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The 1992 event drew over 300 travel agents, including
attending the luncheon hosted by the Kenya Tourism
Board. Agents came from as far as Texas and Colorado to
take advantage of the day’s Academy curriculum. The
updated version of the Africa Travel Academy will
takeplace in conjunction with the Travel & Adventure
Show in Los Angeles/Long Beach on Saturday, February 21,
2015.
The Academy is being presented as an all-day, high
intensity training of how to and what to sell of Africa.
About 30 to 50 travel agents and tour operator employees
will take advantage of Africa sales and destination
booking knowledge and training. The Academy is presented
as free, pre-registration event.
Mr. Edward Bergman, Executive Director of the Africa
Travel Association, reinforced the educational aspect of
the Academy as imperative to all segments of the Africa
tourism industry, especially now when the tourism flows
to Africa is under pressure of events beyond everyone’s
control.
“We commend the Southern California ATA’s Africa Travel
Academy,” said Mr. Bergman. “It was in the early 90s
that the Chapter organized the first Academy which in
turn spawned the Africa tourist flow from California,
making it the most important source market for most of
the Africa destinations. I am sure that many of the
agents who will participate in the Academy will become
the future leading operators and movers for Africa, just
as many of the 1992 attendees have become.”
The Academy is underwritten by the Southern California
Africa Travel Association Chapter as part of its
educational travel trade and market outreach.
“We look forward to once again offering an opportunity
to front-line travel agents to become a part of a strong
Africa Sales Corps and positioning themselves to better
promote tourism to the African continent, which has been
our commitment since 1975,” said Michael Madison,
President of Southern California ATA Chapter.
The Los Angeles/Long Beach Academy is being held the
first day of the consumer Travel & Adventure Show, an
event organized and produced by Unicomm. |