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US Tourism Expert to Train Tanzanians Tanzanian trainers in tourism in Dar es Salaam and Zanzibar are set to receive training from an eminent international expert in the field, Dr. Hannah Messerli, who is a professor of hospitality and tourism at New York University. The National College of Tourism in Dar es Salaam and the Hotel & Tourism Training Centre in Zanzibar will host the guest. Messerli will train trainers on teaching methodology and curriculum development for two-weeks from June 12 to June 25, 2004. She will also conduct a one-day seminar with stakeholders in the tourism industry. The seminar, whose theme is "Training as a Competitive Edge", will explore the needs and expectations of today and tomorrow's travelers and will evaluate available options for meeting those needs. The essence of Messerli's career is advancing the global hospitality and tourism industry through planning, development, and education. She has business and education experience in over 15 countries. The professor has developed and delivered tourism and hospitality related services to diverse markets. In an E-mailed note, Messerli says, "A critical component of any tourism and hospitality experience is service." She added that in today's travel and tourism market place, travellers are becoming increasingly sophisticated and demanding. For stakeholders, the challenge to provide the right tourism product at the right time and place is a continuous challenge. A statement from the US Embassy said the professor has been invited as a visiting senior Fulbright specialist to the two tourism institutions in the country. The statement indicated the tourism industry stakeholders that are expected at the seminar are hotel and tour operators and owners and representatives of the Ministry of Tourism and the Tanzania Tourist Board (TTB). "Tourism sector is growing very fast, it is estimated 32,000 additional or replacement staff will require training in the period up to 2005," says the National College of Tourism's Chief Executive Officer Agnes Mziray. Mziray sees this as a challenge to the tourism intelligentsia to review the present curriculum and update training methodology in providing quality training to the industry's staff to meet customer's expectations. "We hope the Fulbright programme will be beneficial to the college and the industry in general," Mziray concluded. The visit of the Fulbright specialist comes at a time when Tanzania is making rapid strides in the tourism sector. It is reported that more than 607,000 tourists are expected to visit Tanzania this year compared to 576,000 last year. This statistics were released by Peter Mwenguo, Managing Director of TTB, and quoted in The African newspaper of Tuesday, June 1, 2004. For more information on Tanzania visit www.tanzania-web.com or contact the Bradford Group in New York at (212) 447-0027. Email: Tanzania@bradfordmarketing.org |
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