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ATA
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MIRA BERMAN A writer,
musician, author and marketing expert, Ms. Berman
has demonstrated outstanding talent in all areas of
marketing communications. She was elected
Advertising Woman of the year in 1971. In both 1971
and 1972, The International Film and TV Festival
awarded her Television's Gold Medal; and in 1973,
she was recipient of the International Film &
TV Festival's Grand Award for the production
"ISRAEL 25 -- A CELEBRATION", a two-hour special,
which was aired on the ABC Network and subsequently
syndicated. A regular
lecturer for the American Management Association,
Ms. Berman was co-chairman with Malcolm P. McNair,
then Lincoln Filene Professor of Retailing at
Harvard's Graduate School of Business, of the
Conference on Marketing through Retailing which AMA
sponsored. The book, MARKETING THROUGH RETAILERS,
edited by Professor McNair and Ms. Berman, was
published in the U.S., Mexico and
Japan. Ms. Berman is
listed in Who's Who in America, Who's Who in
American Women, Who's Who in Advertising, The
Financial Publicists Directory, and Foremost Women
in Communications. She served two terms on the
National Advertising Review Board as a
representative of the American Association of
Advertising Agencies. Ms. Berman has
taught workshops/seminars on Public Relations,
Advertising and Radio and Television advertising at
the annual ASTA (American Society of Travel Agents)
congress and at the regional ASTA workshops around
the country. Ms. Berman
served as President of SATH (The Society for the
Advancement of Travel for the Handicapped);
President of the New York Chapter of ATA (Africa
Travel Association); Executive Director of NATA
(North American Travel Association); and WEXITA
(Women Executive International Tourism
Association). She is a past director of The
National Council of Women of the United States
(NCW/US). Ms. Berman is
currently Executive Director of the Africa Travel
Association (ATA), a travel industry association
responsible for promoting travel and tourism from
North America to Africa. Under her leadership, she
has incorporated a one-day Trade and Investment
Seminar as part of the Annual ATA Congress attended
by public and private sectors of African countries.
This has opened the doors to developing new
business opportunities between American and African
enterprises. For the first time she has attracted
corporate sponsorships for ATA congress activities
such as Revlon, AT&T, American Express and
Engen. She has renewed and forged cooperation with:
World Tourism Organization (WTO); American Society
of Travel Agents (ASTA); Association of Retrail
Travel Agents (ARTA); U.S. Tour Operators
Association (USTOA) She also serves
as: the executive director of The Academy of
Tourism Organizations (ATO) and their Annual NOAH
Awards Luncheon; as project director for the
Society for the Advancement of Travel for the
Handicapped (SATH) and their Travellers With
Disabilities Awareness Week; and has served as:
Vice Chair, Organization Committee for the 50th
Anniversary Gala Dinner for the United Nations,
November, 1995 and on the Executive Committee of
the 1995 Celebrity Gala Ball to benefit the United
Negro College Fund. How
does ATA benefit Travel Agents? |
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Mira
Berman draws on a diversity of talents in directing
successful advertising and public relations
programs for the agency's national, international
and regional accounts.
Ms.
Berman was co-chairman with Walter H. Johnson,
vice-chairman of Saturday Review/World, of the AMA
Conference on Managing Profit and Growth in World
Travel and Tourism. Ms. Berman served on the
faculty of The New School for Social Research,
teaching in the Master Degree program in Tourism
& Travel Administration.
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