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Africa Travel Magazine's "Great Cities of Africa" editions include Lusaka, Zambia and Livingstone, tourism capital and home of Victoria Falls, one of the Top 10 Wonders of the World

The Zambia Success Story ...
by Jerry W. Bird

What an amazing country! We made so many lasting friendships during our month-long stay in Zambia, we've become lifetime ambassadors, eager to spread the good news at every opportunity. Example: Africa Travel Magazine's Zambia Congress edition, with Victoria Falls on the front cover, is getting prime circulation in North America, Africa and beyond. Continued

Zambia adds Zest to your Real Africa Safari. Who wouldn't be awed by their first sight of Mosi- O-Tunya, the smoke that thunders, or by the denizens we encountered up close on, eye to eye on our Lower Zambezi canoe safari. Zambia is a fabulous place to get around, thanks to its regional airlines and highways system This meant we covered much more territory than expected and saw more of the sights. The country's elevation allows for a more pleasant climate than one would expect in a tropical country - all the more reason to plan an encore.

Zambia's Proud History as an ATA member
Zambia hosted successful ATA events in 1981 and 1993 - however the Africa Travel Association's 28th International Congress in May, 2003 was the first "double-header," with Lusaka and Livingstone -Victoria Falls sharing the honors. There's something magical about any ATA event, and our Zambian friends added their own zest to the menu. We call it going for the gusto! For business, networking and professional presentation, the Trade Show at Lusaka's InterContinental Hotel was a sure winner. To catch some of the Congress action and attractions, see our magazine's 11 pages of photo archives plus our AWARDS page and comments by key participants and presenters.

To drum up advance interest in "The Real Africa," Zambia's National Tourist Office staged a USA Road Show, aided by ATA's Southern California, Atlanta, Washington and New York chapters. These venues helped ensure a large, enthusiastic attendance at the event's launch in Lusaka. At the Congress opening address, Zambia's President, Hon. Levy P. Mwanawsa (right) was upbeat about tourism's potential, echoed by the theme "Ethno Tourism: A key to sustainable development and job creation." In this positive vein, he stressed the importance of increasing tourist flow from North America to a wider range of African destinations. The President welcomed all ATA delegates at a sunset reception in the spacious gardens of Government House.

Photo (top): ATA delegates taking a time out to catch the spray at Victoria Falls.
Above: President greets delegates. Left: H.E. Martin Brennan, U.S. Ambassador to Zambia; Ms. Mira Berman, Executive Director, ATA; Hon. Zakia Hamdani Meghji, Minister of Natural Resources and Tourism, Tanzania, and ATA President; H.E. Levy P. Mwanawasa, President, Republic of Zambia.

H.E. Martin Brennan, United States Ambassador to Zambia hosted ATA delegates at the beautiful embassy complex in Lusaka. He too expressed confidence that, if managed properly, tourism can be a catalyst to better infrastructure development and conservation. He believes that tourism should be seen as more than just an income generator, but as a tool for transforming the world into a global village. Brennan was pleased to announce that the U.S. government will provide $9 million for natural resource management in Kafue National Park and Zambezi-Chobe area, including a program for training Africans in tourist services allocation because it does not only consume but generates resources and wealth." His Co-Chair, H.E. Prof. Mwelwa C. Musambachime, Zambia's permanent representative to the United Nations tackled the timely topics as moderator for "Community-based Tourism as a Driving Force," which focused on cross-ministerial and intergovernmental measures for fostering sustainable development.

ATA President Accentuates the Positive
Why does Africa continue to attract business and tourism despite negative influences, empty rumors empty chit chat from the media's talking heads? "Hosting the congress in Zambia is testimony to Africa's stability in the face of current global conflicts and the (tourism) industry's weakened situation, " said ATA President, Hon. Zakia Hamdani Meghji, Minister of Tourism and Natural Resources for Tanzania. "We are all here because we are optimistic about the future of global travel, specifically to the continent of Africa. ATA member countries, representing most of Africa's major tourism destinations, are recognized by the more sophisticated traveler as among the world's most safe and stable countries to visit at this time," Meghji continued.

Photo : Hon. Meghji (above) with IIPT President Louis D'Amore. Below: Mira Berman, Hon. Patrick Kalifungwa, Hon. Zakia Meghji and Gaynelle Henderson-Bailey, 1st Vice President, ATA.

Continuing on a high note, ATA Executive Director Mira Berman of New York spoke of industry partnerships with the World Tourism Organization, United States Tour Operators Association, International Ecotourism Society, American Society of Travel Agents, Corporate Council for Africa, Association of Retail Travel Agents, RETOSA (Southern Africa) and SATH (Handicapped Travelers). Berman touched on key ATA projects, such as Bermuda's African Diaspora Heritage Trail, and Africa's Second IIPT-ATA Peace through Tourism Conference in early December, 2003.

Zambia's Partnership in ATA, SADC and RETOSA
With RETOSA playing an active role in promoting tourism from North America to Southern Africa's 14 nations,
it is significant that the ATA Congress in Zambia set the stage for other key events. One of the most important venues of the year is the (SADC) Heads of State Summit in August. Africa Travel Magazine's SADC Summit edition features a 32-page Zambia Tourism insert featuring Congress highlights and photos. The Zambia supplement will be expanded in future issues as ATA strengthens its bonds with the tourism industry in Zambia, a staunch supporter since 1981.

Banking on Success
The Development Bank of Southern Africa (DBSA) hosted the inaugural dinner, where the bank's Executive Manager J.H. de Botha, stated, "The DBSA recognizes the essential contribution tourism can make towards economic and social development and the alleviation of poverty. Our services to the sector can be grouped into five categories ... finance, agency services, consultancies, technical assistance, information and knowledge, with projects spread throughout South Africa and the Southern Africa Development Community (SADC) countries. We remain committed to tourism infrastructure development in support of improving the quality of life for the people of Southern Africa." Photo: Mira Berman, Hon. Patrick Kalifungwa, Mr. J.H. de Botha and Hon. Zakia Hamdani M

Africa Travel Magazine's "Great Cities of Africa" editions include Lusaka, Zambia and Livingstone, tourism capital and home of Victoria Falls, one of the Top 10 Wonders of the World


As one of the fastest- growing city centers in Central Africa, the capital Lusaka has brought together people of many nationalities and is an intense land of colorful hustle and bustle of free enterprise mixed with real African ingenuity. Interspersed with Lusaka's many excellent luxury and budget hotels and restaurants are truly urban African experiences: large markets full of economicactivity; noteworthy historical and cultural sites; the Zintu museum of Arts and Crafts ant the Munda anga Zoo and Botanical Gardens. For those wishing to visit nearby game reserves, the pristing bush is less than a day's trip away from this major city center.

The city is central to the main highways leading north, south, east and west, at an altitude of 1,300 meters (4,265 FEET) above sea level. Lusaka is centrally located for Zambians and visitors, with Lusaka International Airport being an important national and international link.

Zambia is a landlocked country in the tropics of sub-Saharan Africa whose population exceeds 10 million. The capital of Zambia is Lusaka, with a population of roughly 1.2 million people.

Victoria Falls lies on Zambia's southern border at the tourist center of Livingstone. Zambia's 19 Parks have some of the most abundant animal populations in Africa.

Zambia's elevation (average 1300m) gives it a mild tropical climate. The weather is so pleasant that is has been nicknamed "The air-conditioned state"


Discover the Real Africa in Livingstone


A delightful characteristic most ATA delegates share is their eagerness to explore new parts of this fascinating continent. With 53 unique countries and an endless variety of topography, cultures and wildlife species, it's truly a lifetime quest. The trio on the right is a fine example of ATA's jet setters - Robert D'Angelo of Philadelphia; Elyse White of Harlem, and Robert Eilets, whose photos are seen on our web site and magazine. Like most members, they are anxious feel the spray and catch the splendor of Victoria Falls. They also seek to learn facts about Livingstone, our hosts for a key segment of the 2003 Congress. Livingstone Tourism Association has provided the following historical sketch, written by Mr. Gill Staden, a well known journalist from the area. We know that you will enjoy his story.

The City of Livingstone was born on 25 February, 1905, much to the annoyance of the white pioneers who had come to the area. These hardy men and women had settled themselves by the river, 5 km upstream from the Victoria Falls and they felt that a move up to the new Livingstone would be disastrous for trade. The British South African Company (BSAC), who administered this area of Central Africa had, in 1905, completed the Victoria Falls bridge and felt that it was about time to move the pioneers from the mosquito-infested swamplands by the river where the people had lived for the past 10 years. The BSAC had to enforce the edict by giving fines of one shilling per day for anyone who failed to move. Eventually the old settlement was abandoned. There is not much to see at the original site, known as the Old Drift, only some non-indigenous trees and the graves of some of the many who died there. It is now within the Game Park.

The first buildings to be erected at the new Livingstone were made of poles and mud, with tin roofs. The site was high up on a sand ridge in the middle of a forest of teak trees. The railway line had only reached the station, about one km away - quite a distance to walk on the sandy roads. The people were not happy in the new Livingstone and wondered what was to become of them. Then the BSAC decided to move their administrative center from Kalomo to Livingstone. From 1907 to 1935, Livingstone was the capital of North Western Rhodesia, and this was a time of prosperity. It was during these years that many buildings were erected.

We often consider these times as being romantic, and to us it must seem that way, but life was not easy. Water was a continual problem - it had to be pumped up from the Maramba River and bucketed to the houses. The toilets of all the houses were sited at the back of the yards where the bucket brigade using ox-carts came every morning to empty the sanitary buckets. All the roads were deep sand, making a walk of any distance tiresome. A tram-line was laid from town to the railway station and then on to the boat club. Small cabooses were made for people to sit on and they were pushed up and down the hill by servants. Many of the old houses which were built at this time have fallen into a state of disrepair. But some are being lovingly restored and are well worth looking for. In the future if the economy continues to pick up more will be restored and this will enhance the beauty of Livingstone.

North Western and North Eastern Rhodesia were amalgamated in 1935 to form Northern Rhodesia and it was then that the capital was moved to Lusaka - a more central location. Livingstone continued to thrive for some time because it became a manufacturing center. Factories made blankets, textiles, clothes, cars. But slowly, as the economy started to decline, so did the wealth of Livingstone. After Independence in 1964, Northern Rhodesia became Zambia and shortly after that Zambia adopted the politics of humanism, which is akin to socialism, and a one-party government. More and more Zambia cut itself off from the outside world. The price of copper, their main export, decreased. The economy did not diversify. Zambia became poorer and poorer. Livingstone suffered badly as tourism was not encouraged and the manufacturing base declined. It left Livingstone (along with the rest of Zambia) with extremely high unemployment and dreadful poverty. Finally the people stood up to be counted and voted in a new government which espoused a multiparty democracy. Since then Zambia has opened its doors to the outside world and taken on major economic reforms.

This has led to an increase in tourists visiting Zambia, especially Livingstone.

For full information on services at Livingstone Tourism Association, see the web site:

www.livingstone.com, e-mail: lta@zamnet.com


Natural Mystic Lodge on the Zambezi