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Attention
Africans Enroute to
America A niche alliance for premium
hotels. The Great Hotels
Organization today announced the launch of Special
Hotels of the World, a niche alliance for first
class, independent hotels. Special Hotels of the
World offers sales and marketing opportunities for
unique, interesting, city centre and resort
properties that offer excellent facilities and
services in the premium sector of the hospitality
marketplace. All members will be unified in their
unique or 'special' offering for guests. The
Special Hotels brand offers two collections
targeting the Corporate (business travel, meetings
and incentives) and Lifestyle sectors. The Special
Hotels' website will be officially unveiled at ITB
in March. Peter Gould, Chairman
of the Great Hotels Organisation, comments,
"Membership of Special Hotels will bring additional
revenue and credibility to hotels and resorts.
Independent hotels in the premium sector can now
tailor make programmes of innovative sales and
marketing initiatives cost effectively. Through
Special Hotels, properties will generate business
from the geographical and market segments most
important for them." Special Hotels understands
that each hotel has a different set of marketing
requirements so its niche programmes and additional
collection of sales and marketing services allow
hotels to build their own 'ˆ la carte' membership
programme to suit their objectives and budget. In
this way, members are able to choose and purchase
only the services they require, thus ensuring that
membership fees are kept to a minimum and are
focused on individual needs. Sales and marketing
initiatives that members are able to take advantage
of include: trade shows, e-marketing, business
travel consortia sales, public relations, a private
label GDS chain code and sales blitzes. Membership of Special Hotels
of the World is by invitation only and hotels must
meet strict criteria before being accepted. As well
as having first class facilities, member properties
must offer a unique or 'special' experience for
guests. The 2004/5 Special Hotels of
the World directories will be available from autumn
2004. For further information on
Special Hotels of the World, call +44 (0) 20 7383
2335 or visit http://www.shotw.com |
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