French Language Section



The Top 40 Global Markets for Africa Travel,
Trade and Tourism
. by Jerry W. Bird

"The western media needs to focus more on success stories in Africa. We are doing so many good things out here which do not get enough publicity." President Kikwete, Tanzania,

Trends we love: Looking at the list on the right sidebar of this page, I give thanks to the company that generates these exciting statistics - Webtrends Inc. of Portland, Oregon, down the road from our Vancouver office, where Africa Travel Magazine was launched in 1995. Our mandate was to provide a positive atmosphere to stimulate travel between Africa and North America. Thanks to statistics provided by Webtrends, Google and Yahoo who measure our growing reach and influence, the magazine's impact is much broader - the world is Africa's oyster! As of now, every issue we produce will be part of The Africa Travel and Nature Library - marketing and learning resources that will open doors to the world. Mainly in English at the moment, with help from African Tourism Ministries, ATA members and partners, French and other languages will soon be on the agenda. Two Editor's Blogs expand on this concept - one from Egypt, the other from Morocco.
How do the countries rank? As expected the USA, UK and Canada lead the pack in hits, pages read and frequent visits to our site. Yet look what's happening this month as three African nations are in the Top Seven. China with its vast outbound tourism potential is number 6. Another giant, India is coming on strong and the Emirates are paying keen attention. At every Africa Travel Association Annual Congress and Symposium since 1995, a key point that speakers, including myself, continue to stress, is supporting Inter- African Travel and Tourism. So having Morocco, South Africa, Kenya, Nigeria, Tanzania, Uganda, Ghana, Senegal, Ethiopia and Egypt in our Top 40 it's a positive sign. Small wonder the decision to locate an office in Morocco was so timely. Talk about seizing the moment!
Travel Trade Shows and Seminars: This spring we expanded our personal marketing efforts to include Europe's leading events ITB Berlin, plus Salon de Tourisme in Paris and the World Travel Market in London. Such events have been a big winner for us, and our success record is documented in “Venues”, an edition on promotion and incentive travel You can download 60 pages on
Googled us lately? In searches for "Advertising Africa Travel, Trade and Tourism to America" on Google, and Yahoo our website ranked #1 and 2. Keeping such success in the family, Air Highways, our second online magazine website, ranked #3 and 4. These consistently high scores indicate the success of Africa Travel Magazine's Electronic and Print media - building blocks of the Africa Travel and Nature Library. Answering the quote by President Kikwete above - marketing is where Africa Travel Magazine stands out. We're foremost in delivering "positive news" as voice of the Africa Travel Association, which has staged world class events in 33 African cities since 1976.

Faces of Africa: Who needs Facebook? Our Home page and sections are graced by photo stories and galleries by Africa's most capable boosters - our writers, photographers and and contributors from inside the industry and out. Since many of today's tuned in, turned on professionals get their news, views and background information via the Internet, our website employs the best facets of North America's top print media - the eye appeal of Conde Nast -the life span of National Geographic - and the variety of Readers Digest. Our visitor's attention is further riveted by a wealth of cultural, wildlife and nature photography, plus scenes of Africans in action at events worldwide. We provide hundreds of positive images - and each gallery page is linked to a specific African country or region.
more to come


Click for leading African Countries in visits to this website.