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Outside
The Box: Making Miracles Happen
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What's a Keeper? Like one of my advertising agency idols used to say, "If you've got it -- flaunt it." So my goal was to create colorful, topical, well researched and targeted editions. I began with "Railways of the World," plus "Great Drives" and "Air Highways," paving the way for Africa Travel Magazine in 1995. Rather than make Africa Travel Magazine a quick read, I aimed for "keeper" status right from the start. The result? Twelve years later, our back issues are still in demand. For example, our "Millennium Yearbook Edition" on Ethiopia is still as fresh as the day it was launched in 2000. Similar editions featuring Angola, Kenya, Cameroon, Uganda, Tanzania, Benin, Morocco, Guinea, Ghana, Angola, Zambia, Namibia and South Africa, enjoy the same lasting appeal.
For more about Africa and this magazine's marketing philosophy, visit our search leading, award winning web site - http://www.africa-ata.org AFRICA
TRAVEL MAGAZINE Googled us lately? In a search for "Advertising Africa Travel and Tourism to North America," we're #1 and 2 from 227,000 entries, which indicates the value of advertising in our web and print media combination. Click here for an example how effectively we promote Africa Travel Magazine across the USA and beyond. According to H. E. President Kikwete of Tanzania, "The western media needs to focus more on success stories in Africa. We are doing so many good things out here which do not get enough publicity." The answer is Africa Travel Magazine - a powerful, positive, influential media voice - in print, online and on air. We're foremost in delivering the "good news" about Africa travel, trade and tourism - a success record verified by top rankings on Google, Yahoo and MSN. Such results prove that our 12 years as publishers of Africa Travel Magazine are making their mark by appealing to upscale, well educated adult readers, who are sincerely interested in our positive, forward looking message. ALL issues of Africa Travel Magazine can be downloaded from our website and from the new Press Display site, which reaches hundreds of libraries, many Fortune 500 companies, and thousands of daily visitors from around the world. We just returned from launching our Ethiopia Millennium issue at the Houston International Festival, which attracts over 450,000 visitors annually. That's a sample of the year round circulation effort our media team provides on behalf of advertisers. Next big event on our agenda is the ATA 33rd World Congress in Arusha, Tanzania, May 19-23. Best Regards, Click
Here for 2008-2009 Schedule and
Rates Please confirm your advertising now and your messages will appear in our Pre-Congress Report and our Post-Congress issue. You'll reach and influence ATA delegates and guests , plus key global contacts by mail and at major events in Africa, USA and Worldwide. Tel. 604 681 0718, Fax 604 6816595 . E-mail: africa@dowco.com Quick Now.... Have you heard about Africa Travel Magazine's GREAT CITIES OF AFRICA? We call them "Capitals of Culture and Gateways to Sustainable Tourism and Global Enterprise." This exciting series debuts in print as a supplement in our coming edition. The idea was born last summer when I interviewed a delegation of African mayors, and escorted them on a tour of Vancouver, Canada, where the UN 3rd World Urban Forum was in full swing. That stimulating, week-long experience set the stage for success. Our 2007 Great Cities of Africa spotlight shines on Calabar, Nigeria, proud host of ATA's 10th Ecotourism Symposium - Abuja, Nigeria's Capital, Addis Ababa, Ethiopia, site of our 32nd World Congress, and Kampala, Uganda, home of the 4th Africa Peace Through Tourism Conference. In "A Tale of Two Cities" - our editors and candid camera profile cities in various countries we have visited recently. Examples are Yaounde and Douala, Accra and Kumasi, Cape Town and Jo'burg, Nairobi and Mombasa, Lusaka and Livingstone, Arusha and Dar es Salaam, Casablanca and Marrakech. Get the picture? Each city's airport will be profiled in "Air Highways to Africa," another Africa Travel Magazine supplement. Please visit our award winning, Google-friendly website. Search from over 3,500 pages on Africa travel, trade, transportation, hospitality and tourism. Learn how our media team can be your reliable long-range partner on the marketing scene. If you would like to get involved in our "Great Cities of Africa" Essay Contest or to be interviewed with comments on your favorite African city, please e-mail africa@dowco.com and we will send you a form.
AFRICA
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Always
looking for ways and means to make our magazine the
industry's best value, our focus is on circulation via
targeted distribution. Our core circulation is highly
influential representing African government ministries,
partner associations - PATA-CCA-UNWTO, AFRAA, IIPT, ASTA -
and key executives from hotels, airlines and travel
organizations.
This
year we introduce "The Great Cities of Africa," an idea born
at the 3rd United Nations World Urban Forum in Vancouver,
Canada, where we met with mayors from across Africa. Since
Africa's historic cities are capitals of culture and
gateways to sustainable tourism, it stands to reason that a
powerful, positive, in-depth magazine series, written in
language a travel agent or traveler can relate to, will earn
a prominent spot in offices, homes and news stands around
the world.
