1995 we have worked diligently to expand our magazine's
reach and influence beyond its original target, the USA.
Today, Webtrends gives us a daily picture of who is reading
our articles worldwide, where they live- and which topics
they prefer.The results on the left sidebar are surprising
and encouraging. I did not know it
at the time, but I laid the foundation for the Africa Travel
and Nature Library years ago when I helped my government
clients sell a warehouse full of books that were gathering
dust by marketing them under the banner of a Nature Library.
More revelations to follow .
Our magazine's involvement in Europe at ITB Berlin and Salon de Tourisme, Paris, plus several weeks in Egypt and 6 months in Morocco has given Africa Travel Magazine's long-range plans a giant leap forward. Essaouira, formerly Mogador, is an ideal place to relax, focus on the truly important things in life and establish some achievable goals. Our mission reflects a statement by President Kikwete of Tanzania: "The western media needs to focus more on success stories in Africa. We are doing so many good things out here which do not get enough publicity. Our editorial team takes those words to heart, as you will discover in Faces of Africa and our World Editions.
We first met Sandy Dhuyvetter (left), founder of Travel Talk Radio, during an ATA Symposium in Angola, and the bonds have grown stronger ever since. I appreciate the work of other professionals and Sandy fills the bill in every way. Her interview gave me an opportunity to tell the world more about our Africa Travel Library. As a fitting followup to my interview from Morocco, one of Sandy's next interviews features my friend Rick Antonson, on his new book,To Timbuktu for a Haircut. While in West Africa for the book, Rick became dedicated to preserving the ancient manuscripts which contain valuable information about the important era when Timbuktu was in its glory. In addition to being a great author, Rick is CEO" of Tourism Vancouver and looking ahead to hosting the 2010 Winter Olympics. We'll be there!
The Moroccan Mode: Since
arriving in Morocco, we've driven the Atlantic Coast from
Agar in the South, via Safi, Al Jadida and Casablanca to
Rabat and beyond. On July 14th, the
Consul General of France invited us to the annual Fête
de la Fédération (Bastile Day) in
Marrakech. We are living in a riad,
similar to those classic North African homes and
boutique hotels we love to explore and
write about. At the moment we are developing a shady walled
retreat, with fruit trees, flowers, birds and fish ponds.
The roof terrace has a view of the new world class golf
course now underway - confounding local skeptics who said it
could not be done.
Toby, the trusty watchdog at our Moroccan villa, was born in Paris, where I first met him in 2002. At a dog's age that's well into the 80s, the 'Tobester' has not slowed down a peg. A natural born guardian, his bark is a welcome sound, even after midnight. A Parisian gendarme couldn't do better. Toby's online 'alerts' on our home page cover items of interest, from food and drink to web trends and search results. Read "Googled us lately" at the end of this blog.
Africa Travel and Nature
Libraries, World Editions and Self-Cover Supplements
Two dominant colors designate the volumes in our library,
namely GREEN and GOLD., a combination that is our key to
global reach and 24/7 frequency. The
Gold Editions are printed magazines with a five year shelf life or longer. I call them keepers! Such magazines have an effective life far beyond the usual day, week or month of most print media. National Geographic is an ideal role model - still a good read after many decades. Readers Digest has similar immortality. Most Gold Editions begin life as Green Editions and turn gold after being exposed and tested online for six months or more. We schedule the launch of a Gold Edition to coincide major travel shows, as we did for ITB Berlin and Salon International de Tourisme in Paris.
"We seek permanence in whatever we do. Most magazine issues are so temporary. Why cut down a forest to feed the needs of a newspaper or large magazine. We aim for maximum shelf life and the capacity to reissue with updates. I love trees! I hate unnecessary waste. "
A 21st Century Marketing Resource: Every issue we produce as Africa Travel Magazine, Air Highways Magazine, or any other label, now and in future, will be part of the Africa Travel Library. It will be an ongoing resource for learning, teaching, marketing, fund raising, or as the guide to a more rewarding travel experience. Our inventory will include printed and electronic books and magazines, dads, audio and video features. With the Africa Travel Library we can plan long-range and produce several issues simultaneously on a realistic and affordable timetable. We will cover a wide range of topics, from travel and tourism, to trade and transportation. We will also include more African destinations - many countries that do not receive enough positive news coverage. Here are four of our important categories:
Regional World Editions:
. Northern Africa:. Algeria, Egypt, Libya, Morocco, Sudan, Tunisia, Western Sahara.
Africa World Edition
. Eastern Africa: Burundi, Comoros, Djibouti, Eritrea, Ethiopia, Kenya, Madagascar, Malawi, Mauritius, Mayotte, Mozambique, Réunion, Rwanda, Seychelles, Somalia, Uganda, Tanzania, Zambia, Zimbabwe.
. Western Africa: . Benin, Burkina Faso, Cape Verde, Côte d'Ivoire, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Saint Helena, Senegal, Sierra Leone, The Gambia, Togo.
. Central Africa: . Angola, Cameroon, Central African Republic, Chad, Congo, Congo (D.R.), Equatorial Guinea, Gabon, Sao Tome & Principe.
We expect to partner with many African Tourism
Ministries, Tourist Boards and Airlines when designing and
producing new magazine editions for the above countries. We
are reaching out to others who have not had one of our
magazines to promote their destinations. As an example, you
can download our latest Ethiopia
Self Cover Supplements
Tanzania, Land of Kilimanjaro, Zanzibar and Serengeti
Zanzibar Archelago and Swahili Coast.
. Morocco, SeaCoasts, Mountains and Desert.
Ghana and the Gold Coast
Swahili Scene - from the Zanzibar Archipelago to Mombassa, Lamu, Malindi and Beyond
The African Diaspora - Contacts, Links and Opportunities.
Why a Travel
Evolution 2: One of my pet projects included "Supermaps" of Highways, Sea Lanes, Railway and Airline Routes, sponsored by Transport Canada, Best Western Hotels, Avis Rent A Car and others, with print runs of up to 150,000. This effort gave birth to Air Highways Magazine, distributed through airports and regional airlines.
Evolution 3. On joining Travel Trade Canada Magazine in 1989, I made a vow every any edition I initiated would be a "keeper, " and with this in mind I developed a series called "Railways of the World." To kick start the project, I wrote and faxed every known railway - and achieved a bonanza, of response. Many travel agents saved every issue.
Evolution 4: When the Africa Travel Association approached me in 1995 with an offer to launch Africa Travel Magazine, I kept my promise that each issue would be a "keeper." Our magazine editions are in demand at every event we attend, five or more years or more following publication.
Targeted Long Range Distribution:
A decade ago, I set the stage for widespread distribution of Africa Travel Magazine by seeking out management of travel shows with an offer to barter exhibit space for advertising. Working with Karen Hoffman (left) of the Africa Travel Association, our first success was Adventures in Travel Expo, with events are in New York, Washington, Chicago, Los Angeles and Seattle. In Canada, we bartered for exhibits in Calgary, Alberta and Vancouver, BC. Other prime events followed, and today we have an opportunity to exhibit at over 15 top shows in USA
We have appeared at events in the Vancouver and Seattle area at every opportunity, from the IATA Airport Managers Convention to Hotel Conferences and Cruise Expos. Every two years, like clockwork we attend Globe International - the world's largest Enviro Business Expo. When the Adventure Travel World Summit was held in Whistler, British Columbia, north of Vancouver, we joined ATTA at one of the best networking opportunities ever.
Out of Africa-Houston, Texas. Our editors joined Hon. Tadelech Delacho and delegation at the International Festival for an exciting two weekend event. It was the launch pad for our Ethiopia Millennium edition, distributed via Ethiopian Airlines, City of Addis Ababa Tourism and the Ethiopian Tour Operators Association booth, with whom we shared exhibit space. We plan a return to Ethiopia this year to visit the country's Western sector.
Building on a Foundation of Established Partnerships:
"We have received valuable support from all African Tourism Ministries and expect these partnerships to be even more vital due to the scope and importance of the Africa Travel Library in its capacity as an educator, goodwill ambassador and universal marketing force."
Travel Talk Radio
Africa Travel Magazine Editorial
Karen Hoffman. Has had her finger on the pulse of Africa for two decades.
Muguette Goufrani (left) - Bilingual, Africa born. Muguette has lived in more African countries than any other editor or writer we know. She plans to spend the greater part of her time in Africa and is currently living in Essaouira, Morocco and Vancouver, BC, Canada.
Jerry W. Bird. I am still challenged by and thrive on big ideas. This is the biggest and most exciting ever!
We have been supported by other dedicated professionals from around the world, such as Professor Wolfgang Thome of Uganda, Authors Rick Antonson and Habeeb Salloum of Canada, Ogo Sow of Atlanta, Sarah Graham Mann of New England and others whom we expect to play key roles in providing content and guidance for the Africa Travel Library .
Googled us lately?
In a search for "Advertising Africa Travel, Trade and Tourism to America" our magazine's website ranked #1 and 2. Keeping such success in the family, Air Highways, our second online magazine website, ranked #3 and 4 in the same search. These consistently high scores indicate the success of Africa Travel Magazine's " Green and Gold" - electronic and print media combination . These are the building blocks of the Africa Travel Library.
According to H. E. President Kikwete of Tanzania, "The western media needs to focus more on success stories in Africa. We are doing so many good things out here which do not get enough publicity."
That's where Africa Travel Magazine stands out! We're
foremost in delivering "positive news" as voice of the
Africa Travel Association, which has staged world class
events in 33 African cities since 1976. In addition, our ATA
President and many board members are African Tourism
Ministers. Others represent airlines, hotels, tour
companies, media and educators.
For advertising rates and data please visit www.africa-ata.org/advert.htm
Editor's Blog: From Egypt.