A Global Perspective on Marketing and Public Relations

A W A R D S   World Tourism Award Sponsored by American Express, International Herald Tribune and Reed Travel Exhibitions ....a Bradford Group initiative The World Tourism Award is an initiative of the Bradford Group, inaugurated in 1997 on behalf of the sponsors: American Express, International Herald Tribune and Reed Travel Exhibitions.   "to recognize the extraordinary initiatives by individuals, companies, organizations, destinations and attractions, for outstanding accomplishment in the travel industry." The 1997 Award recognized "World Peace Through Tourism" and the honorees were the member countries of MEMTTA (Middle East Mediterranean Travel & Tourism Association): Cyprus, Egypt, Israel, Jordan, Malta, Morocco, the Palestinian Authority, Tunisia and Turkey.  The 1998 Award was for "Outstanding Economic Development Through Tourism" and was presented in association with American Tourism Society (ATS) to the "new emerging Europe," Croatia, the Czech Republic, Hungary and Poland; the 1999 Award, presented in association with the Pacific Asia Travel Association, was presented to the China National Tourism Administration and the Hong Kong Tourist Association for the "Outstanding Impact of Travel And Tourism on Generating Employment Growth; the WTA 2001 Honorees were the Mexico Ministry of Tourism and the Mexico Tourism Board in recognition for "The newly forged public / private sector partnership and the dramatic increase in tourism." In 2002, the WTA theme was "Training the Next Generation in Travel & Tourism" and the award was presented to the New York Academy of Travel & Tourism, Virtual Enterprises, International™ (career programs within the New York City Department of Education) and the Institute for Virtual Enterprise at Kingsborough Community College of the City University of New York.  The Award was presented in recognition of "the outstanding vision and partnership between the New York City Department of Education, Kingsborough-The City University of New York and the Travel and Tourism Industry for inspiring and training high school and college students for careers in Tourism through classroom study, virtual enterprises and internships."  The honorees' joint project created what is referred to as "The New York Model," a "seamless web" that transitions students from high school &endash; to college &endash; to the workplace. As travel and tourism is the largest industry in the world, educating and training new personnel becomes critical for the continued growth of this sector of the economy. The 2003 Award was presented to the World Monuments Fund in "recognition of its leadership role in the rescue and preservation of imperiled works of art and architecture, and its devotion to onsite conservation of monuments and sites worldwide, crossing geographic, cultural, and national boundaries to preserve the world's diverse and rich heritage for generations to come." In 2004, the honoree was the Society for Accessible Travel & Hospitality (SATH) in recognition of "its extraordinary vision and pioneering work in opening the door to 'the world" for travelers with disabilities, the mature and elderly, through educational programs for all sectors of the travel industry on how to cater to the special needs of this lucrative and rapidly expanding niche market.”           A Global Perspective on Marketing and Public Relations

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