The Conference is themed “This is Africa
Africa Tourism Association (ATA) Set To Host World Tourism
Conference in South Africa The World Tourism Conference is set to be
held in Johannesburg, South Africa on July 22 – 26, 2019, and will
highlight the opportunities tourism can bring to African economies.
In less than 15 years Africa’s travel and hospitality sectors have
quadrupled in size, and according to the World Tourism Organization,
remains one of the world’s fastest-growing tourist destinations,
second only to Southeast Asia. The sector’s growth presents enormous
opportunities and represents 8.5% of the continent’s GDP and
contributes to 6.7% of total employment.
The conference, hosted by ATA in partnership with South Africa
Tourism, will focus on innovative business models, best practices,
creative industries, and strategic partnerships growing the tourism
sector. The Conference will bring together government leaders,
international investors, industry stakeholders, and travel
professionals from across the globe and recognise the countries and
businesses leading the way insustainabletourism. Programming
throughout the conference has been designed to encourage discussions
around tourism as a platform for resiliency, an engine for economic
growth and job creation.
This year ATA has partnered with Jacobs Media Group (JMG) through
the Global Travel and Tourism Resilience Council. The Resilience
Council, formerly the ITCMS, is deeply engaged in providing thought
leadership for the travel and tourism sector in every corner of the
globe. JMG is honoured to join ATA in their annual travel and
tourism trade initiatives taking place this year in Johannesburg.
Aside from being a glorious travel destination, South Africa copes
with challenges derived from societal issues, yet the country is
always striving to find new ways to address and manage the unique
concerns of both country and continent. Taking place on the 24th,
the day will focus on recovery and resilience initiatives, the
critical nature of crisis communications and planning for, during
and after a crisis to ensure resiliency in the travel and tourism
The decision to host
this year’s conference in South Africa was an easy one;
South Africa’s infrastructure combined with magnificent
scenic beauty, cultural diversity and reputation for
delivering value-for-money experiences, have made it one of
the world’s fastest growing tourism destinations. According
to the World Travel & Tourism Council’s (WTTC) 2018 annual
review of economic impact, South Africa’s 1.5 million jobs
and ZAR 425.8 billion contribution to the economy was the
largest of any African nation. South Africa is among the top
15 long-haul business events destinations globally and is
the premier business events destination in Africa.
The World Tourism
Conference 2019 will be held in Johannesburg, South Africa
from July 22-26, 2019.
The Africa Tourism Association (ATA) will host the 42nd
World Tourism Conference (WTC) 22-26 July 2019 at
Constitution Hill in Johannesburg, South Africa. The
conference will highlight the emerging business and
investment opportunities across Africa’s tourism sector. The
conference will show how tourism can be utilized as an
engine for economic growth and job creation through
disruptive business models and strategies, leveraging
creative industries and culture, emerging technologies,
capacity building, and building strategic partnerships. The
conference will also provide a platform to connect, network
and explore new tourism markets and products
- Recently rebranded as the Africa Tourism Association, ATA
is the leading global trade association promoting travel and
tourism to Africa and strengthening intra-Africa
Established in 1975, ATA serves both the public and private
sectors of the international travel and tourism industry.
ATA membership is comprised of African governments, their
tourism ministers, tourism bureaus and boards, airlines,
cruise lines, hotels, resorts, front-line travel sellers and
providers, tour operators and travel agents, and affiliate
industries. ATA partners with the African Union Commission
(AU) to promote the sustainable development of tourism to
and across Africa. ATA’s annual events in Africa and the
United States bring together industry leaders to shape
Africa’s tourism agenda.
Global Travel and Tourism
Resilience Council confirms South Africa meeting .
The next regional meeting of the Global
Travel and Tourism Resilience Council is to be hosted by the
Africa Travel Association at its World Congress in South
Africa in July. The
event will take place during the annual conference in
Johannesburg on July 24. It will include a series of panels
that highlight the challenges faced by and opportunities
posed for the travel and tourism industry regarding politics
and government, security, risk management and media
perspectives The Resilience Council was formed through
a partnership between Travel Weekly UK parent Jacobs Media
Group and the Pan Asian Travel Association (PATA).
ATA chief executive
Naledi Khabo said: “When
most people think about Africa through a western lens it’s
primarily negative with a focus on crisis or war and not
about it being a beautiful destination with amazing cultures
and heritage. In Europe you can have a crisis in Paris but
it’s not going to have the same sort of impact.
“We cannot rely on the media to correct the impression
that’s given. We need to be more aggressive, more proactive
in getting positive stories out, not just reacting to the
narrative being put out there.
“South Africa is advanced in terms of infrastructure and
having very strategic outreach programmes for marketing.
They can be a model for other countries and can speak about
how they have overcome their challenges.
“A lot of countries have to learn on the fly and in the
midst of a crisis instead of having a resource they can go
to. That’s why it’s important to have these regional
meetings and centres of resilience. There is nothing else
like that right now.”
ATA is looking to broaden its influence beyond Africa and
the US to Europe, the Middle East and Asia with regional
meetings and activities targeting travel agents and
operators on areas such as digital marketing.
Khabo added: “ATA is changing focus to be more of a global
organisation. We want to be truly global and this is one of
the reasons we are partnering with Jacobs Media Group on the
Resilience Council. We are partnering with people already in
these markets doing things we should be involved with.
“As we evolve and understand better how people make their
travel decisions, I think we will see a shift in
culture. That’s where the opportunity lies, in those more
emotional touchpoints. We have to increase the awareness to
increase the appreciation.”
The Resilience Council event is sponsored by Africa Travel
Association, Kenyon International, Mastercard and TripAdvisor.
tickets for the Resilience Council’s travel and tourism
regional meeting at ATA’s World Tourism Conference, or get more
information on the event’s program.