Contents 1. Positive Media Voice 2. Editorial Schedule 3. Advertising Rates 4. Ecotourism Yearbook 5. Ethiopia Millennium 6. ATA Congress Yearbook 7. Marketplace Promotion. 8. Circulation Database 9. Out of the Box 10 What Else? To book ads E-Mail - africa@dowco.com or fax 604 681 6595 Editorial Focus: Travel and Tourism - Lifestyles and Leisure Intra African and International Trade, Finance and Transportation Readers/ Viewers: • We reach and influence decision makers in travel and tourism, plus business, industry and government. • Distribution targets the USA and Canada, plus a growing Intra-African Market. • Life cycle of average printed edition - one to five years. • Printed in English. Some editions include French. Website Circulation Our site is a search leader for Africa topics on Google and Yahoo. Traffic: Over 57,000 hits daily. Webtrends, March 2007. Average Viewer Session Length: 10 minutes. . Webtrends, July 2007. Geographic Reach: 1. North America, 2. Western Europe, 3. Africa, 4. Asia Print Magazine Circulation 1. African National Tourist Offices. 2. Government Trade and Tourism Ministries, African Embassies and City Visitors Bureaus 3. Travel Trade Shows (Expanded schedule January through November) 4. ATA Chapters: New York - New Jersey, Pennsylvania, Washington-Baltimore, Atlanta, Detroit, Chicago, Tennessee, Florida, California,Vancouver. Africa Chapters: Kenya, South Africa (4 Provinces), Tanzania, Ghana, Benin, Cameroon, Guinea, Cote d'Ivoire, Nigeria, Uganda, Zambia. 6. ATA Association Partners: ASTA, WTO, ARTA, CCA, IIPT, SATH, USTOA, TIES 7. ATA Corporate Partners: Airlines, Airports, Chambers of Commerce, Hotels and Resorts, Meeting Planners, Financial Institutions, Corporations. 8. Educational: Universities, Churches, Travel Training and Flight Schools. 9. Consumers: Worldwide subscriptions via internet, plus retail outlets. 10. Commercial: Bulk orders, reprints and inserts for seasonal promotions Contract and Copy Regulations 1. All invoices due upon receipt, payable by bank transfer, or by priority mail in USA and Canada. 2. Cancellation Dates: Cover pages cancelable only on 60-day notice prior to closing date. Inside color and preferred position ads cancelable only on 30-day notice. Cancellations on inside black and white ads cannot be accepted after closing date. PRODUCTION DETAILS Full page bleed: 8 3/8" x 10 7/8" Full page: 7' x 10". DIGITAL FILES For high-quality reproduction, use one of the following formats: • Adobe Acrobat PDF. • Adobe InDesign including fonts and all attached support files. • QuarkXpress including fonts and all attached support files. • Adobe PageMaker including fonts and all attached support files. • Adobe Photoshop in either TIFF or EPS. All black & white or color photos or artwork must be scanned at 300 ppi. Color images should be saved as a TIFF or EPS in the CMYK mode. All line art (high contrast black & white art with no grey tones) must be scanned at 1200 ppi and saved as a tiff or eps in the bitmap mode. Important Note: Graphics and photos used for web sites (normally scanned at 75 ppi) are not acceptable. How to Send Digital Files. You may send digital files by mailing them on disk, CD or by E-M ail. Please mail or fax printed versions of the ad. If your ad is in color, include a color copy for color verification at press time. If you are using programs or file formats other than those listed above please call to make special arrangements. We can not guarantee the quality of reproduction for any format not listed. Failure to include fonts or attached support files can hold up production and require new files to be sent.  AFRICA TRAVEL MAGAZINE Advertise Now! E-M ail africa@dowco.com, fax 604 681 6595 "The Real Advertising Benefit is long range! We think Outside the Box! Media Kit - 2007-8 In Print, Online and On Air! According to H. E. President Kikwete of Tanzania, "The western media needs to focus more on success stories in Africa. We are doing so many good things out here which do not get enough publicity." Being the Africa Travel Association's global voice, Africa Travel Magazine is foremost in getting the "good news" to our travel, trade and tourism colleagues. Google, Yahoo and MSN verify this fact, ranking our web site #1 on many Africa topics. While our positive, uplifting message targets North America, we're now involved in Europe, China and the Caribbean. Successful online strategy has extended the magazine's reach and frequency, giving advertisers a 12 month bonus and adding circulation via free downloads of complete editions. Another pillar is our constant appearance at the top travel shows. Like National Geographic, we create and design every issue as a "keeper," so it's not uncommon for ATA exhibits to display and distribute copies published 5 or more years ago. We keep a large inventory in our warehouse for that purpose. Africa Travel is more than just a magazine, it's a way of life! Best Wishes, Jerry W. Bird, Editor   December 2007: ECOTOURISM YEARBOOK EDITION Updates in March and May 2008. January 2008: ETHIOPIA MILLENNIUM YEARBOOK EDITION Download Preview issue online in Mid Sept. 2007. Souvenir Issue with DVD in Sept. 2008 March 2008: ATA 33RD WORLD CONGRESS PREVIEW . May 2008: ATA 33rd WORLD CONGRESS YEARBOOK More to come! Some of our issues to be announced include “Air Highways to Africa,” a complete edition devoted to transportation to and throughout Africa. It is based on our successful format launched in Canada in 1995. Another series we call. The “Great Cities of Africa,” will be based on our interviews with African mayors at the 3rd UN Urban Forum in Vancouver. Web Site Bonus: One year exposure on ATA's award winning web site, includes a listing in our Business Directory and links to client's web sites. Hosted pages are provided for advertisers with 1/6 page or more. Black & White .. / 1 time / 3 times / Color Add Full Page ..........$2190 / $1970 / $600........... $ ___________ 2/3 Page ......... $1690 / $1550 /. $600 .........$ __________ Half Page ....... $1090 / $980 / $400 ............$ __________ 1/3 Page ......... $790 / $720 / $300.............. $ __________ 1/4 Page .......... $590 / $530 / $200 ..............$ __________ 1/6 Page ......... $390 / $360 / $150..... ...........$ __________ 1/9 Page ........ $290 / $260 / $100 ................$ __________ 1/12 Page ...... $190 / $175 / $75 ...........,.... $ __________ Classified ...... $50 Per column inch.......... $ __________ Launch December 2007 Djibouti - Host Country Supplement Our first ever feature on this exciting coastal location that is making its debut as an ATA member country. Showcase of ATA 11th Ecotourism Symposium. Learn why the ATA Ecotourism Symposium has been a winner since 1992. Our Yearbook includes photos, commentary and interviews with key persons from host cities and countries past and present: Profiles will include: Dakar, Senegal,; Johannesburg, South Africa; Marrakech, Morocco; Abuja, Nigeria; Yaounde, Cameroon; Fez, Morocco; Zanzibar, Tanzania; Kampala, Uganda; Luanda, Angola and Calabar, Nigeria." Jerry W. Bird, Editor. African Leaders in the Spotlight A key to the Africa Travel Association's success as a global force for sustainable tourism is the active, "hands-on" role performed by African governments ministers and industry leaders on our board. This issue will be the first to feature in-depth profiles and interviews with African Presidents, Tourism Ministers, Deputy Ministers, State Governors, Mayors and CEOs. Key Organizations in Ecotourism Our profiles include The International Ecotourism Society and the United States Tour Operators Association, among others. Our magazine's first in-depth photo profile of several far-reaching organization that impact on Global Ecotourism and travel to Africa Africa's Top 10 Vacations First in a popular series by Terry Jenkins of the UK - a photo spectacular of his favorite places to visit - and stay. Long Term Investment in Ecotourism Interviews with leaders of financial institutions, the Corporate Council for Africa and foundations from the USA, Europe and beyond. Africa Shines in Beijing, China Editors report from the 2nd World Tourism Marketing Summit, Oct. 28-30, 2007 will introduce our "China Supplement." Tanzania President Kikwete is honorary Global Chair at this landmark opportunity for Africa. Preview of COTTM China Outbound Conference in Beijing, April 14-16 . Caribbean and African Diaspora Heritage Trail Our editor's report Nassau, Bahamas includes interviews with leaders at the 3rd International African Diaspora, Heritage Trail Conference, ATA 33rd World Congress Preview Supplement includes Pre and Post Tours. Photo profiles of Tanzania, Ghana, Ethiopia, Kenya, Cameroon, Zambia and other host countries since 1976. Full list of ATA Congress host countries on page Ethiopia Millennium Supplement This insert includes highlights and photos from our highly successful ATA 32nd World Congress. Millennium Calendar of Events, Homecoming Festivities and Millennium Tours. ATA Ecotourism Manifesto and Fez Declaration The Africa Travel Association has made giant strides in drafting, approving and implementing a series of important documents. such as the Ecotourism Manifesto and Fez Declaration. Since its pioneering initiatives in Casablanca and the Responsible Traveler Guidelines, the African Travel Association has demonstrated a commitment to the global awareness of Cultural Heritage and Ecotourism needs. This declaration guarantees the continuity of that commitment. Preview September 15, 2007 Launch January 2008 Calendar of Millennium Events, Homecoming Festivities and Tours Ethiopia's Tourism and Culture Minister is upbeat on the future: "Investors are tapping Ethiopia's tourism potential. Already, four and five star hotels are currently under construction in Addis Ababa. Since Ecotourism is high on our agenda, ecolodges and camping sites have been set up in locations that have stunning sights of natural beauty, landscape, rare and endemic birds and animals." H.E. Mohamoud. Dirir., Minister of Culture & Tourism . Addis Ababa: Africa's Meeting Place Why did ATA choose Addis Ababa as the venue for its World Congress in 2000 and again in 2007? To begin with, Addis Ababa is Africa's political capital, home of The African Union and The United Nations Economic Commission for Africa. More than 95 embassies from all over the world have their missions in Addis Ababa. This makes the capital of Ethiopia a city where one finds the highest concentration of embassies in the world after Washington DC, New York and London. Ethiopian Airlines Global Routes and Gateways Who's Who in Ethiopia Travel, Trade and Tourism? Interviews with Ethiopia Federal Ministers, Deputies, State Governors, Mayors and Corporate CEOs. ATA 32nd World Congress Review Highlights and photos from our highly successful ATA 32nd World Congress, held in Addis Ababa in May, 2007. Key Organizations in Ethiopia Our profiles include The Ethiopia Tour Operators Association and a variety of organizations in tourism, hospitality, transportation, culture and wildlife. Ethiopian Fashions, Culture and Lifestyles Profile of Ethiopians in the African Diaspora Worldwide Ethiopia's Top 10 Vacations First in a popular series by Terry Jenkins of the UK - a photo spectacular of his favorite places to visit - and stay. Additional commentary of Ethiopia's regional and national parks. Long Term Investment in Ethiopia and USA Trade Missions to Ethiopia. Interviews with leaders of financial institutions, the Corporate Council for Africa and foundations from the USA, Europe and beyond. The Lucy Legacy: Hidden Treasures of Ethiopia Editor's Comments on the Ethiopia Millennium "En route to Ethiopia last May our luggage was weighed down with copies of Africa Travel Magazine for delegates to Africa Travel Association's 32nd Annual Congress. Would you believe the same suitcases were just as full coming back? The reason? They were stuffed with books, photos, DVDs and journals on every aspect of life in Ethiopia - culture, fashions, transportation, food, travel, tourism, investment and business opportunities. But we brought back much more - we renewed friendships from two previous trips and had the opportunity to get to know many of the leading lights on the Ethiopian scene, including the outstanding Minister of Culture and Tourism." Jerry W. Bird, Editor and Publisher.   Preview March 2008 Launch May 2008 Tanzania - Land of Kilimanjaro and Zanzibar Supplement This will be one of our most in-depth supplements ever - and will be updated, with a final edition wrap up as a Yearbook Souvenir and DVD of all key events in 2008 including the ATA 33rd World Congress in Arusha. Order your advertising early and be in all editions starting in December 2007. Profiles of ATA Host Countries Since 1976 There's so much else happening in 2008 it will take too many pages to list the topics you'll discover in this exciting issue. That's why we invite you to subscribe to our Africa Events Newsletter. E-mail: africa@dowco.com ATA Progress Supplement Our editors have been active with ATA for over 12 years and will share some of our experiences with you. Others in our organization have been involved for over three decades. During these treasured years we have explored more African countries than one could possibly imagine. The Congress edition will present highlights from ATA's "Guidebook for Members and Partners." To obtain a copy of this 16-page document, please click on its cover page (left). It is 8.1 mb and takes up to 15 minutes to download. An abbreviated html version is available.   Road shows:- Africa Travel Magazine's editors are staging media events in Western Canada and USA starting in September. Our magazine will also cover Road Shows of the USA by Host Countries Djibouti (11th ATA Ecotourism symposium) and Tanzania ( 33rd ATA World Congress) starting in October 2007. Special events: ATA African Presidents Forum, New York University; Africa Week, Harvard University; ATA Ecotourism Symposium, Djibouti; ATA 33rd Annual World Congress, Arusha, Tanzania; ; Globe 2008 Expo, Vancouver; ATA Chapter Seminars TRAVEL SHOW EXHIBITS • The ASTA Trade Show, Las Vegas • New York Times Travel Show • Boston Globe Travel Show • Los Angeles Times Travel Show • California - NBC Travel Show • Las Vegas - ASTA Trade Show • South Florida, Fort Lauderdale • Adventures in Travel Expos: Chicago, IL; New York, NY : Washington, DC: Los Angeles, CA Canadian Trade Shows: Montreal, PQ - Toronto, ON - Vancouver, BC • Caribbean - Nassau, Bahamas • China - Beijing - April and October • Europe: London, UK - WTM ; Berlin, Germany - ITB WEB SITE NETWORK • Official ATA Web Site www.africa-ata.org • Air Highways Web Site www.airhighways.com • World Scene Web Site www.worldscene.org • Tour Operators Web Sites • Hotel Operators Web Sites • Ethiopia Millennium Web Site • EATIC Web Site • TravelTalk Radio Web Site • Government Ministry Sites • Web Sites from our Database. TARGETED MAILINGS Database reaching key members of: • Africa Travel Association • Media - Travel & Business Editors • American Society of Travel Agents • Assn. of Retail Travel Agents • Assn. of British Travel Agents • Assn. of Canadian Travel Agents • European Tour Operators Association • Assn. of Independent Tour Operators • United States Tour Operators Assn. • Corporate Council for Africa • Pacific Asia Travel Association • Caribbean Tourism Organization • SATH. Handicapped Travelers • International Inst. Peace Through Tourism • AARP Foundation • World Tourism Association • World Trade University • Airports Council International • Non Government Organizations • Universities and Training School Libraries, • Banks and Financial Sources • Youth Travel Associations • Adventure Travel Tourism Association • Religious Travel Associations • Seniors Travel Associations Africa Based Circulation • African Ministries of Trade and Tourism • African Tour Operators Associations • The African Union • African Embassies Overseas • African Tourism Ministries • African Airlines Association • African Airports Association • African Trade Associations Many of the international industry organizations viewed on logo animation (above) will receive copies of our magazines and yearbooks. Others will be added in the next 3 months. To see full selection from our VIP Database list http://www.africa-ata.org/logolinks. More details on Circulation and Distribution on our web site: http://www.africa-ata.org/advert.htm Rock Solid Distribution - Global Reach, Frequency and Influence. Incentives - Print plus Radio and Web Ads in one buy Appealing - Powerful Presentation and Packaging Top Rated - #1 on Google, Yahoo, MSN ." Our publisher's philosophy on the design and production of magazines for long life - and the opportunity for our unique combination of media to extend global influence, reach and frequency to the benefit of our advertisers and sponsors. Continued The above map features the African Host Countries of ATA Events since 1976. We are dedicated to expanding the network of countries in the family - and welcome your articles, support and inquiries. Contact the Web Site Administrator - africa@dowco.com New schedule, features, supplements and statistics will expand and enhance Africa Travel Magazine's Media Kit . It will be e mailed to advertisers on expansion of our Editorial Menu and Global Distribution Plan. Further dialogue with African host countries, travel show organizers and associations will provide a larger, more diversified circulation base . Exciting new sections will include "Africa's Top 10 Vacations," by Terry Jenkins of the UK - a photo spectacular of great places to visit - and stay.