when Africa Travel Magazine goes 'On Air"
via this web site and our Air Highways
network.
The Talented Ogo
Sow
 Master
of Ceremonies of this year's “Africa
Awards” was Ogo Sow, a native of Senegal, an
accomplished broadcast and high visibility
television personally on both sides of the
Atlantic. "Mr. Africa Broadcaster" would be a
fitting title for this multitalented
African
Who else broadcasts in
English, French as well as in Wolf and Full, is
able to move flawlessly between Interviewing and
engaging international leaders, to presenting the
latest in the art and culture of Africa and
America. His work has
brought Africa to the attention of the American
listening and viewing public with programs as
diverse as "African Civilization," to his current
weekly radio program "Africa
International Hour," broadcast over WLIB-1190 AM in
New York. His versatility and ability continue to
flourish and enrich the mutuality between Africa
and America.
Ogo Sow's current television
exposure is on "Africa Vision" a weekly cable
presentation, broadcast over the Time Warner and
Cable Vision Networks, reaching over 5 million
viewers in the New York market area and
internationally on the Internet.
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