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PATA GOLD AWARDS

Dear Industry Colleague,

The Pacific Asia Travel Association (PATA) rewards industry stakeholders who have made outstanding contributions to responsibly develop and successfully promote travel and tourism within Asia Pacific.

Less than five weeks remain for stakeholders in Asia Pacific travel and tourism to submit their entries to this year's PATA Gold Awards programme, which is open to both PATA members and non-members until April 30.

As you have participated or shown interest in the programme before, I would like to personally encourage you to participate in 2007. Download information and forms at www.PATA.org/goldawards.

Judged by panels of experts, PATA Gold Awards 2007 will recognise exceptional achievement in six broad categories:-

1) Marketing Campaign (five Gold Awards and one Grand Award)

2) Environment (three Gold Awards and one Grand Award)

3) Heritage & Culture (two Gold Awards and one Grand Award)

4) Education & Training (one Gold Award and one Grand Award)

5) Marketing Media (nine Gold Awards)

6) Travel Journalism (four Gold Awards)

In total, PATA will present up to 24 PATA Gold Awards and four elite PATA Grand Awards at a special September 28 lunch at Grand Bali Hyatt, Indonesia, during PATA Travel Mart 2007.

If you are among the winners, highlights of your winning entry will be on display at the Mart for delegates to enjoy. It will also be featured in the 'Winners' Showcase' souvenir booklet.

You will also attract invaluable travel trade media coverage via PATA press releases and will be entitled to leverage the prestigious PATA Gold Awards 2007 logo on your Web site and collateral.

Sponsored by the Macau Government Tourist Office (MGTO) for 12 years, the PATA Gold Awards set industry standards for excellence and innovation.

PATA is delighted that the MGTO remains committed to helping PATA identify and acknowledge excellence in our industry.

For more information and entry forms, visit www.PATA.org/goldawards, or e-mail Mr David Gillbanks at goldawards@PATA.org.

I look forward to perhaps presenting you with a PATA Gold Award in Bali this September!

Yours sincerely,

Peter de Jong

President and CEO

Pacific Asia Travel Association (PATA)

PATA, ATA Sign Statement of Intent

PATA President and CEO Mr Peter de Jong and Africa Travel Association President and Zambia Minister of Tourism, Environment and Natural Resources HE Kabinga Pande

PATA President and CEO Mr Peter de Jong and Africa Travel Association (ATA) President and Zambia Minister of Tourism, Environment and Natural Resources HE Kabinga Pande signed a Statement of Intent, October 5, at the Third Global Summit on Peace Through Tourism in Pattaya, Thailand. The Statement indicates ATA's and PATA's intention to more fully co-operate, with the view to concluding a memorandum of understanding at a future date.

ABOUT PATA

Founded in 1951, the Pacific Asia Travel Association (PATA) is the recognised authority on Asia Pacific travel and tourism. PATA provides leadership and advocacy to the collective efforts of nearly 100 government, state and city tourism bodies, more than 55 airlines and cruise lines, and hundreds of travel industry companies. In addition, thousands of travel professionals belong to dozens of PATA chapters worldwide.

PATA's mission is to enhance the growth, value and quality of Asia Pacific travel and tourism for the benefit of its membership. PATA is a not-for-profit organisation.