"The western media needs to focus
more on success stories in Africa. We are
doing so many good things out here which
do not get enough publicity." H. E.
President Kikwete of Tanzania,
Accentuate
the Positive and Miracles Happen!
by Jerry W. Bird
The Best of Africa
World Edition series is a bold, positive,
forward leap that expands our magazine's
reach and frequency overnight. It offers
any African country an option to shares
the benefits of an exclusive, self cover
magazine that targets a North American and
Global market. What's more, each edition
is exclusive, affordable and updated
regularly. The Ethiopia World Edition, our
premier issue is in print - and other
world editions are underway.
We've been publishing
Africa Travel Magazine for almost 14 years
and its success year after year seems like
a miracle to many observers. Like the
Africa Travel Association which gave us
our start and continuing support, we are
nonprofit. Our focus is on partnered
distribution with African governments, ATA
chapters and related associations such as
PATA, CCA,UNWTO, AFRAA, IIPT and ASTA,
plus trade shows, hotel chains, airlines,
foundations and business
groups.
Several years ago we
partnered with Adventures in Travel Expo -
providing advertising in exchange for
exhibit space. This one decision allows us
to circulate Africa Travel Magazine in New
York, Chicago, Washington, Seattle and the
Los Angeles market. Our magazine continues
to appear at new show venues across North
America, inside Africa and Europe. For our
agenda of trade and consumer shows,
university events and more, please visit
our events page.
What's a
Keeper?
On my first day with a
national travel magazine in 1989, I made a
vow to focus on producing magazine
editions our readers will want to keep
from one to five years or more. And it has
happened! Earlier in my career, as a media
buyer and later as an advertising agency
president, I knew that many magazines had
the staying power of a day or two. People
has the attention span of a flea. A quick
read - and soon forgotten! My reasoning
was this - "If people put their time,
effort, heart and soul, into producing a
magazine edition, why not aim for the
longest possible shelf life?" We call it a
keeper? Like one of my idols used to say,
"If you've got it -- flaunt
it."
So my goal was to
create colorful, topical, well researched
and targeted editions, such as we have
with the Best of Africa series. I began
with "Railways of the World," "Great
Drives" and "Air Highways," paving the way
for Africa Travel Magazine in 1995. Rather
than make Africa Travel Magazine a quick
read, I aimed for "keeper" status right
from the start. The result? Almost
fourteen years later, our back issues are
still in demand.
For example, our
"Millennium Yearbook Edition" on Ethiopia
is still as fresh as the day it was
launched in 2000. Similar editions
featuring Angola, Kenya, Cameroon, Uganda,
Tanzania, Benin, Morocco, Guinea, Ghana,
Angola, Zambia, Namibia and South Africa,
enjoy the same lasting appeal.
Coming soon is " Great
Cities of Africa," an idea born at the 3rd
United Nations World Urban Forum in
Vancouver, Canada. At this landmark event
we met with mayors from across Africa and
gave them a personal tour of our city.
Since Africa's historic cities are
capitals of culture and gateways to
sustainable tourism, it stands to reason
that a powerful, positive, in-depth
magazine series, written in language a
travel agent or traveler can relate to,
will earn a prominent spot in offices,
homes and news stands around the world.
Editor's Bo
For more about Africa
and this magazine's marketing philosophy,
visit our search leading, award winning
web site -
http://www.africa-ata.org
Googled
us lately?
In a search for
"Advertising Africa Travel and Tourism to
North America," we're #1 and 2 from
227,000 entries, which indicates the value
of advertising in our web and print media
combination. Click here for an example how
effectively we promote Africa Travel
Magazine across the USA and
beyond.
According to H. E.
President Kikwete of Tanzania, "The
western media needs to focus more on
success stories in Africa. We are doing so
many good things out here which do not get
enough publicity."
The answer is Africa
Travel Magazine - a powerful, positive,
influential media voice - in print, online
and on air. We're foremost in delivering
the "good news" about Africa travel, trade
and tourism - a success record verified by
top rankings on Google, Yahoo and MSN.
Such results prove that our 12 years as
publishers of Africa Travel Magazine are
making their mark by appealing to upscale,
well educated adult readers, who are
sincerely interested in our positive,
forward looking message.
ALL issues of Africa
Travel Magazine can be downloaded from our
website and from the new Press Display
site, which reaches hundreds of libraries,
many Fortune 500 companies, and thousands
of daily visitors from around the
world.
Tel. 604 681 0718, Fax
604 6816595 . E-mail:
africa@dowco.com
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