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43% Increase in Airline's flight frequencies to Dar es Salaam and Kilimanjaro

KLM Royal Dutch Airlines, an alliance partner with Northwest Airlines, who have been in operation in Tanzania over the past thirty years, announced new daily service to Tanzania effective immediately. This represents a 43 % increase in their flight frequencies to Dar es Salaam and Kilimanjaro. KLM's commitment to support tourism to Tanzania was recognized in a special award presented by the Hon. Zakia Hamdani Meghji, Minister of Natural Resources and Tourism at the Africa Travel Association Congress in Cape Town, South Africa, May 21 as the Airline that brought the most tourists to Tanzania.

The Hon. Meghji, in presenting the Award to KLM applauded KLM's new daily service, stating "this will provide an enormous boost to Tanzania's Tourism industry. The inauguration of these added frequencies to Dar es Salaam and Kilimanjaro is very timely because it supports Tanzania Tourist Board's (TTB) marketing push in North America. KLM's extensive gateways in the US through Northwest Airlines, makes Tanzania much more accessible for American travellers."

KLM who is already strongly positioned in Tanzania as the only European airline flying directly to Kilimanjaro, and non-stop from Dar-es-Salaam to Europe, last fall increased their flight frequencies on the route by 25%. The new daily flights that started May 28, 2001 are already included in the KLM 2001 summer schedule.

"KLM has made great strides in promoting East Africa, and indeed Tanzania, to the vast American market, by gradually easing passenger traffic to the region. This move to increase our flight frequencies, to and from the area, will ensure that all our passengers destined for Amsterdam and connecting from Schiphol Airport to Europe and North America &endash;will be better serviced and also will be adequately catered for." Said Mrs. Jan Palmer, the new KLM Royal Dutch Airlines Regional manager for Tanzania.

Jan Palmer further added that, "Our exclusive direct flights to Kilimanjaro offer passengers a once in a life time picturesque view of Mt. Kilimanjaro, the highest mountain in Africa. Working hand in hand with reknowned travel operators in Tanzania, we are opening up to passengers from North America and Europe, competitive packages that offer; adventurous mountain climbs to MT. Kilimanjaro, nature treks, wildlife watch amongst offers."

For more information on Tanzania, visit the TTB web site at: www.tanzania-web.com; or contact the Bradford group, Tel (212) 447-0027; email: bradfordmktg@aol.com.