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Total
Tourism Industry Survey PATA
LAUNCHES TOTAL TOURISM
SURVEY BANGKOK:
The Pacific Asia Travel Association (PATA)
has launched its Total Tourism Survey,
which will compile the views of travel and
tourism professionals on issues that will
affect the future of the industry. PATA
encourages all members of the travel
industry to fill out the survey online, or
by downloading and sending back the form
as an attachment or fax. The
survey investigates all the modern issues
directly or indirectly facing the travel
industry, among them: peace negotiations,
terrorism, EU expansion, a common Asian
currency, bird flu, global warming, ageing
populations, tourism as cultural protector
or destroyer, the mass media's coverage of
crises, the impact of travel advisories,
distribution technology, aviation, human
resource challenges, domestic and regional
tourism growth and whether the industry is
ready to handle a large volume of traffic
from India and China (PRC). "The
considered responses from Asia Pacific
travel industry professionals will
position the PATA Total Tourism Survey as
the definitive 2005 trade report on travel
in our region," said PATA President and
CEO Mr. Peter de Jong. "All Asia Pacific
travel industry stakeholders should fill
out the survey," he said. PATA
aims to publish the results and analysis
of the survey at the 54th PATA Annual
Conference, April 17-21 in
Macau. The
results will be made public by PATA for
the benefit of the industry. "The full
report will help many kinds of travel
organizations plan strategies for the
future," said Mr. de Jong. "The survey's
results will influence how PATA delivers
its services to the travel industry in the
years to come." Founded
in 1951, PATA is the recognized authority
on Asia Pacific travel and tourism. PATA's
mission is to enhance the growth, value
and quality of Asia Pacific travel and
tourism for the benefit of its 1,000
member organizations which include
airlines, national tourism offices,
hotels, tour operators, travel
distribution companies, and many others
with a role in Asia Pacific
travel. Respondents
who successfully complete the survey will
be entered into a draw for prizes,
including registration and accommodation
for the PATA Annual Conference in Macau in
April 2005 and in Pattaya, Thailand in
April 2006. Anybody
working within the travel and tourism
industry can take the survey by following
this link: http://www.pata.org/patasite/index.php?id=1158. Find
out more about PATA at
www.PATA.org. Contact:
Ken Scott/David Gillbanks/Paveena
Olansuksakul Tel:
(66-2) 658-2000 E-mail:
communications@PATA.org
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