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Africa
Travel Association (ATA) Hosts Inaugural Africa
Tourism & Sports Marketing Seminar in
Partnership with Corporate Council on Africa (CCA)
at The New York Times Travel Show As part of its continuing
efforts to raise global public awareness on the
richness of Africa as a potential site for
investment and business in the travel and tourism
industry, the Africa Travel Association (ATA), a
global travel trade association promoting tourism
to Africa since 1975, will organize the first ever,
US-based Africa Tourism & Sports Marketing
Seminar. Sponsored by The New York Times Travel
Show 2008, the event will take place at the Jacob
K. Javits Convention Center on Wednesday, February
27 and Thursday, February 28, 2008. The Corporate
Council on Africa (CCA), a non-profit membership
organization dedicated to enhancing trade and
investment relations between the USA and Africa, is
co-sponsoring the event. The ATA-CCA seminar
provides a unique opportunity to showcase
Destination Africa and its 53 nations to top travel
trade experts. WHAT:
Africa Tourism & Sports Marketing
Seminar WHEN:
Wednesday, February 27 and Thursday, February 28,
2008 WHERE:
Jacob K. Javits Convention Center, New York,
NY WHO:
African, North American, Caribbean, European and
Asian participants from the public and private
sectors, including: Travel Trade Experts, Travel
Trade Media, Business, Finance, Real Estate,
Infrastructure, Investment and SME leaders, Sport
Marketing Firms, African Diaspora Community,
Diplomatic Community, Travel Agents and Tour
Operators specializing in Africa, and Airline
Representatives SESSIONS:
Destination
Branding · Trends & New Directions in
Travel to Africa· Safety and Security ·
Pitching Africa to the Media · Entrepreneurial
Opportunities in the Travel Sector in Africa ·
Doing Well, Doing Good: Travel, Tourism and Social
Responsibility · The Role of the Celebrity
Spokesperson · Accessing Africa from North
America and the Caribbean · Going Green:
Travel and Climate Change ***For more information,
please contact Nathalie Philippe*** AFRICA
TRAVEL ASSOCIATION |
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