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Revolutionary
New Tablet Technology
enhances
reading , extends circulation of Digital
Books and Magazines, including most titles
in our Africa
Travel and Nature
Library
- Mac
iPad
.
Demo
Video
. Kindle
. Editors
Blog.org
 Googled
us
Lately?
by Jerry W.
Bird
President
Kikwete of Tanzania gave the world a
timely message when he said,"T he
Western media needs to focus more on
success stories in Africa. We are doing so
many good things out here which do not get
enough publicity."
The
following testimonials prove that we have
heeded President Kikwete's request by
providing positive publicity on Africa for
15 years. The results are showing up in
many measurable ways, as we build a
library of books and magazines to showcase
the Best of Africa. One of the latest is
our "Venues World Edition," where we show
how Africa shines at events in the USA,
Africa, Europe and beyond.
Click
here
for a list of the many African cities and
countries that have hosted ATA events
since 1975. Almost every event in Africa
we have attended for years has staged a
fashion show, often presented by Chief
Margaret Fabiyi. As a result, our editions
since 1996 have featured a section on this
fascinating topic. On Google we often rank
#1 for Africa
Fashions and
Designers
-
Trends we
love:
Looking at the list
on the right sidebar of this page, I give
thanks to the company that generates these
exciting statistics - Web trends Inc. of
Portland, Oregon. They are down the road
from our Vancouver office, where Africa
Travel Magazine was launched in 1995. Our
mandate was to provide a positive
atmosphere to stimulate travel between
Africa and North America. Thanks to
statistics provided by Web trends, Google
and Yahoo, who measure our growing
global
reach and
influence, the magazine's impact is much
broader.
The world is
Africa's oyster!
As of now, every
issue we produce will be part of The
Africa Travel and Nature Library -
marketing and learning resources that will
open doors and win friends. Our stories
are mainly in English at the moment, with
help from African Tourism Ministries, AT
members and partners, more French and
other languages will soon be on the
agenda. Two Editor's Blobs expand on this
concept - one from Egypt,
the other from Morocco.
OUR
MAJOR SHOW PARTNERSHIPS IN THE
USA
. OUR
TRAVEL INDUSTRY
PARTNERSHIPS
How do the countries rank?
As expected the USA,
UK and Canada lead the pack in hits, pages
read and frequent visits to our site. Yet
look what's happening this month as two
African counties, South Africa and Morocco
are in the Top Seven. China
with its vast outbound tourism potential
has become number 4. Another giant, India
is coming on strong and the
Emirates
are paying
keen attention. At every Africa Travel
Association Annual Congress and Symposium
since 1995, a key point that speakers,
including myself, continue to stress, is
supporting Inter- African Travel and
Tourism. So having Morocco, South Africa,
Kenya, Nigeria, Tanzania, Uganda, Ghana,
Senegal, Ethiopia and Egypt in our Top 40
is a positive sign. Small wonder the
decision to locate an office in Morocco
was so timely. Talk about seizing the
moment!
 Travel
Trade Shows and Seminars:
This spring we
expanded our personal marketing efforts to
include Europe's leading events IT Berlin,
plus Salon de Tourism in Paris and the
World Travel Market in London. China shows
are on our agenda along with the Arabian
Travel Market and Moroccan Travel Market
in Marrakech. Trade shows and conferences
have been a big winner for us. A recent
example is our efforts with the City of
Houston. Texas and
Ethiopia Tourism
in a two week "Out of Africa" promotion,
Our year round success record is
documented in "Venues," an edition devoted
to promotion and incentive travel You can
download 60 pages on
http://www.africa-ata.org/venues.pdf
Googled
us lately?
In
searches for "Advertising Africa Travel,
Trade and Tourism to America" on
Google,
and Yahoo our website ranked #1 and 2.
Keeping such success in the family,
Air
Highways,
our second online magazine website, ranked
#3 and 4. These consistently high scores
indicate the success of Africa Travel
Magazine's Electronic and Print media -
building blocks of the Africa Travel and
Nature Library.
Answering the quote by President Kikwete
above - marketing is where Africa Travel
Magazine stands out. We're foremost in
delivering "positive news" as voice of the
Africa Travel Association, which has
staged world class events in 33 African
cities since 1976.
Faces
of Africa:
Who
needs Face book? Our Home page and
sections are graced by photo stories and
galleries by Africa's most capable
boosters - our writers, photographers and
contributors from inside the industry and
out. Since many of today's tuned in,
turned on professionals get their news,
views and background information via the
Internet, our website employs the best
facets of North America's top print media
- the eye appeal of Conned Nat -the life
span of National Geographic - and the
variety of Readers Digest. Our visitor's
attention is further riveted by a wealth
of cultural, wildlife and nature
photography, plus scenes of Africans in
action at events worldwide. We provide
hundreds of positive images - and each
gallery page is linked to a specific
African country or region.
Our
second Travel Magazine Website -
Air
Highways
- launched in 1995 - has been a success
thanks to friends like Ed Anderson whose
photos are worthy of top
awards.
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