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Dear
Colleague:
The Corporate Council on
Africa (CCA) and Africa Travel
Association's
(ATA) U.S.-Africa Tourism
& Sports Seminar is just weeks away and we
are
pleased with the positive
response we continue to receive from you
and
other key players in the
travel and tourism-related industries. The
buzz
around the Seminar continues
to grow, and we are pleased to announce
some of the industry's top
leaders as speakers and participants.
Here is a snapshot of what
you will experience at the U.S.-Africa
Tourism & Sports
Seminar:
* TODD JACOBSON, Vice
President of Community Relations of the
National Basketball
Association (NBA), will provide remarks during
the
"Sports Tourism: A
Continental Approach to Travel and
Tourism
Development in Africa"
workshop. Over the years, the NBA has
garnered
international attention for
their global outreach programs,
including
"Basketball Without Borders,"
which uses basketball to influence
positive social change, and
helps to raise the profile of African
countries as viable tourism
destinations. This workshop will examine
the
benefits and opportunities of
sports tourism for Africa and
Africa-based
sporting events.
* WILLIAM MALONEY,
Chief Operating Officer and Executive
Vice
President of the American
Society of Travel Agents (ASTA), will
provide
remarks during the
"Introducing Africa to the U.S. Travel
Consumer"
plenary session. As the
world's largest association of travel
professionals, ASTA
understands the trends, challenges and realities
of
travel to and tourism in
Africa. Maloney will share information on
who
is traveling to Africa, why
they are going, and what can be improved
on
the travel front to increase
tourism to the continent.
* The growth and
modernization of intra-Africa air service
is
essential to the increase of
tourism on the continent. TEWOLDE
G.
MARIAM, Chief
Operating Officer of Ethiopian Airlines (official
event
supporter) and CHRISTIAN
FOLLY-KOSSI, Secretary General of the
African
Airlines Association will
provide an update on growth in the field
and
lead discussions on how
intra-Africa air travel improvements can
positively affect
tourism.
* Over the past decade,
e-Tourism has increasingly become the
method of choice for U.S.
travelers looking to book vacations and
business trips. JIM
SHERMAN, President of Shermans Travel, a
leading
publisher of top travel deals
and destination advice, will participate
in the "e-Tourism Strategies"
workshop. Sherman will provide attendees
with an overview of current
e-Tourism strategies to increase travel
to
destinations that are often
overlooked.
Look for more news in these
last few days leading up to the Seminar
about featured speakers,
panelists and sponsors.
The Tourism & Sports
Seminar promises to be a first-of-its-kind event
in
the U.S., showcasing the
African continent as a premier global
travel
destination.
Pre-registration for this
event ends on Wednesday, February 20th,
so
make sure you click
here
http://www.africacncl.org/(e2eukqqv3gvqi534afkx2a55)/Events/Tourism_Spo
rts_Seminar_2008.asp
> for more information and to register
today!
The Seminar will take place
February 27-28, 2008 at the Jacob K.
Javits
Convention Center in New
York, NY.
We look forward to seeing you
there.
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