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Online
Ads E-Mail
www.tenagra.com
Banner
Sales Contracts
www.digits.com/contract.htm
www.smartbiz.com/sbs/arts/cwa4.htm
Banner
Directories
www.adcentral.com
www.wab/co.uk/wabdirectory.html
Free Listing by Vidya
www.vidya.com/add-lib
Comments
Online
advertising is expected to grow to $11.5 billion in
2003 . Patrick Keane
"It's a global medium and
whether you're a buyer or a seller, you have to
embrace that concept, You can't afford to avoid it
- get bigger or stay home. This online/offline
synergy, a "broad media footprint," has huge
benefits to buyers if executed in a sustained,
self- reinforcing manner. " Tim Koogle, CEO Yahoo:
"Something HAS to be
better than the banner - traditional tools are
failing us.." Sharon Fordham, Nabisco:
Online has the "worst"
creative of all media, adding that agencies have to
improve their web efforts or be left in the
dust. Rich LeFurgy, Chairman of the Internet
Advertising Bureau, (http://www.iab.net).
Three heavyweight rep
firms:
DoubleClick www.doubleclick.com)
MediaCom: www.247media.com)
AdSmart (http://www.adsmart.com).
Media Buying Academy
offers 4-day media buying classes. http://www.mediabuyingacademy.com.
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Big
Little Books:
Camera
Safaris and Ecotourism
plus our "Electronic Media Kit" will soon be
available by E-Mail. You can read it with Adobe
Acrobat Reader software, down- loadable from:
http://www.adobe.com.
Superstitials
Created by Unicast Communications
(http://www.unicast.com,)
Superstitials are a non-banner rich media format
that can be created in any size and authored in any
format. These newcomers are said to be three times
more effective than traditional banner ads and
streaming interstitials in brand recall, according
to a study released at the forum by San
Francisco-based interactive advertising research
firm Millward Brown Interactive (http://www.mbinteractive.com).
Superstitials are
non-streaming and allow advertisers to use a larger
creative canvas to deliver TV-like advertising. The
study states that for users who viewed
superstitials, advertising awareness of the brand
was more than double that of the banner-ad
viewers.
(http://www.clickmaps.com
Site
Comparison
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