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Above: Archive Photos and Photo Links from past ATA events for ATA's Yearbook. LATEST ATA CONGRESS NEWS . CALENDAR OF EVENTS
One of today's most popular typefaces is called "impact," and that's exactly what this website conveys. Maintained by professionals with decades of hands on experience in print and broadcast media, assisted by trainees, our website is updated around the clock. What's more, we're on the 'news release' list of leading public relations agencies, international associations, corporations and governments, providing an unlimited source of timely, well researched material. Does it work? Ask the experts at Webtrends, a leading statistics firm. At latest count our 2,900 page ATA website averaged 56,800 hits and 12,200 page views daily. For the year, this will amount to more than 21 million hits. These thousands of viewers are agents and consumers with an extremely high attention span, and the content keeps them glued to the screen, averaging 8:20 minutes per session, a figure that has peaked at over 12 minutes. What a refreshing difference, in an age when the average viewer's attention span is fickle and fleeting. Reach, Frequency and Demographics? From Webtrends statistics plus letters from around the world, we know that our site reaches and influences affluent, upscale, well educated viewers. While North America lead the list by far, Morocco and South Africa are in our top ten, along with the Netherlands, UK, France, Australia, Germany and Belgium. In our top 20 are Japan, Singapore, Saudi Arabia and others, pointing to future trends and opportunities for African Tourism and the Africa Travel Association. The Power
of Positive Searches
Did you know we're first on MSN for information on Africa Travel? Not bad, considering it's from 21 million entries. And we're in the top 3 on Google and Yahoo. Did you know that for Cameroon Tourism our site was #1 on Google? We topped 5 million entries, outranking Lonely Planet and the country's official tourism site. Did you know that for Africa Fashion we're #1 on MSN ? What's more, we were in 2 of Yahoo's top 3 and Google's top 4 from 29 million entries. Did you know that for African Travel Shows our site was #1 on Google? We led 20 million entries on this vital topic. Did you know that for African Tourism Ministers our site ranks #1 on Google? Tops again - In a Google search from 1,300,00 entries. Did you know that for
African
Embassies USA we
scored 2 of the top 10 on Google? That's from a search of
1,820,000. entries.
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Since
many of today's tuned in, turned on professionals get their
news, views and background information via the Internet, our
website has adopted certain facets of North America's top
print media - the eye appeal of Conde Nast, the life span of
National Geographic and the variety of Readers Digest. To
catch, capture and command the viewer's attention, our
headlines telegraph the core message. As a navigation aid,
our top bars, side bars and "Magnificent Seven" lists point
them in the right direction and keep them on track. The
visitor's attention is further riveted by a wealth of
cultural, wildlife and nature photography, plus Africans in
action. We offer hundreds of great images - and each gallery
page is linked to a country, city or region.