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Googled
us lately?
Try
a search for "Advertising
Africa Travel and Tourism to North
America.”
We're #1 and 2 from 227,000 entries, which
indicates the viability of advertising in our web
and print media combination. Click
for more outstanding
results.
 Outside
the Box
by Jerry W. Bird, Editor
According to H.
E. President Kikwete of Tanzania, "The western
media needs to focus more on success stories in
Africa. We are doing so many good things out here
which do not get enough
publicity."
Africa Travel
Magazine is a powerful, positive, influential media
voice - in
print, online and on air.
We're
foremost in delivering the "good news" about Africa
to our travel, trade and tourism colleagues - a
success record verified
by
#1 rankings on
Google, Yahoo and MSN
for
many Africa topics.
 Scoring
high on the internet's, most highly respected
search engines, beats any popularity poll. Such
consistent results prove that our 12 years as
publishers of Africa Travel Magazine are making
their mark. These daily #1, 2 and 3 ratings reflect
our website's appeal to upscale, educated adult
readers, who are sincerely interested in our
positive, forward looking message about Africa
travel, trade and tourism. We're official voice of
the Africa Travel Association, whose members know
the territory extremely well, having staged world
class events in 33 African cities since 1976. In
addition, our ATA President and key board members
are African Tourism Ministers - others represent
airlines, hotels, tour companies and educators.
Since
many of today's tuned in, turned on professionals
get their news, views and background information
via the Internet, our website employs certain
facets of North America's top print media; the eye
appeal of Conde Nast; the life span of National
Geographic and the variety of Readers Digest. To
catch, capture and command the viewer's attention,
our headlines telegraph the core message, and to
aid navigation, our new color coded top bars, and
'mini menus" on side bars keep them going in the
right direction. The visitor's attention is further
riveted by a wealth of cultural, wildlife and
nature photography, plus scenes of Africans in
action at events worldwide. We offer hundreds of
great images - and each gallery page is linked to a
specific country or region.
Best
Wishes,
Jerry W. Bird, Editor
Travel
Trade Show activities keep our printed magazine
high profile
The
Power of Positive Searches
Need more proof? Valuable statistics are gathered
by regular searches on Google, MSN and Yahoo, North
America's most powerful search engines. The
quickest way to judge a web site's power, and
performance is to search using basic words. You
cannot get more basic than "Africa Travel," or
"Africa Fashion" - simple words that open the
floodgates to millions of web pages worldwide. See
the amazing search figures below and read our ""Did
you Know" items.
Africa
Travel Magazine 2008 Online Search Results Reflect
the Value of our Printed Magazine, with its
Expanded Reach and Frequency
USA
African Tourism -
Google Ranked #1 and 2
African
American Travel
Market
-
Google Ranked #1 and 2
African
Diaspora Tourism
- Google Ranked #1 and 2
Africa
Travel Ministers
-Google Ranked #1 and 2
African
Embassies USA
-
Google Ranked #1 and 2
Marketing
Africa Travel to USA
-
Google Ranked #1 and 2
Marketing
Africa Travel to
Canada
- Google Ranked #1 and 2"
Marketing
Africa Travel to
Asia
- Google Ranked #1 and 2
Marketing
Africa Travel to Middle East
Google Ranked #1 and 2
Marketing
Africa Tourism to Europe
Google Ranked #1 and 2
Africa
Travel Fashion
-Google Ranked #1 and 2
Africa
Fashions and
Designers
-Google Ranked #1 and 2
More Search Rankings (below)
Previous Search
Statistics for Our Website
#1 on
MSN
for information on
Africa Travel?
Not bad, considering it's from 21 million entries.
And we're in the top 3 on Google and
Yahoo.
For
Cameroon
Tourism our
site was #1 on Google? We topped 5 million entries,
outranking Lonely Planet and the country's official
tourism site.
For
Guinea Tourism we
have 2 of Google's top 3? This search included 7
million entries.
Period of search March 12-16, 2006.
Scroll
down for more exciting revelations
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Send us
your favorite Ad Quotes airhwy@dowco.com
From Adotas
"The business model for
web advertising is loosely based on the
comfortable television model that we've
all lived with for over 50 years: people
pay for getting the content free by
enduring the ads. The publishers are happy
to sell the ads and the agencies are happy
with a familiar ad model that they know
makes them money. With web advertising,
the clients on the other hand, are still
just putting toes in the water unsure of
the medium, but increasingly driven there
by a sense that finally the paradigms are
shifting and they should be exploring the
world of new media.
At the same time, the
web advertising model has become even more
exciting to the advertising establishment
now that video is being incorporated to
the web. Now it really looks and feels
like an extension of the old TV model, so
Madison Avenue is tempted to breathe a
huge sigh of relief. Halleluiah! The
golden goose is not dead; it just
moved…to the Internet."
Link
to web
Podcasting
and Odeo
While still too much in its infancy to
be considered an immediate threat to the
radio industry, podcasting does present
the prospect of a growing army of
iPod-toting commuters who take programming
decisions out of the hands of broadcasters
and customize their own listening. Odeo's
founders say they believe that, as with
other old and new media, conventional
radio and podcasting can coexist in the
long term. If, through podcasting,
conventional radio programs are
increasingly stored and played back on the
listener's schedule, rather than the
broadcaster's, then the trend could have
the same time-shifting impact that
TiVo-style video recorders have had on the
viewing habits of television audiences.
But Mr. Williams said that the real
promise of podcasting might lie not in
what it means for conventional radio but
in the new forms of expression the medium
will permit. "We're going to let people do
what they do," he said, "and we'll see
what they do and hope they do it a
lot."
New York Times article
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