AFRAA - ATA
Agreement
Recognizing the
significant value and importance of the airline
industry within the tourism industry and the
contribution of tourism to the airline industry,
the Africa Airline Association (AFRAA) and the
Africa Travel Association (ATA) have agreed to
forge a partnership aimed at increasing travel to
the African continent and promoting the marketing
of African based Airlines.
AFRAA and
ATA agree to launch an ongoing dialogue whereby the
organizations will continue to explore ways in
which they can support the mission and goals of
each other, respectively, and forge partnerships
based upon specific actionable
goals.
AFRAA and
ATA agree to extend invitations to the leaders of
the respective organizations for speaking
opportunities at each others events, to share
updates, industry news and trends and present
specific means in which the membership of the two
organizations can work together to support mutual
concerns and common interest items.
With the
goal of increasing the traffic on Africa based
airlines through tourism industry targeted
marketing, ATA shall extend an invitation to the
sales and marketing departments of AFRAA airline
members, to join the association so as to further
promote their routes and companies throughout ATA's
marketing network. ATA would also invite AFRAA to
join on behalf of its member airlines as a benefit
of membership.
AFRAA and
ATA shall issue joint press releases to their
networks on issues where there would be value in
reaching a broader and targeted audience in the
travel and tourism community.
AFRAA and
ATA shall further explore ways in which they can
hold joint events or their independent events
back-to-back to encourage increased participation
and targeted reach.
Given
that ATA is headquartered in New York, USA and has
significant reach within the North American and
Caribbean markets, ATA expends an invitation to
AFRAA to organize a meeting in the US to promote a
common agenda of increasing travel to Africa from
this market, as well as to promote investment
opportunities between the US and Africa based
airlines.
Signed on
November 7, 2006 at the AFRAA 38th AGA - Cairo,
Egypt
Folly Kossi
Edward J. Bergman
Secretary
General Executive Director
Africa Airline
Association (AFRAA) Africa Travel Association
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Ogo
Sow
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ATA Diaspora Affairs Advisor
Member
International Board
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