ATA's
Award Winning Web
Site is a
Newsmagazine
Online
Download
Big 4 Africa
Travel
Preview
Since
many of today's
most tuned in,
turned on
professionals get
their news via the
Internet, we have
structured ATA's
web site to
closely resemble a
popular
newsmagazine, with
the eye appeal of
Conde Nast , the
shelf life of
National
Geographic and the
variety of Readers
Digest. To catch,
command and
capture the
viewer's
attention, our
headline bars
telegraph the core
message in
sequence. The
visitor's
attention is
further riveted by
photos of Africans
in action. One of
our most popular
typefaces is
called "impact" -
and that's exactly
what this web site
conveys.
Maintained by
professional media
people, the site
has grown to 2,400
pages and is
updated daily,
often many times.
We're on the 'news
release' list of
many of the
world's public
relations
agencies,
corporations and
governments
Does
it work?
Ask
the experts at
Webtrends, a
leading statistics
firm. In August
2005, our ATA web
site generated
over 31,000 hits
and 8,100 page
views daily. These
viewers are people
with an extremely
high attention
span, since the
content is of
sufficient
interest to keep
them glued to the
screen. Proof? Our
readers average 10
minutes per viewer
session.
Further
statistics are
gathered by
searches on Google
and Yahoo, North
America's two most
effective search
engines. The
quickest way to
judge our web
site's power,
performance and
potential is to
search using basic
words. You cannot
get more basic
than using the
topic "Africa
Travel," two words
which open the
floodgates to
millions of web
pages. Here's how
we ranked against
worldwide
competition in
March.
Africa
Fashion
- #1 out of
over 20 million
entries on
Yahoo and 6.8
million on
Google
Africa
Travel
Fashion
- # 1 out of 11
million entries
on Yahoo and #1
and #2 on
Google out of
2.5 million.
entries
Africa
Travel
- #5 out of
over 36 million
entries on
Google and #7
out of 100
million entries
on Yahoo
(Above
statistics are
from Webtrends,
Aug
2005)
Other
random searches
dealt with themes
covered in our
magazine, such as
"Africa in One
Country" - "The
Real Africa"
-"Magical Kenya" -
"Festival of
Guinea" -
"Ethiopia's
Historic Route" -
"13 months of
Sunshine" - and
"Great Cities of
Morocco." In all
of these searches,
ATA's web site was
either Number One,
or in the Top
Three.
These
searches also
yielded surprising
results when
keeping tabs on
important Africans
in business and
government. For
example, here are
several names you
will know: Hon.
Zakia Hamdani
Meghji (Tanzania),
Hon. Pierre Hele
(Cameroon) , H.E.
Amani Abeid Karume
(President,
Zanzibar, Hon.
Sylla Hadja Koumba
Diakite (Guinea)
and Hon. Yusuf
Sukkar (Ethiopia).
In all cases, we
ranked number one
or close to
it.
We
also showed up
well on events,
such as Adventures
in Travel Expo
(New York), SADC
Heads of State
Summit and others,
sometimes
outranking the
organization's own
web
site,
African
Diaspora
Heritage Trail:
#1, Peace
Through
Tourism,
Corporate
Council on
Africa,
Festival of
Guinea. The
results- #1 in
most, top ten
in
all.
Similar
results showed up
for great causes
such as Miracle
Corners, Students
for Peace, The
Flying Hospital,
and the Africa
Group.
Another
thing about Africa
Travel Magazine
you can rely on -
we neve stop
searching, testing
and improving our
web
site.
Media
Kit
Download
Big 4 Africa
Travel
Preview
Screen
resolution.
Sample
pages and spreads
from past
issues
To
book advertising
e-mail
africa@dowco.com
Africa
Travel
Magazine
Phone 604 681 0718
or 212 447
1926
Fax 604 681 6595
or 212 725
8253
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