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ATA'S
3RD U.S.-AFRICA TOURISM SEMINAR IN WASHINGTON D.C.
TAKES PLACE WHEN TOURISM TO AFRICA CONTINUES TO
SHOW GROWTH
Seminar Co-sponsored by
Travel & Adventure Show
(formerly Adventures in
Travel Expo) in March 2010
NEW YORK, New York,
January 14, 2010 &endash; The Africa Travel
Association (ATA) announced today that the Travel
& Adventure Show will serve once again as
co-sponsor of ATA's annual U.S.-Africa Seminar. The
2010 seminar aims to raise the visibility of
Destination Africa and its diverse travel products
in order to increase tourism arrivals and
investment from the U.S.
"ATA is once again excited
to partner with the Washington DC Travel &
Adventure Show," said Edward Bergman, ATA Executive
Director." Africa continues to be a growing travel
market, even during these difficult economic times,
presenting industry professionals with an
incredibly diverse range of travel products, like
culture and heritage, sports and recreation, arts,
adventure travel, faith-based travel, culinary
tourism, sea and sun, and eco-tourism for their
client-base."
"Africa consistently ranks
among the top destinations when we survey our show
attendees as to where they'd like to travel", said
Jim Forberg of the Travel & Adventure Shows.
"ATA has evolved into a strong business partner who
has a great pulse on this important
destination."
The seminar begins with an
evening networking reception on "Destination
Gambia," the site of ATA's 35th Annual Congress, on
Thursday, March 4th, followed by a day of workshops
on Friday, March 5th, 2010 prior to the two-day ATE
event at the Washington Convention Center in
Washington, D.C.
This year, the seminar
offers two learning tracks: The first one- Africa's
Tourism Agenda- focuses on the issues facing
Africa's travel industry today, such as airline
access, sports tourism and the World Cup, and US
policy approaches to tourism in Africa. The
second&emdash;Professional
Development&emdash;offers tour operators and other
travel experts best practices and skills building
with workshops on marketing and branding, social
media and travel trade shows, as well as up-to-date
information on Africa's travel products. Special
highlights include plenaries on the Africa
marketplace with travel industry leaders and
experts on Africa.
Tourism experts and
industry professionals from the U.S. and Africa,
particularly travel agents and tour operators who
market, sell and specialize in Africa, are expected
to attend the seminar, as well as ministers of
tourism, representatives from Washington D.C.'s
diplomatic community, and Africa's national tourism
offices, leaders from the African diaspora
community, and travel trade media. Faculty and
students in the areas of hospitality, tourism and
African studies are also invited.
Under the ATA-Travel &
Adventure Show premier partnership agreement,
seminar participants will receive a complimentary
ticket to the show on Saturday, March 6 and Sunday,
March 7, 2010 at the Washington Convention
Center.
Participants are also
encouraged to take advantage of the location and
become an exhibitor at the show at a special ATA
member rate. The show attracts high-value consumers
from the DC area who are ready-to-book African
vacations.
For sponsorship
opportunities, contact ATA at
info@africatravelassociation.org or visit
http://africatravelassociation.org/ata/events/documents/2010US-AfricaTourismSponsorshipWebsite.pdf.
Seminar registration is
now open. For more information or to register,
visit www.africatravelassociation.org.
Advance media registration
is now open. Media wishing to attend the seminar
must apply for media accreditation by February 25,
2009. To receive a form, contact ATA at
info@africatravelassociation.org.
About the Africa Travel
Association (ATA)
The Africa Travel
Association (ATA) was established as an
international travel industry trade association in
1975 with a mission to promote travel and tourism
to Africa, and to strengthen intra-Africa
partnerships. As Africa's premier travel industry
trade association, ATA provides services to a broad
range of members including: tourism, diaspora,
culture, and sports ministers, tourism boards,
airlines, hoteliers, travel agents, tour operators,
travel trade media, public relations firms,
consulting companies, non-profit organizations,
businesses, small and medium-sized enterprises, and
other organizations engaged in tourism promotion.
For more information, visit
www.africatravelassociation.org or call
+1.212.447.1357.
About The Travel &
Adventure Shows
The Travel & Adventure
Shows, formerly the Adventures in Travel Expos
(ATE), are the leading consumer travel shows in the
United States. In 2010, the shows will be
presented in four U.S. cities: Los Angeles,
February 13-14; Washington, DC, March 6-7; Chicago,
March 20-21; and New York City, October 9-10.
For more information, visit the show website at
www.adventur
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