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ADVENTURE
PIONEERS, INFLUENTIALS TO SPEAK AT
INDUSTRY SUMMIT; UPDATED, HIGH-CALIBER
SUMMIT SESSIONS UNVEILED
SEATTLE,
WASH: Supporting efforts by the Adventure
Travel Trade Association (ATTA) to
redefine, reorganize and galvanize the
fragmented adventure travel industry, more
than 40 top executives are scheduled to
speak at the Adventure Travel World Summit
in Seattle, October, 16-18,
2005.
No
previous adventure travel industry
gathering has featured the depth,
knowledge and influence of those
addressing the 2005 Adventure Travel World
Summit (ATWS). Among the dozens of leaders
presenting during the Summit, session
speaking roles belong to top executives of
Virtuoso, Lonely Planet, Orbitz, AARP,
Geographic Expeditions, National
Geographic Adventure Magazine, Costa Rica
Expeditions, Wilderness Travel, ExOfficio,
Off the Beaten Path, G.A.P Adventures,
Explorandes, Outdoor Industry Association,
and America Outdoors.
New Summit
session highlights announced today include
the following
* Media
panel: an interactive publicity-generation
workshop featuring award-winning writers
and editors from USA Today, Outside
Magazine, and National Geographic
Adventure Magazine;
* Research
sessions: leading experts deliver new
trend and research from the World Bank,
AARP, Outdoor Industry Association,
ActiveWomen.com, NOLS, Richard Bangs'
Adventures on Yahoo!, and Travel Tech
Consulting;
*
Operational sessions: insurance,
liability, guiding, recruiting and
retaining staff are issues tackled by
industry pioneers and those on the front
lines;
*
Web/technology workshops: Orbitz, Yahoo!,
AdventureCentral.com, Tralliance,
MSNBC.com and Memetics Systems executives
deliver practical tools for securing
dot-travel URL/s and attracting, retaining
and converting new customers.
Session
schedules and summary descriptions with
the names of presenters are available at
http://www.adventuretravelworldsummit.com.
Helping
Summit participants fuse big-picture
vision with everyday practical knowledge
and tools to help businesses reduce costs,
increase revenues and grow their own
customer bases is the primary aim of the
three-day conference. Core discussion
topics include trends, research,
marketing, partnering, operations,
sustainability, and funding. ATWS sessions
will provide participants with
opportunities to form partnerships,
collectively analyze new research, debate
challenging issues, and develop
group-buying power. Every session offers
take-away collateral specific to each
presentation and all Summit participants
will receive a CD ROM containing all
session presentations and collateral by
November 18, 2005.
Hosted by
the ATTA, the Summit is designed primarily
for industry executives and decision
makers of domestic and international tour
operators, destination marketing
organizations, tourism boards, lodges, and
travel agencies worldwide. The outcome of
the ATWS is to enable the industry to
better serve travelers, promote
responsible tourism, and optimize the
industry's market potential.
Day one
(Sunday, October 16th) of the 2005 Summit
includes an unprecedented opportunity for
attendees to raft, hike, sail, fly-fish
and geo-team while participating with
adventure experts and colleagues, followed
by an awards program recognizing industry
pioneers, and a special showing of the
IMAX film, "Mystery of the Nile," with
celebrity guests. Days two and three
feature interactive learning, strategy,
planning, visionary, plus networking
sessions and evening dining and
entertainment.
Online
registration is accessible at
www.adventuretravelworldsummit.com.
Registration Fees are $750.00 U.S. for
ATTA Members and $950.00 for non-members.
For information about an upcoming Summit
preview conference call, email
info@adventuretravel.biz.
Sponsors
of the Adventure
Travemailto:mailto:l
World Summit include Orbitz.com,
ExOfficio, National Geographic Adventure,
Yahoo!, ZhongKun Travel,
AdventureCentral.com, REI, and Eagle
Creek.
The
Seattle-based ATTA
(www.adventuretravel.biz) is a strategic
membership organization dedicated to
raising the profile of adventure travel
globally. Established in 1990, the ATTA
provides services, knowledge, and
connections that help its members succeed
in their businesses and contribute to
overall industry growth.
*Conference
speakers, sessions and events are subject
to change.
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Leadership | Membership | Sponsors |
Partners | Press Center | News &
Resources | Contact
Main
Office:
Adventure Travel
Trade Association
601
Union Street, 42nd Floor
Seattle, WA 98101
360-805-3131, 360-805-0649
(fax)
Membership
Questions:
Eric Keyser
Toll Free: 866-411-3131
eric@adventuremailto:travel.biz
Media
Relations Contact:
Chris Doyle, APR 916-791-9409
cdoyle@adventuretravel.biz
Email:
info@adventuretravel.biz
Web:
www.adventuretravel.biz
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..........Adventure
Travel Trade Association
