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From the Internet - NY Times SEVERAL years ago when the Chrysler Corporation had to put on its best financial face to obtain a $4.5 billion Federal loan, it had to grapple with the problem of a huge unmoving inventory of automobiles. It finally cleared them out by trading the autos for advertising space and time. More recently, Cunard Lines Ltd. swapped cabins and meals for advertising as well as airline seats, tableware for its dining rooms and air-conditioning units. In both cases, one of the agencies involved in the process was Reciprocal Merchandising Services of New York, a specialist advertising agency in the barter field. It is an alternative way of buying media time, sales promotions and products by exchanging what one company has for something that another company has. ''In bartering, everyone wins,'' said Perry Silver, Reciprocal's presidentThe process operates like this: In a current $100,000 radio advertising campaign that Reciprocal has for Frenchmen's Reef, the resort on St. Thomas, in the Virgin Islands, Reciprocal works with J. D. Greif, the Philadelphia ad agency and provides that amount of radio time for the resort. In exchange, Frenchmen's Reef offers $100,000 of rooms and food. Reciprocal uses the rooms and food for its clients and contacts, particularly from the radio and television field, either directly for them or for winners of contests offered by the clients.. more |
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CLICK ON ANY AD FOR A LINK. Below are some sample sidebar advertisements. To book space e-mail airhwy@smartt.com |
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Africa
Travel Magazine Application / Evaluation Form
and Agreement for Barter I/We
_________________________________________________________________ (Name of Applicant Business) Hereinafter referred to as "Trading Partner,"
hereby apply for an account with the Africa Travel
Magazine, hereinafter referred to as "ATM," for the
purpose of trading products and/or services . Acceptance of Terms This is a legal agreement between you, the
Trading Partner, together with any company or other
business entity you are representing ,and Africa
Travel Magazine and Website, “To offer our products and/or services for
trade dollars only, at prevailing prices, to other
Trading Partners in good standing.”. It is further understood that this Agreement
will become effective when signed by the Trading
Partner and approved by an officer of the Africa
Travel Magazine. (ATM). Business:__________________________________________________________ Website:__________________________________________________________ E-Mail:
__________________________________________________________ Location
Address:__________________________________________________________ City_______________________________________________________ State:/ Prov.:______________________________
Zip: ______________________ Country
_______________________________________________________________ Phone: ____________________________
Fax:______________________________ Owner/Principal:__________________________________________________________ Home
Address:__________________________________________________________ Type of Business: Corporation:____ Agency/NGO
______ Partnership _______ Sole Proprietor
_____ Longevity:________________________ Contact Person(s):
__________________________________________________________ Products, Services
Available:__________________________________________________________ Needs and Wants from ATA (please be as specific
as possible):
__________________________________________________________ _________________________________________________________ Details of Barter or Exchange for Exhibit
Space Package Name of Event
__________________________________________________________ Dates of Event
_________________________________________
Year____________ Location of Event/ City
____________________________________________________ Type of visitors: Trade ________ Public _______
Both _______ Floor Plan Available? Yes __ If so, please
send Exhibit / Size of Booth Space Proposed
_________________ Items supplied, Table ___ Skirting _____ P:oweer
_____ Chairs _____ Carpet ____ Is complimentary parking available
__________ Number of persons to operate booth ________ Does ATA have Chapter members or other
volunteers available at that time Yes ___ No ___ Regular published rate for the above space $
_______________________ (U.S. dollars) Other items or services being offered in Package
by the Trading Partner. Approved on this date ____________ by
_________________________________________________
for Trading Partner by
__________________________________________________
for ATM |
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