
							Tanzanite is a unique gemstone discovered as 
							recently as 1967 that is found in only one place in 
							the world - the small mining town of Arutia situated 
							at the foothills of Mount Kilimanjaro in Tanzania.
							This vibrant gemstone is 1000 times more rare 
							than diamond and displays exquisite hues of vibrant 
							blue. With a limited supply of gemstones, likely to 
							last just a single generation, Tanzanite has 
							captured the imagination of the world and earned its 
							rightful place next to diamonds as a must-have 
							gemstone.
							Mined in a tiny 5 x 1-mile area in Arutia, 
							Tanzanite is trichoric. This means it has three axis 
							of colour and displays shades of colour when seen 
							from different angles - shades of blue, violet and 
							bronze are dominant in most stones. It is, however, 
							the vibrant and intense blue tones for which the 
							stone is best known for and sought after.
							
							
								Tanzanite crystals were formed in the Great Rift 
								Valley when massive tectonic plates shifted and 
								magma, forced to the earths surface, allowed 
								elements to bond and form minerals such as 
								Zoisite and Vanadium. Although these minerals 
								can be found all over the globe, something 
								unique took place in Tanzania when Vanadium 
								bonded with Zoisite. As it was brought to the 
								surface it was heated at the same time as 
								crystallisation took place ñ this heating is 
								what causes Zoisite to turn blue. Lots of 
								natural Tanzanite crystals are already blue when 
								they are found as heating took place years ago; 
								but some are naturally brown and heat treated to 
								‘fix’ the colour.
African culture sees 
								Tanzanite as a gift from the gods - the legend 
								goes that Tanzanite crystals were discovered 
								after lightning struck the plains and fire swept 
								through the brush. Local Maasai herdsmen 
								discovered striking blue gemstones sparkling in 
								the ashes once the flames had died down. These 
								blue Zoisite gemstones, originally brown in 
								colour, had been heated to a shimmering new 
								shade by the intensity of the fire.
								The actual discovery of Tanzanite remains 
								something of a mystery - it is not known for 
								certain who found the first crystal, but the 
								most widely accredited story suggests that in 
								July of 1967, Ali Juuyawatu, a local Masai 
								herdsman, found a piece of blue-violet crystal 
								near the foothills of Mount Kilimanjaro. 
								Fascinated by its intense colour, he shared his 
								find with Manuel D'Souza, a tailor by profession 
								and prospector by passion, who was looking for 
								rubies in the region. D'Souza had no idea he’d 
								stumbled upon an entirely new specimen, he 
								believed the find to be a vibrant sapphire 
								however, gemmological tests revealed that the 
								crystal had a composition more complex than 
								sapphire, and that its colour was more 
								intriguing, more alluring, and more exotic than 
								any other gemstone.
								Word about the remarkable new discovery soon 
								reached celebrated New York jewellers, Tiffany & 
								Co. Awed by the stone's exquisite beauty they 
								renamed Zoisite 'Tanzanite' after its country of 
								origin, and launched it at Tiffany's in October 
								1968, remarking that it was undoubtedly 'the 
								most beautiful blue stone discovered in over 2 
								000 years.
								Tiffany's initiated the first tanzanite 
								advertising campaign, declaring that Tanzanite 
								could be found in only two places on earth - 
								Tanzania and Tiffany's. Interestingly, there are 
								many more Tanzanite consumers in the US than 
								anywhere else in the world - up to 70% of global 
								consumers.
								
								
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