|
 by
Jerry W. Bird, Editor
According to H. E. President Kikwete of
Tanzania, "The western media needs to
focus more on success stories in Africa.
We are doing so many good things out here
which do not get enough
publicity."
Quick
Now! Who is #1 on Google for Marketing
Africa to Asia? Africa
Travel Magazine Online.
We
are a powerful, positive, influential
media voice -
in
print, online and on
air.
We have been supporters of PATA, Pacific
Asia Tourism Association, for years.
Muguette Goufrani and I were active
participants at the PATA Summit in
Vancouver, and
are
facilitating tours and travel from North
America's West Coast gateways of
Vancouver, Los Angeles, Seattle and San
Francisco via the Pacific to Addis Ababa
and Johannesburg, among other African
destinations. Are you are interested?
E-mail africa@dowco.com
COTTM
(China Outbound Travel & Tourism
Market
14-16
April 2008 in Beijing., China
 COTTM,
earlier know as BITTM is taking
place from 14 - 16 May 2007, at its new
venue: the China World
Trade Centre, Beijing. In its third
year, COTTM is the only dedicated Outbound
Business-to-Business travel event in
China.
It is a
phenomenal platform where global and
domestic industry professionals meet,
discuss and contract the upcoming seasons.
COTTM provides the essential link between
the rapid development of the Chinese
travel and tourism industry and the
dynamic needs of the global
industry.
In the
2006 event more than 120 exhibiting
companies from 35 countries met with over
2,500 Chinese travel trade professionals.
In addition to the Exhibition, there was a
strong focus on education which attracted
high profile Chinese and
international tourism experts to
speak at the conference, including
Geoffrey Lipman, special advisor to the
United Nations World Tourism Organization
(UNWTO). This theme is set to continue for
the 2007 event.
Outbound
travel is the fastest-growing and most
dynamic tourism market in the world, with
China showing the most exciting potential.
The World Tourism Organization predicts
that China will become the fourth largest
source of outbound tourists by 2020 at 100
million per year.
Why
Exhibit?
•
Establish new business contacts
•
Find a local agent
•
Meet with key industry decision-makers
under a strictly managed Hosted
Buyers Programme
•
Launch new products and services in
China
•
Meet with existing clients in the
region
•
Negotiate contracts with potential
clients
Exhibitors
may choose from the below Stand
options :-
A. Space only @
$ 350 per sqm Or
B. Space with Shell
Scheme @ $ 395 per
sqm
Admin
& Registration
Fee $
800 per Stand
COTTM is
the perfect platform for you to reach the
burgeoning Chinese market.
For
further information mail us at
ddpexhibitions@ddppl.com, or call at
011-23710893 or 011-371
6318.
Thanking
you for your interest and in the
confidence we may rely on your
participation. We look forward to hearing
from you soon.
Cordially
Shraddha
Gupta
Sales
Support -Exhibitions
DDP
Exhibitions
 
This page is under construction. More
material to come.
Segments
Emerge in China Outbound
Market
 China
(PRC) outbound travel to Asia Pacific
destinations has grown at an average
annual rate of 19.8% since 2001, fuelled
by strong economic growth; greater
consumer spending power; Beijing's moves
to loosen travel restrictions and allow
the Chinese currency to strengthen; and
greater segmentation in the
marketplace.
Travel trade
participants in the
PATA
Travel Mart
2006 China (PRC) Outbound luncheon
workshop learned this today at
AsiaWorld-Expo in Hong
Kong.
Panellists in the
interactive session included Shanghai
Business International Travel Service
Deputy General Manager Ms Li Guo; Shanghai
Shihua International Travel Service
Assistant General Manager Mr Tom Wang; and
Tourism Australia Regional General
Manager-North Asia & Business Tourism
Mr Johnny Nee.
Panel moderator
and PATA China (PRC) Representative Ms
Kate Chang warned destinations to be wary
of the sheer number of potential Chinese
travellers in the future.
"Destination
tourism organisations will have to check
how the Chinese "golden weeks", which
coincide with Chinese New Year, May Day
and National Day, fit in with existing
inbound patterns," she said. "There is a
risk of destinations being "swamped" by
travel demand from Chinese
travellers."
Mr Nee agreed:
"China is one of the world's strongest
performing markets. China's forecast
growth, in both outbound travel and
expenditure, make this market critical now
and in the future.
"However, we need
to continue to safeguard the market from
unethical business practices, ensure
Chinese visitors enjoy high quality
tourism experiences, and take a gradual
market expansion approach to manage
long-term, sustainable growth.
"
Although China
(PRC) remains an "emerging" outbound
market, Ms Chang cautioned against writing
it off as comprising only of consumers who
feel safe in large groups that 'follow the
flag'.
Mr Wang agreed:
"The Chinese travel market has become
multi-purpose.
The traditional
market is becoming smaller. Business and
MICE travel is getting bigger, as is FIT
and single service travel."
Ms Li said that
middle class professionals, who are a
starting to organise private trips, and
all types businesses and organisations are
becoming significant sources of Chinese
outbound travellers.
She said: "Not
only do entrepreneurs and senior
executives enjoy business trips, but also
the employees, agents and business
partners of many types of organisation are
being motivated by all-expenses-paid
international travel to do a good
job."
Ms Chang cited an
increase in the number of older singles,
empty-nesters and childless households as
further examples of
segmentation.
She said
marketers can reach the majority of
affluent households by focusing on
specific target regions, such as Shanghai,
Beijing, Guangdong, Zhejiang and Jiangsu,
and that the development of private travel
in China has revealed regional
variations.
Mr Wang said that
developing solid co-operative partnerships
within each region is the
answer.
"All links in the
travel product supply chain must
co-operate fully,"
he said. "From
the local agent who should give great
support to the tour operator, who in turn
should look after the convention and
visitor bureau, airline, bank, hotel,
media et cetera to maximise the experience
for the traveller."
Ms Chang
reiterated that destinations must carry
out research on their Chinese visitors.
"The market is so big and so diverse that
different marketing mixes have to be
designed for different segments and
regions," she said.
However, there
remains an essential commonality running
through Chinese travel preferences: safety
and security.
"Nearly all
Chinese appreciate safe and clean
accommodation, safe and reliable
transport, helpful hospitality staff and
friendly locals," Ms Chang
said.
Ms Li said: "The
Chinese traveller must feel that their
security and health are assured.
Furthermore, a carefully designed tour
itinerary should elicit feelings of
surprise and excitement in Chinese
travellers, as well as maximize their
sense of participation."
Mr Wang
identified four commonalities among
Chinese travellers: Their "affection" for
value for money, safety, time/planning and
recognition.
|
