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From Adotas
"The business model for
web advertising is loosely based on the
comfortable television model that we've
all lived with for over 50 years: people
pay for getting the content free by
enduring the ads. The publishers are happy
to sell the ads and the agencies are happy
with a familiar ad model that they know
makes them money. With web advertising,
the clients on the other hand, are still
just putting toes in the water unsure of
the medium, but increasingly driven there
by a sense that finally the paradigms are
shifting and they should be exploring the
world of new media.
At the same time, the
web advertising model has become even more
exciting to the advertising establishment
now that video is being incorporated to
the web. Now it really looks and feels
like an extension of the old TV model, so
Madison Avenue is tempted to breathe a
huge sigh of relief. Halleluiah! The
golden goose is not dead; it just
moved…to the Internet."
Link
to web
Podcasting
and Odeo
While still too much in its infancy to
be considered an immediate threat to the
radio industry, podcasting does present
the prospect of a growing army of
iPod-toting commuters who take programming
decisions out of the hands of broadcasters
and customize their own listening. Odeo's
founders say they believe that, as with
other old and new media, conventional
radio and podcasting can coexist in the
long term. If, through podcasting,
conventional radio programs are
increasingly stored and played back on the
listener's schedule, rather than the
broadcaster's, then the trend could have
the same time-shifting impact that
TiVo-style video recorders have had on the
viewing habits of television audiences.
But Mr. Williams said that the real
promise of podcasting might lie not in
what it means for conventional radio but
in the new forms of expression the medium
will permit. "We're going to let people do
what they do," he said, "and we'll see
what they do and hope they do it a
lot."
New York Times article
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