|
 The
Power of Positive Searches plus Statistics from
Webtrends
Need
proof? Valuable statistics on our magazine's
website are gathered from reports from Webtrends
24/7 and regular searches on Google, MSN and Yahoo,
North America's most powerful search engines. The
quickest way to judge a web site's power, and
performance is to search using basic words such as
“Africa Travel Marketing" or "Africa Travel
Fashion" - simple words that open the floodgates to
millions of web pages worldwide. Try it - we will
be at or near the top from millions of
entries.
Since
many of today's tuned in, turned on professionals
get their news, views and background information
via the Internet, our website employs certain
facets of North America's top print media; the eye
appeal of Conde Nast; the life span of National
Geographic and the variety of Readers Digest. To
catch, capture and command the viewer's attention,
our headlines telegraph the core message, and to
aid navigation, our new color coded top bars, and
'mini menus" on side bars keep them going in the
right direction. The visitor's attention is further
riveted by a wealth of cultural, wildlife and
nature photography, plus scenes of Africans in
action at events worldwide. We offer hundreds of
great images - and each gallery page is linked to a
specific country or
region.
Jerry W.
Bird, Editor
 WebTrends
Named a Market Leader - Cited As Setting the
Standard for Measuring Visitor
Engagement
WebTrends
Marketing Lab 2 recognized as a full-featured Web
analytics platform by Independent Research
Firm
PORTLAND, Ore -
September 11, 2007 -WebTrends Inc., a leading
provider of consumer-centric analytics and
marketing intelligence solutions, today announced
that WebTrends was among the select companies that
Forrester invited to participate in its September
2007 Forrester Wave report The Forrester Wave™:
Web Analytics, Q3 2007. In this evaluation,
WebTrends ranked number one for Market Presence and
was cited as a leader in Current Offering and
Strategy. WebTrends received the highest score for
Integration, "Overall, WebTrends Marketing Lab 2 is
a full-featured Web analytics platform that gives
clients extensive power and the ability to
customize the platform to meet any special needs
that may exist." WebTrends also received highest
scores for Industry Presence and Installed Base
reflecting its strong global presence across
consumer packaged goods, financial services, media,
retail, travel and hospitality, and technology and
telecom industries.
This recognition
focused on the recently announced WebTrends
Marketing Lab 2, an integrated suite of marketing
solutions that optimizes site performance, builds
customer engagement and drives more effective and
targeted marketing. According to the Forrester
report, "WebTrends reference clients are extremely
ambitious, giving high marks for supporting their
complex efforts." Enterprise clients such as
Internet Broadcasting are seeing the results for
themselves.
"WebTrends has
helped us to understand and better serve our 15
million monthly visitors," said Tom Masterman,
research manager, Internet Broadcasting. "WebTrends
Marketing Lab provides us with the insights we need
to deliver the most relevant information, and the
best overall experience, to our users. We find a
ton of value in the ability to jump between
different macro and micro views &emdash; enabling
us to see our data at a network level, or for any
one of our more than 70 TV station Web sites. This
provides the data our editors want for making
real-time content decisions, and the KPIs our
executive team needs for long-term corporate
planning."
The Forrester
report goes on to say, "WebTrends stays on top of
major trends in the online marketing space and has
plans to augment its current platform with new
technologies that we expect to be well received.
Focus on visitors and a commitment to data
integrity provide a solid technology foundation."
The report added, "WebTrends sets the standard for
measuring visitor engagement with WebTrends Score,
a new tool for measuring visitor engagement that's
unlike anything on the market today."
"WebTrends has been
rated as a leader in the Forrester Wave report.
This is particularly exciting as the market evolves
from web analytics to online marketing platforms,"
said Greg Drew, CEO and president, WebTrends.
"WebTrends will continue as a leader as we set the
standard for visitor engagement with WebTrends
Marketing Lab 2."
To learn more
visit, www.webtrends.com/forresterwave.
About WebTrends
Inc.
Since 1993,
WebTrends has provided the market with web
analytics solutions that help marketers measure and
improve web sites and online marketing. Today,
WebTrends Marketing Lab delivers comprehensive
analytics, dynamic advertising optimization and
deep visitor intelligence to drive customer
engagement and power targeted marketing. Thousands
of leading global organizations, including General
Mills, IKEA, Microsoft, Reuters and Ticketmaster
have chosen WebTrends solutions and proven client
services expertise to optimize their marketing
initiatives. For more information, visit
www.webtrends.com.
WebTrends is a
registered trademark of WebTrends Inc. in the
United States and other countries. All other
trademarks and registered trademarks are the
properties of their respective owners.
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