• TheTradeShow, Las Vegas. Produced by ASTA and 16 partner organizations.

• New York Times Travel Show

• Boston Globe Travel Show

• Los Angeles Times Travel Show

• California - NBC Travel Show

• Las Vegas - ASTA Trade Show

• South Florida, Fort Lauderdale

• Adventures in Travel Expos:
Chicago, IL
; New York, NY : Washington, DC: Los Angeles, CA

Canadian Trade Shows:
Montreal, PQ - Toronto, ON - Vancouver, BC

• Caribbean - Nassau, Bahamas

• China - Beijing - April and October

• Europe: London, UK - WTM ; Berlin, Germany - ITB


Database reaching key members of:

• Africa Travel Association

• Media - Travel & Business Editors

• American Society of Travel Agents

• Assn. of Retail Travel Agents

• Assn. of British Travel Agents

• Assn. of Canadian Travel Agents

• European Tour Operators Association

• Assn. of Independent Tour Operators

• United States Tour Operators Assn.

• Corporate Council for Africa

• Pacific Asia Travel Association

• Caribbean Tourism Organization

• SATH. Handicapped Travelers

• International Inst. Peace Through Tourism

• AARP Foundation

• World Tourism Association

• World Trade University

• Airports Council International

• Non Government Organizations

• Universities and Training School Libraries,

• Banks and Financial Sources

• Youth Travel Associations

• Adventure Travel Tourism Association

• Religious Travel Associations

• Seniors Travel Associations

Africa Based Circulation

• African Ministries of Trade and Tourism

• African Tour Operators Associations

• The African Union

• African Embassies Overseas

• African Tourism Ministries

• African Airlines Association

• African Airports Association

• African Trade Associations

Editorial Focus:

Travel and Tourism - Lifestyles and Leisure Intra African and International Trade, Finance and Transportation

Readers/ Viewers:

• We reach and influence decision makers in travel and tourism, plus business, industry and government.

• Distribution targets the USA and Canada, plus a growing Intra-African Market.

• Life cycle of average printed edition - one to five years.

• Printed in English. Some editions include French.

Advertising Specifications

Books - Business - Africa Opportunities - Marketing - Africa Trends

Entrepreneurship in Africa

"Life is but a journey - to travel is to live twice."

In Africa, entrepreneurial opportunities are getting better for Africans, Arabs, Europeans, Asians, and Americans, but these opportunities are still not nearly what they could be. Hopefully, in the future, continued and even greater improvements will be made in Africa's entrepreneurial and social environment.

In March 2002, Quorum Books an imprint of Greenwood Publications Group published the book, Entrepreneurship in Africa: A Study of Successes (ISBN: 1-56720-536-4) by David S Fick.      

Entrepreneurship in Africa is a study of those entrepreneurs who have achieved success, wealth, and fame by organizing and directing a business undertaking in Africa. It is a story about successful entrepreneurs who have assumed risk in pursuit of profit, who have tried to conform to ethical business standards and who have tried to contribute to the economic development and improve the natural environment and the education, health, and welfare of their community and nation. The philosophies underpinning their economic success and their endeavors to improve their communities have been included whenever correspondence with the entrepreneurs related them.

Entrepreneurship in Africa is a journey through the economic world of Africa. It is a search through Web sites, books, newspapers, and periodicals for entrepreneurs who have been successful in Africa, for the projects and policies that improve their road to opportunity, and for expert commentary on the best ways to accomplish the economic and social development of Africa. It is a self-educating dialogue through personal meetings, letters, e-mails, and phone calls with interested parties in Africa and around the world on the future well-being of the people living and working in Africa. It is meant to encourage a dialogue so that knowledge and ideas may be exchanged with the goal of improving Africa and the world. I hope that, by doing this, Africans and those who observe the region can learn from past mistakes and current successes and build a peaceful and better society for all of Africa's people.

Entrepreneurs are the engines that get the economic trains moving. Entrepreneurs organize and direct business undertakings. They assume the risk for the sake of the profit. Success often depends upon how skilled, innovative, and passionate entrepreneurs are about their ideas and dreams. An entrepreneur has exceptional vision, creativity, and determination and frequently creates entirely new industries. There is no shortage of entrepreneurs in Africa; in fact, over the centuries, there have always been entrepreneurs in Africa. Given the opportunity, entrepreneurs in Africa and from around the world will drive Africa's economic trains forward.

Entrepreneurship in Africa begins with an overall discussion of the ways that the economic and social environment for entrepreneurs in Africa may be improved. The study continues with a basic description of the economic and social environments and the entrepreneurial opportunities in each of Africa's five regions with profiles of successful entrepreneurs in each region. The profiles endeavor to enumerate the entrepreneurs' philosophy behind their economic success and their sense of social responsibility to improve their communities. Entrepreneurship in Africa concludes with the prospects for the continual improvement of Africa's economic and social environment and the continual creation of opportunities for skilled, innovative, and passionate entrepreneurs in Africa to successfully implement their ideas, achieve their dreams, and bring benefits to their communities.


In recognition of everyone's support, royalties due to the author for the sales of this book have been signed over to Médecins Sans Frontières/Doctors Without Borders to support medical relief missions in Africa (www.doctorswithoutborders.org).

If you wish to purchase and read the book please visit the Amazon.com website: <http://www.amazon.com/exec/obidos/ASIN/1567205364


Notes from the Author

I am looking forward to critiques from the readers of Entrepreneurship in Africa: A Study of Successes (March 2002) and also their wise suggestions for entrepreneurs successful in Africa that I might profile in future books. Generally, I look for entrepreneurs that strive for excellence in order to be competitive in regional, national and international markets. Their enterprises are well established, in good financial shape and enjoy a reputation for quality, integrity and service. Furthermore, the entrepreneurs act socially responsible, support community development efforts and create a work environment in which their employees can learn and grow.


To be more precise, I try to tell about the following factors:

1. What the enterprise does (establishment, key dates, past, current and future projects).

2. Growth of the business, how the business has grown (turnover, profits, the number of employees, or anything that illustrates that the enterprise has grown.)

3. Marketing strategy (ways used to grow the business, i.e. marketing & expansion strategies).

4. Hardships that were overcome, difficulties that might have been experienced in the past and how they were overcome.

5. Team management structure of the business.

6. Quality certification and awards received.

7. Training that is done within the enterprise.

8. Social involvement, how the enterprise contributes towards job creation and social upliftment.

 However, I try to keep it interesting and not too factual, therefore, I find that I sometime skip over some of the factors I am considering in order to keep the stories interesting.

 I am also looking forward to readers' comments for inclusion in future books concerning how to best create economic environments and opportunities for skilled, innovative, and passionate entrepreneurs in Africa to successfully implement their ideas, achieve their dreams, and bring benefits to their communities.

My next book, New Africa: Continent of Opportunity, is to be published in March 2004 by Rising Star Publishers, 7510 Lake Glen Drive, Glenn Dale, MD 20769.

If you read my first book, Entrepreneurship in Africa: A Study of Successes (Quorum Books, March 2002), it is my sincere wish that you correspond with me concerning your view points.      


Best Regards

Dave Fick

David S. Fick, Wharton 1961,

Overland Park, Kansas USA,

EMail: WhlgEagle@aol.com