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SWISS ACADEMIC TEAM CASE
STUDIES DUBAI
68 STUDENTS AND SEVEN
PROFESSORS FROM SWITZERLAND VISIT DUBAI ON A STUDY
TRIP
Dubai is increasingly gaining popularity and
being used for case studies by leading business
schools from around the world.
Recently a group of 68 students and seven
professors of the Höhere Fachschule für
Tourismus Luzern - Lucerne School for Tourism
Management, a section of the Lucerne Business
School in Switzerland visited the emirate on a
study trip.
The students, who are in their last year of
studies, were on a study trip in Dubai for a week
in order to complete their project report. The main
target of the project was to improve their business
skills, see Dubai as a successful booming tourism
destination within the Middle East and to know how
this destination got promoted outbound.
The group was hosted by the Dubai Department of
Tourism & Commerce Marketing (DTCM) which
provided meet and assist to the visiting group in
addition to arranging a Dhow Cruise and dinner for
them.
They were given a presentation on Dubai and
briefed about the travel and tourism facilities by
DTCM Director Dubai Convention Bureau Mr. Awadh Al
Seghayer.
As part of their project report, the students
were required to study the development of tourism
in Dubai over the past 10 years, strengths and
weaknesses of the destination and chances and
risks/perspectives for the future.
In addition, they had to study about ecotourism
in Dubai/ecological efforts made by Dubai's tourism
industry and a close examination of the Dubai
Tourism Board including their marketing strategies,
main markets, target groups, service on the market
and at the destination and chances and risks.
They also looked at future tourism projects in
Dubai with regard to the expected costs and the
realization within the next five years.
Dubai hotel establishments have seen an
increasing number of visitors from Switzerland.
There was an increase of 50.4 per cent in the
number of guests from Switzerland in 2004 over the
previous year.
The delegation was overly impressed with Dubai
and the wonderful developments taking place besides
what the emirate had to offer to the visitors from
across the world.
FOR FURTHER INFORMATION, PLEASE CONTACT:
MOHAMMED ABDUL MANNAN
Executive, Media Relations
Tel: 223 00 00 Fax: 223 00 22
Email: mmannan@dubaitourism.ae
SHILPI PILLAI
Officer, Media Relations
Tel: 223 00 00 Fax: 223 00 22
Email: spillai@dubaitourism.ae
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