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Premiere
at the ITB Berlin 2006: ITB Hospitality
Day
 Innovative
concepts for the hotel sector at the ITB
Convention Market Trends & Innovations
on 9 March 2006 &endash; all-day event for
the first time
Throughout the world
the hospitality sector is facing new
challenges. The ITB Berlin has responded
to this trend by organising the first
all-day Hospitality Day at the ITB
Convention Market Trends &
Innovations. On 9 March the Hospitality
Day will focus on innovative strategies,
marketing, concepts and technology. This
event will be held from 10.30 a.m. to 5.30
p.m. and admission is free. It will be
chaired by Maria Pütz-Willems,
Editor-in-Chief of hospitalityINSIDE.com
.
From low cost to
new luxury
"Pricing in the
Hospitality Industry" will be the first
topic to be dealt with at the ITB
Hospitality Day. Between 10.30 and 11.30
a.m. participants will discuss where
hotels could achieve considerable savings
with their pricing structures. This event,
which will offer numerous suggestions on
the subject of pricing, will be introduced
by Prof. Dr. Hermann Simon, Chairman and
founder of Simon, Kucher & Partners,
Strategy and Marketing Consultants, who
will also chair this session. The
participants in these discussions will be:
Jürgen Fischer, President Commercial
Operations Hilton, Markus Lewe, , Regional
Vice President Revenue Strategy Marriott
International - Continental Europe,
Kristie Willmott, Jumeirah International
and André Witschi, Chairman of the
Board of Accor Hotels Germany.
From 11.45 a.m. to
1.15 p.m. attention will turn to the
subject of energy costs, which contribute
substantially to the overall costs and
have a significant impact on economic
efficiency in the hotel industry,
especially when oil prices are so high.
Moreover the use of renewable energy in
the hotel sector is more in accordance
with the principles of sustainable tourism
than the consumption of fossil fuels. The
importance of energy efficiency, the
various technological possibilities, the
implications for economic efficiency in
the hotel industry, financing aspects and
examples of best practice will be examined
under the heading of "Energy Panel: Energy
Efficiency and Solar Energy in the Hotel
Sector". This event will be chaired by
Volker Angres, ZDF Environmental Editor,
and the participants will be Dr. Ahmet
Lokurlu, General Manager of Solitem,
Michael Müller, Parliamentary
Under-Secretary at the Federal
Environmental Ministry, Joachim Andreas
Stelzer, Head of Sub-Division Systems
& Solutions at Siemens Building
Technologies, Gerhard Stryi-Hipp, General
Manager of the National Solar Energy
Association, and Arno Tomowski,
Departmental Director,
Energy/Environment/Infrastructure at the
GTZ.
From 1.30 to 2 p.m.
"New Luxury and New Customers" will look
at the question of which concept will
prevail: chains versus private hotels or
mega-chains versus mini-chains. To throw
more light on these aspects Maria
Pütz-Willems will interview Simon
Cooper, President & Chief Operation
Officer, The Ritz-Carlton Hotel Company,
Sir Rocco Forte, Chairman of the Board of
Rocco Forte Hotels, and Claus Sendlinger,
CEO & President design
hotels.
"Low Cost-Hotels" will
be the focus of the discussions about the
current boom in this category. When can
the hype be expected and to what extent is
this a threat to traditional hotels are
the questions that the chairman, Russel
Kett, General Manager of the consultancy
HVS, London, will be posing to his guests
Stelios Haji-Ioannou, London, founder of
the easyGroup and easyHotels, Michael
Mücke, General Manager Accor Economy
Hotels Germany, and Philippe Weyland,
General Manager Motel One Germany, between
2.30 and 3.30 p.m.
"Why is Berlin
different to London?" The central problems
of the right location will be discussed by
Peter Anscomb, Corporate Banking Royal
Bank of Scotland, London, Wilma
Kellermann-Baans, Vice President Business
Development for Central Europe for Rezidor
SAS Hospitality, Martin Wächter,
Chief Marketing Officer Shangri-La Hotels
& Resorts, and Reto Wittwer, President
& CEO Kempinski Hotels, under the
chairmanship of Maria Pütz-Willems
from 4 to 5 p.m.
The partners in the
ITB Convention Market Trends &
Innovations are the Fachhochschule
(Technical College) Worms and the market
research organisation and consultancy
PhoCusWright Inc. from the USA. The trade
publication Travel One is the media
partner.
The partner for the
ITB Hospitality Day is
hospitalityInside.com, the partners for
the Aviation Days are Booz Allen Hamilton,
OAG and Flug Revue. The partners for the
ITB Business Travel Days are Verband
Deutsches Reisemanagement e.V. (VDR), HSMA
Deutschland e.V., Deutsche Bahn, hotel.de,
OAG and Geschäftsreisekontakt. The
media partners of the ITB Business Travel
Days are Wirtschaftswoche, FVW
International, Business Traveller
Deutschland, Mobilitätsmanager and
Tempra.
Press
Contact:
Messe Berlin
GmbH:
Astrid
Ehring
Press & Public
Relations
Messedamm
22
14055
Berlin
Tel.: +4930
3038-2275
Fax: + 4930
3038-2141
ehring@messe-berlin.de
www.messe-berlin.de
w&p Wilde &
Partner
Public Relations
GmbH:
Christiane
Wolff
Senior
PR-Consultant
Nymphenburgerstraße 168
80634
München
Tel.: +4989
179190-20
Fax: +4989
179190-99
info@wilde.de
www.wilde.de
Further
Information:
www.itb-berlin.de
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