Pan African designer, Mustafa Hassanali pursues fashion as a religion. Being Tanzania’s premier and most celebrated wedding and evening gown designer. With an A-list clientele,  Hassanali is considered a fashionista personified.

Mustafa Hassanali, 
who having showcased in 26 Cities in 17Countries Globally has also been named One of Africa’s Top Male Fashion designer by UK’s NEW AFRICAN WOMAN, Kenya Airways In-flight Magazine December 2012 issue mentioned him as one of the 6 person to look out for in 2013. In 2011 he was also selected by the minister of youth information, Culture and Sports as a steering committee member for the selection of Tanzania National attire.


Afroture Collection  is aptly named where “Afro” a short for Africa and “ture” short for French Word Couture and English word Future, which summates into the bright Future of African Fashion. This Collection depicts the usage of East African Cotton fabric “Kitenge” turning them into signature Mustafa Hassanali Evening Gowns. This Collection embodies the spirit, elegance and glamour of the true statuesque beauty of Africa which has, will and always be in vogue.

Mustafa Hassanali showcase at AFI Mercedes Benz Fashion Week - Africa 2013, will be his TENTH show in SOUTH AFRICA


MUSTAFA HASSANALI will Launch his #fashion4peace campaign Collection Aptly NamedAMANI(Kiswahili word for Peace), in Port Harcourt, which will Be Hassanali’s 31st City Globally to Showcase and his Show at the African Fashion Design Week will be his Third Show in Nigeria on 11th October.
The AMANI Collection is Inspired by The warmth from the Rays of Sunshine which embodies the various facets of Tranquility.
Using this Collection, Mustafa Hassanali preaches the importance of PEACE in Tanzania especially during this upcoming General Election on 25th October 2015
“Hekima Umoja na Amani. Hizi ni ngao zetu….Mungu Ibariki Africa, Mungu Ibariki Tanzania” Excerpts From The Tanzania National Anthem

MUSTAFA HASSANALI’S AMANI COLLECTION will be accessorized by Susan Vogel’s PHOEBE JEWELRY whose passion for artistic works is associated with the subject "Stadi za Kazi", ”Here at Phoeby Jewelry, we do what we love and love what we do. We’re just following our desire,your desire”. "I’ve a weak spot with personalized items,its not like I’m selfish but for me, it define Who I am."

By Prof. Wolfgang H. Thome   Oct. 07, 2014

The annual Swahili Fashion Week is now less than two months away and preparations are in high gear to once again deliver perfection for Mustafa Hassanali’s signature fashion event. 

For the seventh year in a row 24 of Eastern Africa’s best designers showcase their collections, which can – from the previews seen – only be described as a breathtaking mix of colours, fabrics and accessories, ingeniously blended to show what fashion means in our region.

From December 5 until the finale night on December 7 professional and amateur models will strut their stuff on the runways, all united in their mission to have the eyes of the world take a closer look at this part of the globe and acknowledge the strides fashion has made in Eastern and Central Africa, courtesy of Mustafa Hassanali’s vision which he pursued with great determination.

Like in previous years, visitors from near and far are expected to flock to Dar es Salaam to see and be seen and to capture, in pictures and in words, Eastern and Central Africa’s best creations of 2014.

20 categories of awards will be determined this year and details are available on the Swahili Fashion Week website, allowing fashion aficionados to be heard when their votes have been counted and their choice of winners been announced at the Gala night

PO Box 10684
Plot 48B Drive Inn-Namanga
Dar es Salaam, Tanzania
Tel : +255 717 547 792


"Discover what makes Africa Beautiful"

Unveil the newest window in to African Fashion as Tanzania marks the launch of its first ever Swahili fashion week!

An eclectic mix of Swahili culture ensconced with chic style; Swahili Fashion week is the dawn of a new era. Initiating a dynamic and promising platform for the fashion industry in Tanzania, the Swahili Fashion Week is a coming together of talented designers from across the country under one stand to showcase their unique and truly African creations. This is not only a potential point for existing designers but also an opportune moment for upcoming aspiring designers in the country.

Starting this year as a two day event, the Swahili Fashion Week will be spread over November 5th & 6th at the Diamond Jubilee Hall in Dar es Salaam. The two days will be fashionably action packed with established designers showcasing their ensembles on day 1 and aspiring designers making waves on day 2.

What's more? Not only will the event be at par with globally acclaimed fashion weeks but for the first time Face of Africa Models 2008 will strut the ramp ride in Dar es Salaam on November 5th; celebrating the spirit of the Swahili Fashion week truly unveiling what makes Africa beautiful.

The Swahili fashion week is a combined effort and displays immaculate potential as a new-fangled path breaking event.

Mustafa Hassanali, a renowned household name in Tanzanian Fashion has played a pivotal role in originating this fashion week. Hassanali's comment on the Swahili fashion week " As one of the premier designers in the country it has always been my vision not only to further my creations in Tanzanian Fashion but also to promote the industry on the whole. Tanzania has so many established and budding talented designers that the Swahili Fashion week was a much needed platform to enhance African fashion eventually placing it on the global Map"

Roundtrip Events, Tanzania which has to its credit innumerable successful events in the country came on board to back this effort. No wonder then, with their active participation one is sure to witness world class production conforming to International quality standards, state-of-the-art sound and light display, superlative entertainment & seamless execution.

Roundtrip Tanzania, Event Director Prashant Powar commented "The Swahili Fashion Week is symbolic of Tanzania's rich cultural heritage coupled with innovative style. It is not only a verdant platform for established designers but a promising stage for aspiring designers who need the right opportunity to tap their audience. Swahili Fashion Week is not only about creating a world class event but carving a niche for the fashion industry on the whole. At Roundtrip Events we believe in magnifying brand experiences- the Swahili Fashion Week is sure to do that and unveil what makes Africa beautiful!"

Mustafa Hassanali & Roundtrip Events Tanzania are working in tandem and it is their vision to make the Swahili Fashion Week a globally celebrated event scaling greater heights in its coming years eventually affiliating it with International Fashion Weeks. The two together have brought on board aficionados from varied fields that are sure to augment the scope of the event.

Jan Malan Umzimgeli Productions from South Africa have to their credit innumerable fashion events throughout the continent and the rest of the world! The makers of the famous Face of Africa Model Search, Jan Malan as official Show Direction will add a unique dimension to the prolific Swahili Fashion Week.

Other partners who have shown immense enthusiasm towards the project include the likes of Zain as the official Communication Partner, British Council as Cultural Partner, Radio Partner Clouds FM, Official Airline Partner Air Tanzania, Print Media Partner Mwananchi Communications, Food & Beverage by City Garden, Security by Ultimate Security, Post Event Celebrations at Dar Alive Beach Bar.

So what are you waiting for? Tap your fashionable side and get ready to visit African Fashion like never before. An amalgamation of copious talent, culture and style all under one roof; Come discover what makes You and Africa truly beautiful!