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Events March 22-24,
2007:Rome to Host first International Travel
Fair Globe is the newest
addition to the travel trade calendar and aims to
present the whole Mediterranean region to
international buyers. "The Mediterranean
is the world's number one tourism region and very
significant market that fully deserves its own
international trade fair," said Marco Trucco,
Business Development and Marketing manager of
ExpoGlobe, the organizing company. "The event is
focused on the fact that the Mediterranean is both
a source market for outbound tourism and a big
destination." "Globe will be a
marketplace for the whole Mediterranean region,
including Southern Europe, North Africa and Middle
East. Many countries hold their own national trade
fair and participate in shows like ITB Berlin and
World Travel Market in London. But buyers cannot
attend every local and national travel marts. And
World tourism exhibitions are so big that most of
the buyers cannot take their time and visit all the
countries and companies they would like to. So it
is time to organize a dedicated platform for the
Mediterranean region." Over 1,000 buyers
representing top wholesalers dealing with the
Mediterranean will be invited and fully hosted to
travel to Rome, from 40 countries. The timing of
Globe is critical, coming in late March 2007, which
makes it perfect for the needs of international
exhibitors and Italian operators to present their
high-season programs and for buyers to contract
services for the years to come. International
buyers will benefit from a prestigious hosted buyer
program that will bring major players in the
industry and enable them to make contacts and
negotiate deals face-to-face in a focused business
environment. The fair will be
organized in trading themes designed around product
not just geographic destinations. There will be a
global tourism pavilion, a section for wholesalers,
space for non-Mediterranean Europe and an area for
long-haul destinations. There will be as many as
992 booths and as this is the first event of its
kind in Rome, Italy will feature prominently. But
Globe representatives are active in presenting the
Rome event at travel trade events around the world.
Marco Trucco and Elena Di Tondo, Exhibition
Director, were in Cairo recently to sign up the
main companies in Egypt and the Middle East.
Already Algeria, Libya, Egypt and Tunisia have
expressed strong interest in investing in Globe,
along with typical Mediterranean destinations like
Greece, Turkey, Morocco, Malta and
Cyprus. "Our feedback so
far is stellar. That's because this new global
magnet for the world will be located in the exact
centre of the Mediterranean area: Rome and the
trade show will serve both the European domestic
and the international markets. We will have the top
worldwide players in the travel and tourism
industry from the first edition," said
Trucco. "And in order to
bring a new kind of visitors in a travel event, we
have created a project dedicated to investments in
real estate and franchising. It' called
"Investment@Globe". There's where capitals can meet
projects. We invite banks, equity funds, financial
institutions and private investors to browse among
projects, land parcels, golf courses, leisure ports
and other properties showcased by real estate
developers, public agencies and
governments." Globe will be
strictly trade only. "We know that mixing consumers
and trade at the same event does not work anymore,"
says Trucco. But consumers are not left
out. Globe will have, at
the same time, a B2C side. Not in the fairground
but in downtown Rome, from Thursday to Sunday. It's
called "Globe in the City" and it will be a travel
and tourism festival in the most famous squares of
Rome. The program, fully coordinated by Expoglobe,
will include exhibition spaces for promotion and
entertainment. Foreign national tourism boards and
Italian regions will showcase their culture,
folklore and food right in the streets." 'Globe in the city'
will involve also hotels, galleries and venues
around Rome for seminars, job recruiting,
conferences and forums. This event will be heavily
advertised through national and international media
to attract local people and tourists. Rome has never
before hosted a travel trade fair on such a scale.
Globe will be unique in other ways. The promotional
and planning web site is in multiple languages,
including Arabic. Another key innovation at Globe
is that exhibitors can book their stands online, at
www.globe07.com. "The freedom to choose where to
stay within their relevant business areas is very
attractive to exhibitors," says Trucco. "It saves
time and makes planning much easier. We have
already sold a sizeable share of exhibitor space
through the web site. We have received very good
feedback from this innovation as well." "And this is just
the beginning. High level decision makers will play
their strategic role and year after year will make
the Rome trade show a not-to-be-missed event, a
landmark and point of reference to understand the
market trends and explore every possible
opportunity for doing business in the
Mediterranean." ExpoGlobe, the
organizing company, is a joint venture between
Fiera di Roma and Rimini Fiera Gruppo and draws on
the know-how of TTG Italia which has been
organising the most important business-to-business
event in Italy, TTG Incontri for the past 30 years.
Infact, TTG Italia's CEO, Paolo Audino, is also at
the helm of ExpoGlobe.The "New Fiera di Roma"
exhibition center is just 5 km from the Rome
International Airport at Fiumicino. For the first
edition, Globe will use 4 of the 23 pavilions, for
a total of over 15 thousand net square meters of
exhibition. The Globe07 travel
exhibition takes place at the "New Fiera di Roma",
in Rome from 22 to 24 March 2007. For more
information, visit Globe online at www.globe07.com
. Media
Contact: The Globe executive
office is in Milan, in Via Carducci 2. Ph. (+39) 02
874526 Fax (+39) 02
86995515 |
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Rome:
All roads lead to Rome, or so the saying goes. Next
March 22-24, 2007 - the travel industry will be
beating a path to the Eternal City for Globe, the
biggest travel fair to specialize in the
Mediterranean region. It is the first tourism fair
in Italy to be modeled on the major international
events but with the added value of Italian flair
and style that is renowned around the
world....