Dear Tourism Industry Member,

"Marketing Africa Tourism to the USA" was the topic of our latest Google search. The result? Our ATA website led the pack once again, ranking #1 and 2 from 36 million entries. Similar high results were obtained for Canada, Europe and Asia. That's why we're so confident about Africa Travel Magazine's new schedule, based on the Africa Travel Association's Global Outreach.

Consider our TWO FOR ONE ADVERTISING OFFER - equal space on ATA's award-winning, search leading website with every display ad in Africa Travel Magazine. What's more, your advertising message appears for a FULL YEAR. Use your bonus advertising to showcase your tour itinerary, hotel or airfare package, coming event, wildlife safari or cruise.

We invite you to share this information, and take time to hear two radio interviews, which aired recently on Mr. Africa's USA network: Audio 1: Executive Director, ATA . Audio 2: Editor, Africa Travel Magazine. See links to advertising rates and search results below.

Best Regards.
The Publishers.



New Yearbooks, Monthly Travel Trade Bulletins and "Keeper" Editions Boost Africa Travel Magazine's Global Reach

Since 1995, Africa Travel Magazine has promoted travel, trade, tourism and transport to Africa via Spring and Fall Yearbook editions and other timely issues. Starting May, 2007 the magazine will expand its reach and frequency, thanks to partnerships with (PATA) Pacific Asia Travel Association, (AFRAA), African Airlines Association (UNWTO) UN World Tourism Organization and others. Circulation will now reach beyond North America, to Europe and Asia Pacific.

On the agenda are 'keeper' editions, such as “Great Cities of Africa” and “Air Highways to Africa” - regionally focused editions produced in partnership with African municipal, state and federal governments, plus private sector sponsors. Monthly Travel Trade and Airline Bulletins anchor the new schedule, and print advertisers receive a one year bonus on the official ATA website, a search leader.

This Spring's Yearbook features the ATA 32nd World Congress in Addis Ababa, Ethiopia, incorporating the Annual Convocation of African Tourism Ministers, an African Airlines Forum and the 1st African Travel Trade Expo, May 6 to 11. The issue previews coming events in Durban, South Africa (Indaba 2007), Maputo, Mozambique (1st Africa Conference) and Kampala, Uganda (4th African Peace Through Tourism Conference). Other Inserts include Great Cities of Africa and ATA's Cultural Ecotourism Yearbook, a review of events in Uganda, Angola and Nigeria.

Great Cities of Africa, Capitals of Culture and Gateways to Sustainable Tourism

Meetings with African mayors at the UN World Urban Forum laid the groundwork for this exciting bimonthly series and all 33 African cities that hosted ATA events since 1975 will be represented, Individual city editions will be updated annually and each will be a keeper.  First in the series is Addis Ababa, Ethiopia, host city for the ATA 32nd World Congress in May 2007. The edition showcases Ethiopia's Millennium activities, unique attractions and tours to historic destinations. 

Other city editions include Dar es Salaam, Tanzania, from its early history to today's position as a major seaport, with exotic Zanzibar across the bay. New upscale hotels are making this area one of Africa's hot spots for business, conventions and tourism. The Abuja and Calabar, Nigeria editions include remarkable developments in Cross River State, plus cultural highlights of Abuja's Carnival.  Kampala, Uganda, city of seven hills, hosts the 4th Africa Peace Through Tourism Conference and the First Africa Media Exchange,. In the "Tale of Two Cities" category are Nairobi and Mombassa, Kenya; Douala and Yaounde, Cameroon; Accra and Kumasi, Ghana; Nairobi and Mombassa, Kenya; Casablanca and Marrakech, Morocco, Cape Town and Johannesburg, South Africa. Also in progress are profiles on Cairo, Egypt; Dakar, Senegal; Cotonou, Benin, Windhoek, Namibia and Luanda, Angola.

Air Highways to Africa Series Reflects Partnership with African Airlines Association

Africa Travel's first Aviation, Transportation and Communications Edition will be distributed through a network of Canadian and US airports, plus ATA's regular channels. The Air Highways concept was pioneered by Editor Jerry W. Bird in the early 1990s and this edition honors ATA's partnership with (AFRAA) the African Airlines Association. It will profile international and regional air carriers, their history, airport expansion,new routes and gateways. Africa Travel Magazine is the voice of  the Africa Travel Association worldwide.  Over 3,000 pages of information on Africa Travel, Tourism, Trade and Transport are available online: http://www.africa-ata.org/bulletins.htm


Contact Info
E-Mail: aftrav@dowco.com .
Voice Mail: 604 681 0718 . Fax: 604 681 6595
Advertising Rates:  
Online Resource:

Finders and Keepers

Search Results
ATA site ranks #1 or in the top 3 in many searches
Google Score for Marketing Africa Tourism to USA
Google Score for Marketing Africa Tourism to Canada
Google Score on Marketing Africa Tourism to Europe
Google Score for Marketing Africa Tourism to Asia
More Google and Yahoo Scores

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Internet Distribution: A search leader for Africa topics on Google, Yahoo, MSN, with over 20 million hits annually and high average viewing time per visitor session.

Cicrulation at Major Market Travel Expos and Trade Shows
• Magazine copies available at our exhibits in Africa and in North America, including New York, Chicago, Washington, Boston, Dallas, Los Angeles, San Francisco, Montréal, Toronto, Calgary and Vancouver. Additional exhibits planned including events in Europe and Asia. (see list below)

Print Distribution to North American and Global Markets.

Africa Travel Magazine reaches and influences travel industry professionals, travel agencies and group travel buyers in business, education and church organizations.

Retail sales at airports, bookstores and other key locations, plus online subscriptions.

• Distribution by embassies of ATA member countries, tourist boards, ministries of tourism, trade, aviation, hotels, culture and environment.

• Distribution by administration of 33 African cities featured in the new series.

• Distribution via 26 ATA chapters worldwide.

• Distribution via PATA, AFRAA UNWTO, IIPT and other ATA partners to members and at events

• Distribution via airport managers at business and first class lounges and bookstores.

• In-flight distribution available through participating airlines.


ATA 2007 Exhibits and Other Event Marketing Opportunities

Adventures in Travel Expo - Jan 27-28 - Chicago, IL
Adventures in Travel Expo- Feb. 10-1- Long Beach, CA
New York Times Travel Show - Feb 23-25
Adventures in Travel Expo- March 3-4 . Washington DC
ITB Travel Conference - March 7-11 - Berlin, Germany
Boston Globe Travel Show: March 23-25
ATA 32nd Annual World Congress -  May 6-11 - Addis Ababa, Ethiopia
Indaba 2007 - May 12-15 - Durban, South Africa,
4th Africa Peace Through Tourism Conference - May 20-25 - Kampala, Uganda.
Adventure Travel World Summit - Oct. 4-6 - Whistler, BC, Canada
SITV Montreal Travel Show - October (t.b.a) - Montréal, Quebec, Canada
World Travel Market - London, UK - Nov. 12-15