News: Air Highways to Africa: Supplement Atlantic and Pacific Routes from USA and Canada.

News: Red Sea Fashion

News: Uganda.

News, Angola,.

News: Save turtles

News. Kenya

News: Ethiopia

News:: Djibouti

.News: Causes


African Designers

News: Morocco

News: Zulu

News: Save Cheetahs

News: ATA

News: ATA


Africa Travel Association is a Partner of THETRADESHOW

Complimentary copies of current and past Africa Travel Magazine editions will be available, including the latest issue on Ethiopia, 2007 World Congress Host Country. If you are interested in copies to distribute from your exhibit at the event, please e-mail airhwy@dowco.com or fax 604 681 6595.

ATA is the premier international travel industry trade association, promoting tourism to the African continent and intra-Africa travel and partnership since 1975.

"With the addition of ATA to the list of THETRADESHOW partners, the show now is truly global in scope," said William A. Maloney, CTC, ASTA executive vice-president and COO. "The presence and participation of ATA will provide for a two-way flow of information on not only the show itself, but what is going on with respect to travel and tourism developments in Africa."

THETRADESHOW will give travel agents and suppliers from around the world a unique chance to meet in one central location. "ATA is pleased to join the network of distinct travel industry associations in partnering with THETRADESHOW and promoting the exciting and diverse tourism product that the African continent has to offer," said Edward Bergman, executive director of ATA.

The Association of Canadian Travel Agencies (ACTA), Cruise Lines International Association (CLIA), Adventures in Travel Expo (ATE), International Gay and Lesbian Travel Association (IGLTA), ITB Berlin, Performance Media Group, LLC (Agent@Home, Cruise & Vacation Agent and Modern Agent), Travel Trade, Travel Weekly, eturboNews, JaxFax, Recommend, Canadian Travel Press, TravelAge West, National Association of Commissioned Travel Agents (NACTA), National Tour Association (NTA), Travel Industry Association of America (TIA), The Travel Institute, U.S. Tour Operators Association (USTOA) and USA Today have signed on as partners of THETRADESHOW.

For more information on THETRADESHOW, call 1.866.870.9333 or visit www.THETRADESHOW.org

THETRADESHOW (Travel Retailing and Destination Expo) is a 3-day, in-depth networking and educational event. Global and inclusive, THETRADESHOW, powered by ASTA and ITB Berlin, unites under one roof travel suppliers and buyers from all over the world, representing every segment of the travel and tourism industry. It is the trade show event for travel decision makers. For more information on THETRADESHOW, call 1.866.870.9333 or visit www.THETRADESHOW.org


Dear THETRADESHOW Exhibitors,

THETRADESHOW partners look forward to welcoming you to Las Vegas. We want to ensure that all attendees make valuable business contacts and that THETRADESHOW proves itself as the best retail market in the United States.

To help you and your staff maximize your presence we have prepared a few quick tips. A similar _Quick Tips_ guide was sent to attendees.

We hope you find this helpful as we have. See you in Las Vegas!



TIPS on Profiting from THETRADESHOW

Have a clear objective for THETRADESHOW, i.e.:

• _We want to enroll 500 new agents in our special agent program._

• _We want to start selling our product via home-based agents._

• _We want all retail agents to learn about our new technology._

Know what markets/segments you are targeting

• There will be many different types of travel retailers at THETRADESHOW and geography alone won't help you identify your targets.

• Don't ask:

• _Where are you from?_

• _Where's your agency?"

• DO ASK about their business.

• "Do you sell groups?_

• _How much Hawaii business do you have?_

• _Have any of your clients started seeking adventure/eco/multigenerational- travel yet?_

Be able to quickly and clearly state your Unique Selling Proposition

• _Most past cruisers love this destination because ____ and you make more money per passenger!_

• _Our insurance coverage is more comprehensive and is worth the expense because ____._

• _All the host agents who started using ____ attracted more outside agents and increased sales._

Make and request appointments

• THETRADESHOW is one of the few shows which allows both suppliers and buyers to describe their business and make qualified business appointments in advance.

• Use the matchmaking appointment system to:

• Meet the agents who want to meet you.

• Increase your presence.

• Draw traffic to your booth.

Reach out to agents!

• Agents may assume you have nothing to offer them if they don't know you or aren_t aware of your company_s services. By the same measure, they might think their clients wouldn_t be interested in you or your products.

• They aren't looking for you _ yet!

• Make the most of your time on the tradeshow floor_Don_t spend time talking to your co-workers; step out into the aisle and say _hello_ to passing agents!

• Ask prospective clients about their business.

• If you aren_t available at the moment, ask prospective contacts to return at a mutually convenient time.

• Be sure to speak to agents during breaks and social events. Give them your business card and ask them to visit your booth. 

• Don't wait for travel agents to come to you_go to them! 

Establish a database of new contacts

• Use traditional business cards or electronic means, but gather the contact information.

• Communicate with your new contacts as soon as possible.

• Make them a trial offer: "If you or your clients try ____ within the next 30 days, we will ____ as a new customer welcome offer!_

• Follow up.

• Make sure your new contacts can reach you easily.

Calculate ROI

• With a good database, specific follow-up offers and good tracking, you will see how much new or incremental business you created at THETRADESHOW.