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Dar Es Salaam, Tanzania, Dec. 7-12, 2003
in partnership with Africa Travel Association (ATA)
and (CCA)
Corporate Council on Africa


Photos on this page feature a cross section of past speakers who have appeared at IIPT conferences and summits. The quality of speakers assures continued success for this program.

Focusing on Community - based Tourism and Poverty Reduction in Partnership with the Africa Travel Association. Hosted by Ministry for Natural Resources and Tourism United Republic of Tanzania. The International Institute for Peace through Tourism (IIPT) is a not for profit organization dedicated to fostering tourism initiatives which contribute to international understanding and cooperation, an improved quality of environment, both built and natural, the preservation of heritage, and through these initiatives, contributing to a peaceful and sustainable world.

The Institute was formed in 1986 (the UN International Year of Peace) with a vision of travel and tourism as the world's first 'Global Peace Industry ñ an industry that recognizes, promotes and supports the belief that every traveler is potentially an Ambassador for Peace within the global family, and an ambassador for peace with nature.

International Institute for Peace Through Toursim:
www.iipt.org . Africa Travel Association: africatravelasso@aol.com, 212 447 1926, fax 212 725 8253

Decade of Peace and Non-Violence for the Children of the World.
The Second Global Summit on Peace through Tourism held earlier this year in partnership with the World Travel & Tourism Council (WTTC) was a huge success with participants from more than 50 countries including leaders from the a broad range of industry sectors; related sectors such as culture, sport, environment and development; U.N. agencies and NGOÕs. The Summit was in support of the U.N Photos:

Feedback suggests that all those involved with the Summit can be proud in achieving a remarkable event, creating inspiration and motivation to continue moving forward towards the vision of ÒTourism as a Global Peace Industry and the belief that Every traveler is potentially an Ambassador for Peace.

IIPT and WTTC would like to wholeheartedly thank all who took part for your most valuable contribution to its success and look forward to your continued participation and involvement.

Her Majesty Queen Rania Al Abdullah of the Hashemite Kingdom of Jordan was Royal Patron of the Summit and Sir Roger Moore, spokesperson for UNICEF, the featured keynote speaker. H.E. Akel Biltaji, Chief Commissioner, Aqaba Special Economic Zone Authority (ASEZA), Jordan, was Master of Ceremonies.

Other keynote speakers included Hon. Jennifer Smith, Premier of Bermuda; Jean-Claude Baumgarten, President, World Travel & Tourism Council (WTTC); Amb. Anwarul Chowdhury, U.N. Under Secretary General for Least Developed Countries; Hon. Jim Bacon, MHA, Premier of Tasmania; Francesco Frangialli, Secretary General, World Tourism Organization (WTO); Rubens Ricupero, Secretary General, United Nations Conference on Trade and Development (UNCTAD); Richard North, CEO, Six Continents Hotels; H.E. Dr. Bassem Awadallah, Minister of Planning, Jordan; H.E. Roni Milo, Minister of Regional Cooperation, Israel; Setyanto Santosa, Executive Chairman, Indonesia Culture and Tourism Board (ICTB); Anastasia Mann, Chairman, Corniche Travel Group; Hon. Zakia Hamdani Meghji, MP, President, Africa Travel Association and Minister of Natural Resources and Tourism, Tanzania; John Marks, Chairman, Travel Industry Association of America; Peter De Jong, President, Pacific Travel Association and Demba Ba, Manager, Private Sector Development, Africa Region, World Bank.

Major sponsors of the Summit were Six Continents Hotels, Bermuda Department of Tourism, Indonesia Culture and Tourism Board, Aqaba Special Economic Zone Authority, Moevenpick Hotels, and Reed Travel Exhibitions. Several media sponsors assisted in promoting the Summit including eTurbo News.

Summit content and input will form the basis for the next stage of IIPTÕs development and forming strategic alliances to implement programs that contribute to a ÒCulture of Peace through Tourism.Ó In this context, we are particularly honored by the alliance that has been formed with RCI.

IIPT Achievement Awards

The IIPT has established a tradition of acknowledging and honoring outstanding achievements that contribute to international understanding, cooperation and peace.

Three such achievements were recognized at the Geneva Summit in a special Awards Luncheon:

The first award was presented posthumously to the late Hon. David H. Allen for his inspired launching of the ÒAfrica Diaspora Heritage TrailÓ Ð an idea that was conceived by Hon. David H. Allen at the First Global Summit in Geneva, November 2000.

In his own words, ÒThe aim of the Africa Diaspora Heritage Trail is to identify, conserve, and promote historic sites linked with the development and progress of people of Africa descent.Ó The award was received by Hon. Jennifer M. Smith, Premier of Bermuda.

The Second Award was presented to the IUCN Ð UIAA Summit Team that climbed several peaks in the Swiss Alps during the summer of 2002 in recognition of the Jungfrau-Aletsch-Bietschhorn region being granted world heritage status. The mountain climbing team included mountaineers from India and Pakistan, and a quadruple amputee. The purpose of the climb was to promote international cooperation through sport and to encourage the creation of trans-boundary peace zones, in particular for the Siachen Glacier between India and Pakistan.

The third award was presented to H.E. Dr. Bassem Awadallah, Minister of Planning, Jordan, and H.E. Roni Milo, Minister of Regional Cooperation, Israel for their collaboration in preserving the Dead Sea. The Dead Sea has great meaning to the three cultural and religious traditions, Christianity, Islam and Judaism. The Dead Sea will be saved by a pipeline moving water from the Red Sea to the Dead Sea. Water from the pipeline will be desalinated and distributed to the region. Palestine will also be a partner in the project.


IIPT as a Convening and Information Forum

There are currently hundreds of very positive initiatives underway by members of the industry and related sectors. By creating an information forum, IIPT can serve as a conduit whereby organizations that are currently working in isolation will be able to identify other organizations with similar or complementing goals and become far more effective by collaborating in the achievement of their objectives.

The convening power of IIPT was emphasized and IIPT encouraged to bring together the many travel organizations and groups that have positive initiatives underway. A global web or resources and forum for collaboration can serve for further development of bold initiatives that contribute to a better world for all.

The sustainable tourism projects presented at the Summit should form part of an interactive website to which other sustainable tourism development projects are added and made available to a wide audience. This would enable students, academics, practioners, consultants, and policy makers Ð once challenged by the concepts of ÒPeace through Tourism, can have a ready resource from which to learn more.

It was also suggested that IIPT become a member of the U.N. Global Compact established by UN Secretary General Kofi Annan in July 2002. The Compact challenges business leaders to promote and apply nine principles in the field of human rights, labor and the environment. .

Need for Partnering

Countries that are particularly successful destinations such as Bermuda and the Maldives, have a record of government Ð private sector Ð labor Ð civil society collaboration. In the Maldives, this extends to efforts towards poverty reduction. These models of success recognize the importance of elevating tourism as a national priority and involving all Ministers who are members of the Cabinet to take an active interest in tourism Ð particularly Ministers of Education, Foreign Affairs, Labor, Energy, Environment, Natural Resources, Transportation, Finance, and Economic Development. A longer term objective would be to have an expert in tourism in all departments to assist in policy formulation and the capacity to develop the industry.

IIPT can be the instrument to bring this knowledge Ð and these models from Bermuda and the Maldives Ð to governments.

A further suggestion was that IIPT create a ÒframeworkÓ whereby it could work with its partners as one united organization to promote its ideas at a higher political level so that those ideas can have a real impact. ÒIIPT has the power to change things and simply needs to exercise that power.


IIPT needs to gain more visibility internationally. A media strategy is required to promote the concept and vision of ÒPeace through TourismÓ Ð a collective strategy that is consumer focused. There is an opportunity to brand the concept of ÒPeace through TourismÓ in advertising. ÒIt can come from e.g. San Francisco Ð from Bali Ð from anywhere in the world Ð and be something that ties us together with a unified message, utilizing media where we are buying space and time.

There is also the opportunity to leverage the equity in global brands such as ISTY, FIYTO, IYH, and AISEC to carry forward the message of ÒPeace through Tourism.Ó

Media outreach by all delegates and IIPT members is important to achieving a global impact. Representatives of the media suggested using wire services and local reporters and mentioning that they are a member of IIPT Ð and mention other notable success stories as well. IIPT itself should become associated with significant projects of PR value.

IIPT should develop on-going relationships with key members of the media as ÒMedia Partners.Ó One such partner is eTurbo News that publishes IIPTÕs monthly newsletters Ð reaching 160,000 travel professionals in 212 countries. More than 30,000 responses have been received to the newsletters.

Channels to Travel Agents Ð and through them Ð the promotion of IIPTÕs Credo of the Peaceful Travel Ð are important in reaching consumers. The IIPT Credo of the Peaceful Traveler could be a vehicle for gaining greater visibility. It should be promoted as well among travel suppliers, travel related media, airlines, hotels, and theme parks. Criteria need to be established for organizations to display the Credo.

IIPT is currently represented on the Board of the American Tourism Society and takes an active role in the Africa Travel Association and increasingly the three largest youth travel organizations Ð International Youth Hostels, Federation of International Youth Travel Organizations, and International Student Travel Federation. It should also participate in several other key international organizations to continue spreading the word of Peace through Tourism as far and wide as possible.

Regional Conferences should be organized to further spread the word in all regions of the world recognizing that many interested persons are not able to afford costs of attending the Global Summits.


Education featured prominently in many of the SummitÕs sessions. It is clear that education at all levels, utilizing a range of delivery systems including distance learning programs, is essential in ÒEducating for a Culture of Peace through TourismÓ and the goal of sustainable tourism development.

IIPT should coordinate a Forum on Education, bringing together key stakeholders

Areas that should be considered by the Forum include:

¥ Educational programs that bring the tourism concept to student bodies so that young people might see it as a career.

¥ Highlighting the importance of tourism to the economies of destination through schools, training facilities, PR campaigns, etc.

¥ Nurture and facilitate the development of university level courses and programs on ÒPeace through TourismÓ such as the Masters Program currently being developed at WICE, Netherlands.

¥ A ÒClearing HouseÓ for educational resources for curriculum development on ÒPeace through TourismÓ topics in CD ROM and web accessible formats for college and university tourism curriculum uses including sample curricular programs, IIPT selected papers, peace education selected papers, learning exercises and useful web links.

¥ Use of electronic networks and distance learning to share educational resources and stimulate transnational cooperation.

¥ Data banks for internships, service learning opportunities, student and faculty exchanges, and study abroad opportunities Ð particularly linking developed with developing country universities and organizations.

¥ Guidelines for the conduct of study abroad experiential learning activities across disciplines.

¥ Adult and continuing education in ÒBuilding a Culture of Peace though TourismÓ and sustainable tourism.

¥ How can travel be used to enhance learning and break pre-conceptions and stereotypes presented in the media?

¥ Responsible travel and cultural information resources to prepare travelers in advance of their trip and to prepare local business and citizens to be culturally aware hosts.

¥ Incorporating ethical travel guidelines in publications of each region of the world.

¥ Opportunities for members of the IIPT Educators Network to represent and present papers regarding IIPT and Peace through Tourism at their professional conferences.

¥ Fund raising to implement the priority programs identified by the Forum.

Industry Involvement

ÒOne of the imperatives of IIPT is to engage more hotels to actually go out and do the community capacity building that will contribute to poverty reduction and an improved quality of life in host communities.Ó The importance of practical strategies to engage hotels towards this end, and to give them the means by which they can do it was emphasized. Hoteliers should be encouraged to talk with the leaders of their community to determine the three main needs and set strategies in place to help meet those needs.

An ÒAcademy for HoteliersÓ was suggested that examined communities in a holistic way recognizing that all communities are living patterns of relationships.

Student/Youth Participation

Delegates were inspired by the enthusiasm of students at the Summit. It was suggested that IIPT should foster closer links between students and the Coalition of Partners to benefit from their energy and creative ideas.

A large majority of student delegates were from developing countries. Improved and consolidated information and facilitating information links and resources would be tremendously helpful; a central website that students through out the world Ð including the more than 30 million students and young people traveling with IYH, ISTC and FIYO - once challenged by the ideas and ideals of ÒPeace through TourismÓ can refer to and learn more about the types of experiences presented and discussed at the Geneva Summit.

An IIPT Young Professionals Network was launched in Geneva in recognition of the creative and dynamic contribution that the growing number of young professionals in the industry can make in contributing to a ÒCulture of Peace through Tourism.Ó The Young Professionals NetworkÓ will also provide a membership niche for student chapter members upon graduation and employment in the industry.

Poverty Reduction

The alleviation of poverty received considerable attention during the Summit. Various ÒPro-Poor TourismÓ initiatives are currently underway including the STEP program of the World Tourism Organization, and Fair Trade in Tourism. It was suggested that

IIPT should develop facilitation mechanisms with other international tourism organizations and international donor agencies that target sustainable community tourism in rural areas of developing countries in a manner that addresses both poverty reduction and the environment.

ÒThe way forward is to focus on capacity building and a business environment conducive to investment that enables the nurturing of SMEÕs and microenterprise.Ó Initiatives also need to be linked with existing economic enterprise such as farming and fishing to achieve sustainable community development.

The Internet must become much more available to developing countries so that they can be linked to world markets. An information center or data base of tourism SMEÕs and microenterprise should be linked to existing networks for marketing purposes. Creativity will be required to differentiate among tourism products and the encouragement of niche markets. For example, some of the mountainous regions of the world are also the poorest regions of the world. Ecotourism, Mountain Tourism, Trekking and Mountaineering can provide attractive poverty reduction opportunities in these areas.

IIPT should facilitate the development of pilot projects among members of the donor community to put these ideas into practice.

IIPT should also have an infrastructure whereby the needs of various countries can be found by Tour Operators and others who wish to provide an opportunity for their clients to contribute to meeting those needs as part of their travel experience. Efforts should be made to promote such opportunities among all Tour Operators.

Volunteer Tourism

Global Volunteers is a not for profit organizations that each year has teams of volunteers sent all over the world at the invitation of various international organizations and communities. A real need was expressed to link with other like-minded organizations through IIPT. ÒStated simply Ð Global Volunteers has opportunities that need volunteers. Other organizations such as Ambassadair have volunteers that need opportunities.Ó IIPT can serve a real need by serving as an information forum for other organizations interested in volunteer humanitarian projects and poverty reduction.

ÒAs volunteers work hand in hand with each other and with members of the local community, they discover that we are more alike than we are different; that they have friends where they never thought they might; and that in the final analysis Ð friendship is what breeds peace in the world, and a better life on our planet.

Youth Travel

The Panel, "Youth Travel Ð Tomorrow's Leaders Building International Understanding and Peace" was in effect a Summit within a Summit with the CEO's of the world's three largest youth travel organizations participating. Each year, these three youth travel organizations serve more than 30 million young people. International Youth Hostel Federation (IYHF), the Federation of Youth Travel Organizations (FIYTO), and International Student Travel Confederation (ISTC) are each committed to collaborating with one another and IIPT in promoting international understanding and peace through youth Travel. The first World Youth Travel Forum will be held in October, 2003 in Thailand with more than 1,000 youth travel experts and professionals participating. The Conference will include a session on Youth Travel for Peace and International Understanding.

International Youth Hostels has already launched a program on ÒHostelling for Peace and International Understanding,Ó and IYH Ð American Youth Hostels has begun implementation of ÒOpening Doors Ð Opening MindsÓ a campaign of scholarships, education and public awareness. Some 500,000 youth will be involved annually - incoming and outgoing with partners that include airlines and Internet providers.

Funding Support

Delegates recognized that the above initiatives require support of the industry in terms of collaboration and funding to make possible the appropriate staffing and infrastructure development. A combination of fund raising initiatives are being considered. Sustaining Partners, Sponsors and contributions are invited. Contact: <mailto:sponsor@iipt.org>sponsor@iipt.org

International Institute for Peace Through Toursim:
www.iipt.org . Africa Travel Association: africatravelasso@aol.com,212 447 1926, fax 212 725 8253


Corporate Council on Africa