|
|
|

|
The Top
40 Global Markets for Africa
Travel,
Trade and Tourism . by
Jerry W. Bird
|
|
|
|
"The
western media needs to focus more on
success stories in Africa. We are doing so
many good things out here which do not get
enough
publicity."
President Kikwete,
Tanzania,
Trends
we love: Looking at
the list on the right sidebar of this
page, I give thanks to the company that
generates these exciting statistics -
Webtrends Inc. of Portland, Oregon, down
the road from our Vancouver office, where
Africa Travel Magazine was launched in
1995. Our mandate was to provide a
positive atmosphere to stimulate travel
between Africa and North America. Thanks
to statistics provided by Webtrends,
Google and Yahoo who measure our growing
reach and influence, the magazine's impact
is much broader - the world is Africa's
oyster! As of now, every issue we produce
will be part of The Africa Travel and
Nature Library - marketing and learning
resources that will open doors to the
world. Mainly in English at the moment,
with help from African Tourism Ministries,
ATA members and partners, French and other
languages will soon be on the agenda. Two
Editor's Blogs expand on this concept -
one from Egypt,
the other from Morocco.
How
do the countries rank?
As expected the
USA, UK and Canada lead the pack in hits,
pages read and frequent visits to our
site. Yet look what's happening this month
as three African nations are in the Top
Seven. China with its vast outbound
tourism potential is number 6. Another
giant, India is coming on strong and the
Emirates
are paying keen
attention. At every Africa Travel
Association Annual Congress and Symposium
since 1995, a key point that speakers,
including myself, continue to stress, is
supporting Inter- African Travel and
Tourism. So having Morocco, South Africa,
Kenya, Nigeria, Tanzania, Uganda, Ghana,
Senegal, Ethiopia and Egypt in our Top 40
it's a positive sign. Small wonder the
decision to locate an office in Morocco
was so timely. Talk about seizing the
moment!
Travel
Trade Shows and Seminars:
This spring we
expanded our personal marketing efforts to
include Europe's leading events ITB
Berlin, plus Salon de Tourisme in Paris
and the World Travel Market in London.
Such events have been a big winner for us,
and our success record is documented in
Venues, an edition on
promotion and incentive travel You can
download 60 pages on
http://www.africa-ata.org/venues.pdf
Googled
us lately?
In
searches for "Advertising
Africa Travel, Trade and Tourism to
America"
on Google, and Yahoo our website ranked #1
and 2. Keeping such success in the family,
Air
Highways,
our second online magazine website, ranked
#3 and 4. These consistently high scores
indicate the success of Africa Travel
Magazine's Electronic and Print media -
building blocks of the
Africa Travel and Nature
Library.
Answering the quote by President Kikwete
above - marketing is where Africa Travel
Magazine stands out. We're foremost in
delivering "positive news" as voice of the
Africa Travel Association, which has
staged world class events in 33 African
cities since 1976.
Faces
of
Africa:
Who needs Facebook? Our Home page and
sections are graced by photo stories and
galleries by Africa's most capable
boosters - our writers, photographers and
and contributors from inside the industry
and out. Since many of today's tuned in,
turned on professionals get their news,
views and background information via the
Internet, our website employs the best
facets of North America's top print media
- the eye appeal of Conde Nast -the life
span of National Geographic - and the
variety of Readers Digest. Our visitor's
attention is further riveted by a wealth
of cultural, wildlife and nature
photography, plus scenes of Africans in
action at events worldwide. We provide
hundreds of positive images - and each
gallery page is linked to a specific
African country or
region.
more
to come
|
|
|
|
QUICK
NOW! WHO'S
#1 ON GOOGLE
FOR
MARKETING AFRICA TRAVEL,TRADE AND TOURISM
TO THE USA?
|
|
|
|
|
|
|
|
|
|
|
|

|
|
Click
for leading African Countries in visits to
this website.

|
|
|
|
|
|
|
|
|
|