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Djibouti Tourism Delegation Visits Four Cities to Promote Djibouti as an Emerging Adventure Travel and Leisure Destination in Africa

Photo courtesy of Ogo Sow for ATA. Destination Djibouti Reception at the Congress Center in Ottawa, Canada.

New York, NY: Djiboutian Minister of Youth, Sports, Recreation and Tourism Hassan Farah Miguil launched a four-day/four-city visit to the U.S. and Canada on December 4 at the Princeton Club in midtown Manhattan. The promotional tour aimed to showcase Djibouti as a new and unique travel destination for North American tourists in order to attract participation to ATA's 11th Annual Eco and Cultural Tourism Symposium in Djibouti City, Djibouti from January 19-23, 2008. The Kempinski Palace Hotel - ATA's first-ever seven-star hotel accommodation - is the official symposium lodging host. DAALLO Airlines is the official airline.

At the December 4 reception, the Minister said that despite its vast and diverse tourism offerings, Djibouti is relatively unknown to North American travelers. "Djibouti is a new African travel destination in the U.S. and Canada and we are honored to work with ATA to put the country on the North American tourism map," he said. "We are positive that once the word gets out about our amazing country, we will see a huge increase in the number of incoming visitors."

Joined by senior representatives from the Djibouti National Tourism Office, the International Chamber of Commerce and Industry, the Djibouti Palace Kempinski Hotel, and DAALLO Airlines, the Minister introduced Djibouti to more than 100 guests from the travel industry, business, media, diplomacy, faith, and non-profit communities.

In his opening remarks, ATA Executive Director Eddie Bergman assured the audience that a trip to Djibouti would "last a lifetime."

Photo courtesy of Ogo Sow for ATA. Destination Djibouti Reception at Courtyard by Marriott in Montreal, Canada.

"Even though Djibouti is one of the smallest countries in the world and its population less than a million, it is one of those rare places that overflows with diversity and unique travel opportunities," Bergman said. "Djibouti is also an incredibly safe country. Most of all, traveling to the country is easy for tourists and travelers alike since visas can be issued upon arrival at the airport."

The Corporate Council on Africa (CCA) co-hosted the second networking event at the Fairmont Hotel in Washington, D.C. on December 5. Despite a full day of snow, almost 40 guests, including CCA President Stephen Hayes and ATA chapter members, attended the reception.

At each event, attendees learned about Djibouti's unique opportunities. "Djibouti's natural resources are unprecedented. Our small country is well-known for its amazing scuba diving, fishing, and water activities," said Djibouti National Tourism Director Mohamed Abdillahi Wais. "Visitors can also visit Lake Assal - the lowest point on the African continent."

The Congress Center in Ottawa was the next stop on the road show. This was the first ATA event ever to take place in Canada's capital city. Here, the delegation was accompanied by Ambassador Roble Olhaye, who represents Djibouti in Canada and the U.S.

"We are honored to invite all of our Canadian and American friends, as well as all the Africans living on the continent, to come home to Africa, beginning with Djibouti," Ambassador Olhaye.

The final stop was the Courtyard by Marriott in Montreal, where a French-speaking audience of more than 40 guests, mainly media and tour operators, as well as Montreal-based Djibouti Honorary Consul Elisabeth Dembil, came together to learn about destination Djibouti.

"Tourism is one of our economic priorities and we are investing heavily in its growth by building strong partnerships with the private sector," saïd Omar Moussa, President of Djibouti's International Chamber of Commerce and Industry. "Djibouti has a solid tourism infrastructure and our airport is one of the best in the region."

Both Montreal and Ottawa are home to organized Djibouti Diaspora communities, who were highly enthusiastic about meeting the Djibouti minister and delegation for the first time in Canada.

"This Diaspora community can play a leading role in terms of marketing and promoting Destination Djibouti in North America," said Bergman.

In addition to Minister Hassan Farah Miguil, among the delegates were Mohamed Abdillahi Wais, Director, Djibouti National Tourism Office; Saïd Omar Moussa, President, International Chamber of Commerce and Industry; and Bugra Berberoglu, Director General, Djibouti Palace Kempinski Hotel. Djibouti's North American Ambassador Honorable Roble Olhaye accompanied the delegates to Canada. Ogo Sow, ATA Senior Advisor on Diaspora Affairs, and Nathalie Philippe, ATA Associate Director on Membership and Development Services, accompanied the delegates on behalf of ATA.

About ATA's 11th Annual Eco and Cultural Tourism

ATA's 11th Annual Eco and Cultural Tourism Symposium will take place in Djibouti City, Djibouti from January 19-23, 2008. This event brings together tourism ministers, tourism boards heads, travel experts, environmental leaders and organizations, heritage and cultural tourism experts, media, and investors to discuss Africa's growing eco and cultural tourism industry and sustainable tourism development.

About DAALLO Airlines (ATA Official Symposium Carrier)

Daallo Airlines is offering Symposium delegates a special round-trip airfare of $1,090 (excluding taxes) from the US and Canada. For all other international destinations, contact Daallo Airlines and mention the ATA Symposium to receive a special fare. Contact the North American offices directly at 713-626-0134. As January is fast approaching, we encourage you to send in your Registration forms to ATA and reserve your flights as soon as possible. Flights to Djibouti are also available on Daallo Airlines out of Dubai which you can connect via Emirates Airlines. The airline has reserved a set number of seats for Symposium delegates. Ethiopian Airlines also services Djibouti; please visit Ethiopian Airlines at www.ethiopianairlines.com or call 1-800-445-2733.

About Djibouti Kempinski Palace Hotel

The Djibouti Kempinski Palace Hotel, the first seven-star hotel in Africa, is offering competitive rates for delegates on a first come, first serve basis. Visit www.kempinski.com/en/hotel/index.htm.

Contact Person: Sharon Roling

Company Name: Africa Travel Association

Telephone Number: 1-212-447-1357

Email Address: info@africatravelassociation.org

Web site address: www.africatravelassociation.org