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MALI - "FROM TIMBUKTU TO WASHINGTON, D.C."
FEATURED AT SMITHSONIAN FOLKLIFE FESTIVAL
Submitted by David Saunders

Washington, D.C.: The Ministry of Tourism and Handicrafts for the Republic of Mali showcased the rich culture of Mali and its people at the Smithsonian Folklife Festival on the National Mall, Washington, D.C, The Malian program opens daily from 11:00am-5:30pm and several evening events will occur 5:30pm-9:00pm. This will be a fabulous opportunity for individuals to learn more about the rich culture and history of Mali as well as sample some traditional foods and purchase exquisite handicrafts. Although in 1960, the Republic of Mali reassumed the name of one of the empires that had formerly flourished in the region, its imperial legacy is much broader. Mali includes part of the territory of the former Kingdom of Ghana, which thrived from 400-500 A.D. around its capital, Koumbi-Saleh, to the south of present day Mauritania. Renowned for its great wealth, in caravans trading and gold, the Kingdom of Ghana was conquered and dismembered in the 9th century by the Almoravid Berbers. Later, it was partly incorporated into the Empire of Mali, which reached its apogee in the mid-14th century under Kankan Moussa. Imperial Mali thrived on the trans-Saharan caravan trade routes, but declined in the 15th century with the rise of the powerful Songhai Empire, with its capital of Gao, and was destroyed in turn towards the end of the 16th century by Moroccan invasions. The later kingdoms &endash; Bambara (around Segou), Fulani (Macina region) and Toucouleur &endash; never attained the same degree of power and influence.

However, despite its rich cultural heritage and spectacular geographical features, until recently, very little was done to take advantage of Mali's immense tourism potential. The new Minister of Tourism and Handicrafts for the Republic of Mali, the Honorable N'Diaye Bah, was quoted as saying "The opportunity to promote Mali's ancient culture and startling landscapes is about to change dramatically. Currently, Mali receives about 200,000 tourists every year and tourism is the third major industry after gold mining and cotton. Investors are putting up new hotels and Mali is also opening new roads to also make it easier to get around the country". In October, Timbuktu, the mysterious "City of 333 Saints" will host the 2003-2004 opening ceremonies of the tourist season in Mali. The kick-off will be launched by H.E. Amadou Toumani Toure, the President of Mali on October 10, 2003. This major event will provide visitors from all over the world a unique opportunity to discover the hidden facets of Timbuktu. In the nineteenth century, explorers braved the extremely difficult route to a fabled city known as Timbuktu in search of legendary gold-paved streets that turned out to be a figment of the imagination. Some people thought of Timbuktu as the end of the earth but it was once the very center of the world. Timbuktu has always been a mysterious and inaccessible city, but 800 years ago it was the world capital of the trans-Saharan trade, full of caravans of salt and gold. There was also a great university with 25,000 Islamic scholars and people marveled at the wealth of knowledge that the students gained from years of teaching encompassing a diversity of studies. For more information about how you can participate in this event, please contact the Office Malien du Tourisme et de l'Hotellerie (OMATHO) at their e-mail address: omatho@le-mali.com.

Additionally, in November 2003, Mali will host its first "Desert Marathon" in which four hundred runners from all over the world will cover 250 miles in the sands north of Timbuktu. There will also be a nautical rally down the Niger River. Minister N'Diaye is currently enacting legislation to require tour guides to be trained and licensed, and to help protect the local culture that draws visitors from all over the world, including anthropologists who are fascinated by the mysterious cliff-dwelling Dogon people. According to Minister N'Diaye, "Mali intends to turn itself into the biggest tourist destination in West Africa by 2005 with the assistance of many North American travel and tourism professionals".

In conjunction with the Mali Programme at the Smithsonian Folklife Festival on the National Mall, there was a Press Briefing conducted by senior representatives of the Office Malien du Tourisme et de l'Hotellerie for the Republic of Mali on Monday, June 23, 2003. It was held at the Embassy of Mali located at 2130 R Street, N.W. in Washington, D.C. and several journalists attended and received additional information about the travel and tourism industry of Mali as well as the Mali Programme scheduled to occur as a part of the Smithsonian Folklife Festival on the National Mall. In addition, a delegation of Malian tourism officials led by the Minister of Tourism and Handicrafts, the Honorable N'Diaye Bah, spoke in detail about the tourism opportunities of Mali to an audience of tour operators, travel agents, group leaders and friends of Mali at a Reception on Saturday, June 28th, 2003. This event took place at the Smithsonian Center for Folklife and Cultural Heritage located at 750 Ninth Street, N.W., Suite 4100, Washington, D.C. At this Reception, Minister Bah informed the guests that Mali was poised to take advantage of the rare opportunity to be showcased during the 2003 Smithsonian Folklife Festival on the National Mall. He stated "one hundred and twenty artists and artisans from Mali, representing thirty-two categories have made the journey to Washington, D.C. in order to celebrate the living traditional culture of Mali at one of the world's largest cultural events." In addition to all of the eight regions of Mali being represented in their cultural splendor and diversity, an additional ninety officials, scholars and local press representatives will accompany the Malian Delegation. Also, the President of Mali, H.E. Amadou Toumani Toure and twelve members of his cabinet also participated in this very important opportunity. Minister Bah also stated "the Smithsonian Folklife Festival on the National Mall has presented Mali with unique a platform for daily and evening programs of music, songs, dance, celebratory performance, crafts and cooking demonstrations, storytelling, illustration of workers' culture and narrative sessions for discussing cultural issues. The overall expectation of all of this effort will be for Mali to be significantly placed into the minds of many Americans in hopes of interesting them to visit Mali as tourists in the near future." As a result of this highly successful promotional campaign, the Ministry of Tourism and Handicrafts of the Republic of Mali has decided to reopen the Mali Tourism Office in New York later this year.

In addition to Minister Bah's passionate message about Mali's participation in the Smithsonian Institution's Folklife Festival on the National Mall, there was a presentation video that highlighted the wide diversity of tourism attractions in Mali as follows: First and foremost, Mali is home to three unique tourism attractions that have been designated by UNESCO as World Heritage Sites &endash; Djenne, Timbuktu and the Dogon Country. Djenne, known as the "Architectural Jewell" of Mali, was founded in the 4th century and has scarcely changed since the Middle Ages. Djenne was also a rival city of Timbuktu for the wealth of the trans-Saharan trade and is located on an island in the inland Niger Delta. Djenne is surrounded by mud-brick walls, from which generations of highly skilled master-builders, the Baris, have ensured Djenne's architectural integrity. Djenne has a marvelous mosque, which is the greatest mud-made monument in the world, and has been designated as a UNESCO World Heritage Site. It is replenished annually in April during a citywide celebration. Djenne also is known for its captivating Monday market and Koranic schools.

Timbuktu, another UNESCO World Heritage Site, was formerly a great commercial city and an international center of Islamic learning. Timbuktu was also a leading terminus of the trans-Saharan caravans and a major distribution point for trade along the upper Niger River. Merchants from northern African cities traded salt and cloth for gold and black African slaves in the markets of Timbuktu. Timbuktu has several ancient mosques, of which the most famous is the Sankore, whose reputation spanned all across North Africa and Europe as a leading Islamic academy for centuries. Timbuktu also has the Ahmed Baba Center where most of the ancient books and manuscripts are still preserved. On the outskirts of Timbuktu, you can enjoy a camel ride into the desert in order to visit the Tuareg encampments. Here you will be able to meet the mysterious "Blue Men" and discover their daily lifestyles, culture and traditions. The Tuareg formed one of the most ancient tribal people of the Sahara and in ancient times, controlled the trans-Saharan routes and subsequently contributed to the expansion of Islam in sub-Saharan Africa. The Tuareg speak a Berber language, Tamacheq, have their own alphabet and have retained many of their customs and traditions to this day. The Tuareg symbolize the mysteries of the Sahara and are seen as "Masters of the Desert".

The Dogon Country is recognized as one of the most extraordinary places on earth and is such a unique place that UNESCO has also declared it a World Heritage Site. In the 11th century, the Dogon people fled the advancing Arabs coming from the north and found shelter in one of West Africa's most inhospitable areas. Protection from their enemies was obtained by building their villages high up on the vertical faces of the 125 mile long escarpment known as the Bandiagara Cliffs. The Dogon people are animist, worshipping their ancestors and the spirits of nature. They have managed to preserve their traditions down through the centuries and are considered to be one of the most original civilizations of West Africa. Other major tourism attractions in Mali include Bamako, the Capital City, with its panoramic view from the Koulouba Hills, the National Museum and vibrant Craft Markets. On the outskirts of Bamako, you can visit the Bambara culture and traditions in Sanankoroba or Tandiana. Mopti, the sister city of Djenne, is known as the "Venice of Mali" and is situated at the confluence of the Bani and Niger Rivers. It is built on several interconnected islands, whose port is one of the busiest on the Niger River. Mopti is literally teaming with traditional traders offering a wide variety of locally produced commodities and beautiful artifacts. On the outskirts of Mopti, you can enjoy a pirogue ride on the Niger River and visit the picturesque Bozo and Fulani villages along the shoreline. Also not to be missed is Segou, with its well-preserved Sudanese colonial architecture and picturesque setting along the Niger River bank.

In conjunction with the above information, Minister Bah spoke briefly about a Partnership on Cultural Heritage between Mali and the World Bank. Through the Urban Development and Decentralization Project, the World Bank provides cultural support to the Government of Mali for a program of rehabilitating and safeguarding historic monuments, ancient documents and cultural expressions. The World Bank project will focus on the three sites classified as World Heritage Sites by UNESCO: The city of Timbuktu, with its mud-brick architecture and long history as a center of trade, religion and learning in West Africa; the city of Djenne, with its prehistoric origins and spectacular mud-brick mosques and houses; and the Dogon Country, a region of cliff dwellings and sacred sites, symbolic city structure and domestic decoration, and singular cultural implements (i.e. &endash; masks, instruments and dance paraphernalia). In each of these sites, the project will be designed to strengthen management of cultural heritage through the provision of equipment in cultural centers and museums, and training in management and preservation of monuments, cultural implements and historic documents. Thus, the World Bank proudly joins the Government of Mali in the preservation of its rich and varied cultural heritage. For more information about the World Bank's Cultural Heritage projects in Mali, please visit their website at www.worldbank.org.

At the conclusion of the Reception, the Ambassador of the Republic of Mali to the United States, H.E. Abdoulaye Diop, led the assembled guests in congratulating the Minister of Tourism and Handicrafts of the Republic of Mali and his colleagues in the travel and tourism industry of Mali with showcasing the success of the Mali Programme at the Smithsonian Institution's Folklife Festival on the National Mall. Afterwards, everyone was invited to attend a concert featuring Malian musician Oumou Sangare at the Timbuktu Pavilion.

Country Profile: Mali is a landlocked nation in West Africa roughly three times the size of the state of California in the United States. It is bordered on the northwest by Mauritania, on the northeast by Algeria, on the east by Niger, on the south by Burkina Faso and Cote D'Ivoire, and on the west by Guinea and Senegal. The more than 4,000 km Niger River flows northeast from Guinea through the heart of Mali into the Sahara Desert and the Sahel Belt, bordering the desert, extends from Senegal and Mauritania through Mali. Mande-speaking peoples, consisting of the Bambara, Malinke (Manding or Mandinka) and Sonike, account for half of the population. Other significant ethnic groups include the Fulani, the Senufo, the Dogon and the Songhai. The nomadic Tuareg are mostly concentrated around the scattered oases of the Sahara to the north of Timbuktu and Gao and speak Berber. There are approximately 12 million inhabitants and about 80% of the population is Muslim and the rest is split between Christianity and traditional beliefs. Mali gained its independence from France on September 22, 1960 and its current Head of State is H.E. Amadou Toumani Toure who came to power in May of 2002. He is affectionately known by his people as "ATT" and has earned a reputation as an exceptional leader by successfully consolidating the country's democracy into a stable and peaceful political climate. The main cities of Mali are Bamako, (the capital), Segou, Mopti, Sikasso and Gao and the principal languages are French (official) with Bambara, Fulani, Senoufo, Soninke, Tamacheq, Songhai and Dogon.

Economic Climate: Mali is Africa's fourth largest gold producer and the largest producer of cotton in Sub-Saharan Africa. Since 1992, the emphasis has been on free trade and private enterprise, promoted in cooperation with the International Monetary Fund (IMF), World Bank, and bilateral donors, including the United States. Economic activity in landlocked Mali depends largely on farming and fishing along the Niger River and even though only 30% of the total land area is arable more than 80% of the people make a living in agriculture. Other cash crops are groundnuts, sugar cane and rice. Food crops include millet, sorghum and maize. Livestock is responsible for half of the agricultural sector's activity. Mali is self-sufficient in freshwater fish and a significant exporter. Gold mining has become an important contributor to GDP and has attracted considerable foreign interest, including leading mining producers in South Africa and Canada. Mali also has deposits of bauxite, iron ore and tin. Prospecting is underway for petroleum, copper, lithium and diamonds. Manufacturing is mainly confined to small-scale agricultural processing for domestic consumption and export. Other industries include soft drinks, textiles, soaps, plastics, cigarettes, cement, bricks, and agricultural tools and equipment.

Submitted by David Saunders,
Venue International Professionals, Inc. (VIP)