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Who's
Who? Answers to Frequently Asked Questions About
Us Who
are you? "ATA
is the only world travel industry association with
African
Tourism
Ministers
as President and Directors. This gives Africa
Travel Magazine an edge in circulation via 23
African Countries that have hosted our events since
1976." Editor We
are Africa Travel Magazine, established in 1995 as
the official voice of the Africa Travel Association
and Showcase of Africa to the World. We focus on
the travel trade, plus influential groups and
upscale travelers. Our editorial pillars are Travel
and Tourism, plus the related areas of Transport,
Trade and Economic Development. What
is Africa Travel Magazine's Mission Statement? To
be the catalyst for continued growth of the Africa
Travel Association, by encouraging the opening of
ATA Chapters worldwide." To
promote peace through tourism, by positive, non
political journalism and outreach projects. This
program aims to provide computers and software for
desktop publishing, audio visual and Internet
training in Africa. What
is your editorial policy? Africa
Travel Magazine (in print) and online features
positive, upbeat, non political news and
destination items by and about Africans. Because we
distribute each edition over a full year or longer,
we prefer articles of reasonable endurance, rather
than repeat the fleeting news of the moment. That's
why our magazines have become “keepers”
and back issues are in demand for up to five years
or more. What
is your frequency? Africa
Travel Magazine's online presence is a 24 hour/365
day affair, as an extension of our printed
magazine. The print version is provided at key
events in Africa and its markets. Until now, these
events have been held semiannually, however our
schedule will now cover 6 annual events (special
editions). via The Africa Travel Library allows us
to produce a magazine for any country or area that
will partner with us What
is your reach, demographics and distribution?
Geographically,
our prime target market is North America, which is
why Africa Travel Magazine uses U.S. spelling and
measurement most often in our editorial content.
Recently, thanks to the universal reach of our web
site and our move to a bilingual (French-English)
format, we get subscriptions from around the world.
The website receives added reach and support from
two other sites WorldScene (Africa
Scene)
and Air
Higways of the
World. As
official voice of the Africa Travel Association,
all members are employed in the travel industry.
They serve key market groups, such as the 30 plus
million African Americans, eco tourists,
adventurers, educators and the seniors market.
What
are your
credentials? What
are your topics and style? Our
magazine and web site is wide, deep, varied, fresh
and friendly. Viewers say it's hassle free, well
defined and organized for easy access of material.
It's your portal to1200 pages of travel items and
stories- enough to keep readers and viewers coming
back time and again. In
print and online, our 'Editorial Menu' includes
aviation, transportation, destinations, festivals
and events, tourism industry news and
personalities, hotels and resorts, arts, culture,
food, fashion, ecotourism, wildlife, outdoor sports
and leisure activities. We invite your
input. Africa
Travel Association
"To
showcase Africa as a destination for travel,
commerce and tourism, to a North American and World
audience, through our magazines, web sites, events
and activities.
The
ATA Board of Directors, our magazine's advisors and
biggest supporters, includes up to ten African
Tourism Ministers. They work with senior airline
managers, hotel executives and travel/ tour company
owners. Our
Managing Editor
has a distinguished career in print and broadcast
media, having won U.S. awards for Creative
Excellence.
347 Fifth Avenue, Suite 610, New York, NY 10016
Tel: (212) 447-1926 . Fax: (212) 725-8253
e-mail: africatravelasso@aol.com
