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Audit
Destination
Tanzania
9/79 Nkrumah Street, PO Box 3788
Dar es Salaam, Tanzania
Patrick Chakala
chokalaps@yahoo.com
Renatus Masasi(255) 02 185608 phone/fax
trumpet_mission@yahoo.com
Office:
ctanzania@yahoo. com
255 741
343903 or 744 366 447
From the owners of Africa
Travel Magazine
and
Destination
Tanzania as a Corporate
Partnership and/or Consortium. The name of this consortium
will be “AT Media Africa” and our first jointly
owned project will be a magazine insert called
“Swahili
Scene.”
Mission
Statement:
"We have combined forces and
talents to create and produce a series of publications and
related products that will benefit Africa and provide
gainful employment for our staff and contributors. On a
wider level, we will embark on one or more humanitarian
projects.”
Analysis of our
current strengths
• Capable and dedicated core of talent.
• Excellent track record with advertisers
• Creative method of distribution.
• Powerful credentials through government and travel
industry associations.
• Many channels of distribution and options available
to us.
• Powerful websites that generate over 12 million hits
annually.
• Ability to sell and make presentations (on the
official panel) at many key events hosted by ourselves, plus
the African Travel Association and its partners.
• Ability to effectively tap the Meetings, Incentive
Travel and Conferfence Market in the United States and
Canada.
Analysis of our
current weaknesses
• Little or no revenue
derived from sale of our magazines at newsstands, by
subscriptions or bulk reprint orders.
• Not enough penetration (sales) in the North American
market.
• Must vastly improve communications (fast modems) and
exchange of materials between offices via e-mail.
• Must vastly improved computer systems for production,
sales records and financial reporting.
• Destination Tanzania is not written for the North
American market, and thus is not sharing fully in the
financial and advertising opportunities.
• The Advertising Rate Card lacks information and
options for various sizes
• The magazine is not appealing to the reader because
the ratio of advertising to editorial is too high, and
advertisers are crammed together. This may be remedied by
creating a "Marketplace Section” that organizes the ads
into categories and allows for some classified display pages
and coupons. More use of "island' half and third pages would
allow a better flow of type and reduce the clutter.
Competition
• Study underway on regional
competition in Africa.
Opportunities
• Greater and enhanced
distribution of complimentary copies.
• New profit centers from magazine sales, plus new
products and services.
• A truly exciting list of editorial topics advertised
well in advance. Try to standout from the crowd. This will
enhance our ability to generate sales and expand
distribution channels, reach and influence.
Management
Structure
• Slightly different ownership for the three unique
publications.
• Mr. Gerald Walter Bird will
assume the role of Administrator for all three publications.
His main contribution will involve sales strategy,
distribution, financial/bottom line management, production
quality control and editorial policy. He will also
contribute as an editor and writer.
• Mr. Renatus Masasi will work
closely with Mr. Bird and will be the liaison with the
owner/publisher Mr. Patrick Chakalo, currently the Tanzanian
Ambassador to Russia.
• Ms. Muguette Goufrani will generate advertising sales
and editorial /advertorial features for Africa Travel
Magazine. She will also sell advertising for the other two
magazines, mainly in the United States, Canada and
Francophone countries worldwide.
• The editor of Destination
Tanzania will work closely with Mr. Renatus Masasi to
provide original articles and b background material as
required.
Questionnaire
What is the earliest we could
print an issue of Destination Tanzania?
• Can we look at Destination
Tanzania's company's operating financial statement for
2003?
Accounts Payable? Accounts Receivable?
Who are the current officers of Destination Tanzania
?
Where is Destination Tanzania main
bank account?
Who has been assigned to authorize
payments and deposits for Destination Tanzania ?
Starting
position
Schedule and Media Kit to
include new prices, demographics, closing dates and options
on all publications.
Incentive Plan to include payment of
staff on the basis of lead generating ( bird dogging) or
direct sales
Other
ideas (please send us your
comments)
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