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Details on all the events we've attended
or more are featured in our VENUES WORLD EDITION.
Click to Preview the edition
now
Website
 Our
14 year vision for an "Africa Travel Library," that
will profile each of Africa's 5 Sub Regions, comes
a step further with our launch at ITB Berlin. From
March 11-15, 2009,Africa Travel Magazine will be
presenting previews of World Editions from
Northern, Western, Central, Eastern and Southern
Africa - plus our "Venues World Edition" - a focus
on festivals and events. Why did our editorial team
choose ITB Berlin for this debut? The reason is
obvious. It has become the #1 choice of our
colleagues in the Africa Travel and Tourism
industry. We plan to fine-tune each World Edition
in meetings with African exhibitors. As the event
organizers say, "The whole world meets at ITB
Berlin - people, working in the travel industry and
consumers who want to learn more about travel
destinations." With 57 countries on the continent
of Africa and its offshore islands - there's a wide
variety to choose from. ITB Berlin's combination of
trade and public exhibition and the biggest
professional convention worldwide attracts tens of
thousands of visitors, exhibitors and media
representatives. There's no better place for Africa
Travel Magazine to introduce its library to a
global audience.
About ITB
Berlin
The
exposition is located on the fairgrounds of Messe
Berlin. With an outstanding program, 100 key events
and a roster of highly ranked speakers, ITB is
expanding its role as the leading expert think tank
of the world's travel industry. On the agenda:ITB
Future Day: The future in the fields of economy,
society and travel patterns. Visionaries, lateral
thinkers and futurists identify global megatrends
and provide suggestions on how the travel and
tourism industry should prepare for the
challenges.
ITB
Hospitality Day: Focus on the hotel industry and
environmental concepts affecting the hotel
trade.
ITB
Aviation Day: Key issues in the global aviation
industry. Commercial aviation's its impact on our
climate.
ITB
Destination Days: Successful destination
marketing.
ITB
Tourism and Culture Day: Impact of cultural events
on tourism. Cultural Tourism is a key facet of
Africa Tourism.
ITB
Corporate Social Responsibility Day: Successful
implementation of CSR in the travel
industry
ITB
Experts' Forum Wellness: Tips on how to get well
and stay healthy.
ITB
Business Travel Days: A platform for Travel
Managers and MICE Planners.
PhoCusWright@ITB:
Focus on
Travel Technologies..
Africa
Forum: A look at Zero Footprint Tourism
Do
travelers from industrial nations honor zero
footprint projects in Africa? What does a zero
footprint tourism infrastructure look like? Africa
urgently depends on income from international
tourism. One concern will be about how to ensure
that air travelers can still visit this long haul
destination in the face of climate change. Best
practice examples from other industries will be
highlighted to show that zero footprint tourism is
possible in Africa too.
About the Host
City
Berlin is
the capital city and one of sixteen states of
Germany. With a population of 3.4 million within
its city limits, Berlin is the country's largest
city. Located in northeastern Germany, it is the
center of the Berlin-Brandenburg metropolitan area,
comprising 5 million people. Berlin was
successively the capital of the Kingdom of Prussia,
the German Empire, the Weimar Republic and the
Third Reich. Following German reunification in
1990, the city regained its status as the capital
of all Germany. Berlin is a major center of
culture, politics, media, and science in Europe.
Its economy is primarily based on the service
sector, encompassing a diverse range of creative
industries, media corporations, environmental
services, congress and convention venues. The city
serves as a continental hub for air and rail
transport, and is one of the most visited tourist
destination in the European Union. Other industries
include traffic engineering, optoelectronics,
information technology, vehicle manufacturing,
biomedical engineering, and
biotechnology.
The
metropolis is home to world-renowned universities,
research institutes, sporting events, orchestras,
museums and personalities. Berlin's urban landscape
and historical legacy has made it a popular setting
for international film productions. The city is
recognized for its festivals, diverse architecture,
nightlife, contemporary arts and a high quality of
living. Berlin has evolved into a global focal
point for young individuals and artists attracted
by a liberal lifestyle and modern zeitgeist. from
the beginning, the two cities formed an economic
and social unit. In 1307, the two cities were
united politically. Over time, the twin cities came
to be known simply as Berlin
Museums
Berlin is
home to 153 museums. The ensemble on the Museum
Island is a UNESCO World Heritage Site and is
situated in the northern part of the Spree
Island.
Photos:
From top left (1) Brandenburg Gate. (2)
Olympiastadion. (3) Exhibit hall at ITB. (4) View
over Central Berlin. (5) The Tanzania Tourist Board
at ITB. Amant Macha (second from right), Peter
Mwenguo (far right). (6) Congress Hall
Alexandeerplatz.. (7) Cover of our Egypt, Northern
Africa World Edition.
From
bottom left. Photos courtesy of the ITB Media
Centre: (1) Tunisia (2) Mali (3) Rwanda (4)
Mozambique (5) Kenya
(6)
Ethiopia.
Information:
www.itb-berlin.com www.germany-tourism.de.ITB
Berlin Convention Office
Phone:
+49 (0)69 / 247 038 04
Fax: +49
(0)69 / 247 038 19
Anika
Schweizer: Cell: +49 (0)176 / 50 44 77 55 .
anika.schweizer@multivisio.de
For a
post ITB report www.africa-ata.org/mag.htm
.
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(1)
Grand succès de la 19e édition du
SITV. 
