A BIG number of French tourists are planning
to visit Zambia and explore the country’s
vast tourism products, the Zambian Embassy
in France has disclosed.
First Secretary in charge of tourism Percy
Ngwira said in a press statement yesterday
that, many French tourists have expressed
interest to explore Zambia’s tourism
Mr Ngwira, who is also United Nations World
Tourism Organisation (UNWTO) Liaison Officer
for Zambia in France said, France was
seeking to double the number of its tourists
coming to visit Zambia.
He said Attract, a French marketing and
public relations (PR) Company, is helping to
attract more French tourists to Zambia.
Early this week, Attract president Philippe
Mugnier paid a courtesy call on Embassy
Charge De Affairs Ms Philomena Kachesa in
Paris where he outlined his company’s role
in promoting French tourists to visit
Mr Mugnier said his company had received a
number of enquiries from many outbound tour
operators in France who would like to start
sending their clients to Zambia.
“Morocco, Kenya, South Africa and Tunisia
have remained traditional destinations for
the French in Africa but recently they are
seeking new destinations with a different
offering and Zambia is becoming one of the
top destinations on the list of French
tourists,” Mr Mugnier said.
He said the Netherlands’s KLM airlines,
which flies into Zambia in partnership with
Air France and other airlines, had also
presented a great opportunity as the travel
time had become shorter.
Mr Mugnier noted that a French tourist could
travel and arrive in Zambia same day
observed Mr Mugnier.
He said that though domestic tourism is more
popular among the French taking about 70 per
cent of the French tours, Africa received
the largest share of the outbound French
tourists accounting for 10 per cent share.
“Zambia has a greater opportunity to attract
more tourists from Europe because it’s
centrally located and very peaceful
country,” Mr Magnier said.
In response, Ms Kachesa said Zambia had a
lot of other tourism attractions apart from
the famous Victoria Falls which had not been
explored yet and French tourists would have
more than enough to do and see in Zambia.
Ms Kachesa said the Embassy in Paris was
working hard in collaboration with the
Zambia Tourism Board (ZTB) to increase the
marketing and PR activities in France to
make known to the French what Zambia had to
offer in terms of tourism.
Zambia was one of the undiscovered gems of
Africa and the French tourists would not be
The Charge de Affairs appealed to Mr Mugnier
to work closely with the Embassy as he
recommends Zambia to the outbound tour
“After the co-hosting the 20th Session UNWTO
General Assembly, an event which was
described as one of the successful events in
the history of the UNWTO General Assemblies,
the Embassy in France has witnessed an
increase in enquiries of the French wanting
to visit Zambia,” she said.