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Big 4 Africa Travel
Preview
1.
What is your ABC
Combination?
A.
Prime display advertising
positions in our key issues;
the IATA World Congress
edition in May - and the
Cultural Ecotourism Symposium
edition at year
end.
B.
A full year of advertising on
our powerful ATA web site,
targeting the same upscale
market as the printed
magazine, and attracting an
even broader segment of
viewers
worldwide.
C.
Anchor exhibits at major
travel expos, starting in
January at New York's
Adventures in Travel Show, the
Luxury Show and New York Times
Travel Show,
plus Chicago, Washington,
Dallas, San Francisco, Los
Angeles and more to
come.
2.
What does this mean in terms
of reach and
influence?
Our
printed magazine package
reaches an influential
targeted readership of
decision-makers in travel,
tourism, business and
government . The magazine's
web version reaches both the
trade and the public,
averaging over 12 million hits
annually.
3.
How do you know the magazine
and web site are
effective?
The
magazine is a valued item at
every travel trade event and
is in every delegate's
package. As for our web
magazine, check America's
major search engines Google or
Yahoo, using the words "Africa
Travel," and guess what? Like
cream, our pages rise to the
top. Average viewing time per
session some weeks has been
over 10 minutes
(unbelievable). This site is
monitored by Webtrends, which
generates a mountain of
statistics we use to track
results and enhance our
editorial menu.
4.
What is your prime
market?
Geographically,
the USA and Canada are our
prime targets for Africa.
However, thanks to the
Internet, we are receiving
viewers and subscribers from
all over. Our magazine appeals
to travel t tourism
professionals such as agents,
tour operators, hoteliers,
airline and cruise industry,
corporate and government
meeting and travel planners,
universities, travel clubs,
first class and business
passengers at
airports.
5.
What is your Africa Travel
Magazine's print
schedule?
November,
2005: ATA 9th Cultural and
Ecotourism Symposium
Edition
January, 2006: 30th Jubilee
Yearbook Edition
March, 2006: Air Highways to
Africa Edition
May,
2006: ATA 31st International
Congress
Edition
July,
2006: Africa Travel Fashions
Edition
September,
2006: Showtime / Sports
Tourism Edition
November,
2006: ATA 10th Cultural and
Ecotourism Symposium
Edition
Special
Editions - At least two
special Destination Editions
are underway, and publishing
dates will be announced
shortly.
6.
How is the magazine
distributed?
Our
most influential channels are
the African Ministries and
National Tourism Offices,
starting with the host
countries. Under ATA's
"Partners in Publishing" plan
they anchor the edition with
advertising support as well as
become a major distribution
channel.
Of
similar importance are ATA's
head office and association
partners, such as ASTA, ARTA,
WTO,USTOA IIPT, International
Ecotourism Society and others,
who will receive and
distributed complimentary
copies. For the full list of
distribution
channels
see
Circulation.
7.
What is your background and
history?
While
ATA has been operational for
almost 30 years, Africa Travel
Magazine, was established in
1995. Our editorial pillars
are Travel, Trade, Tourism,
Transportation, Commerce and
Economic
Development.
8.
What is Africa Travel
Magazine's Mission
Statement?
"To
showcase Africa as a
destination for travel,
commerce and tourism, to a
North American and World
audience, through magazines,
web sites, events and
activities.
To
be the catalyst for continued
growth of the Africa Travel
Association, by encouraging
the opening of ATA Chapters
worldwide."
To
promote peace through tourism,
by positive journalism and
outreach projects such as
"Apples for Africa. This
program aims to provide
computers and software for
desktop publishing, audio
visual and Internet training
in Africa.
9.
What is your editorial
policy?
Africa
Travel Magazine in print and
online features positive, non
political news and destination
items by and about Africans.
Because we distribute each
edition over a full year or
longer, we prefer articles of
substance and endurance,
rather than repeat the
fleeting news of the moment.
That's why our editions have
become keepers, with back
issues in demand up to five
years or more.
10.
What are your magazine's
demographics ?
Geographically,
our prime target market is
North America. That is why,
where possible, Africa Travel
Magazine uses U.S. Spelling
and measurements. Recently,
thanks to the magazine's new
bilingual (French-English)
format, requests and
subscriptions are coming from
around the world. As official
voice of the Africa Travel
Association, our members and
most contributors are employed
in the travel
industry.
11.
What are your
credentials?
Our
ATA Board usually includes no
less than seven African
Tourism Ministers, plus senior
airline managers, hotel
executives and travel/ tour
company owners. The magazine's
Editor/ Publisher has enjoyed
a distinguished career in
print and broadcast media,
winning U.S. awards for
Creative Excellence.
12.
What are your
topics?
In
print and online, our
'Editorial Menu' includes
aviation, transportation,
destinations, festivals and
events, tourism industry news
and personalities, hotels and
resorts, arts, culture, food,
fashion, ecotourism, wildlife,
outdoor sports and leisure
activities. Our web site is
wide, deep, varied, fresh and
friendly. Viewers say it's
hassle free, well defined and
organized for easy access of
material.
It's
your portal to 400 pages of
travel items and stories;
enough to keep readers and
viewers coming back time and
again.
...
Media
Kit
Download
Big 4 Africa Travel
Preview
Screen
resolution.
Sample
pages and spreads from past
issues
To
book advertising e-mail
africa@dowco.com
Africa
Travel Magazine
Phone 604 681 0718 or 212 447
1926
Fax 604 681 6595 or 212 725
8253
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