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Kenya
Story Kenya
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Our
Vision "To be a World
Class Network Airline" Our
Values • To uphold
the highest safety standards • To
satisfy our customers. • To
continuosly improve the quality of our services and
products Our
Goals • To
achieve world class standards in service delivery,
product quality and operational
performance. • To be the
Airline of choice in Africa. • To
develop JKIA as a premier hub in
Africa • o pursue
a business model that will deliver consistent level
of profitability. In summary
actions, our behaviour and attitudes at work will
be driven by safety, customer satisfaction and
quality (S©˜ +Q)
considerations. Our General
Strategy An important
consistent trend about commercial aviation is that
it is a fiercely competitive and highly volatile
industry, in which fortunes shift continuously. As
the drive towards a free, converging and global
market gathers momentum, competition within the
airline industry is expected to intensify.
Increasingly, open skies are therefore likely to
impact on yields, and extraordinary profits will
increasingly be an exception. Given this
potentially turbulent environment, the key to
survival in the industry lies in whether an airline
is able to clearly anticipate the patterns of
change coming, the underlying forces driving these
changes, and above all the ability to align its
strategies to respond to a changing business and
aero-political environment. With this in mind,
Kenya Airways is committed to investing in the
development of world-class capacity in information
gathering, analysis and interpretation so as to
facilitate faster but correct business
decision-making. This way, Kenya Airways hopes to
enhance ability for rapid response to
opportunities, threats and challenges in the market
place. In concrete
terms, in the next 10 to 20 years, Kenya Airways
aims to grow into a decidedly dominant carrier in
Africa with notable presence in Asia, Europe and
the Americas, while operating a modern fleet of 30
to 40 aircraft. Kenya Airways intends to forge
strong partnerships and be a respected member of a
global airline alliance. Our
Organization Our organization
structure comprises of eight (8) departments each
headed by an executive director reporting to the
Group Managing Director. The departments
are: •
Finance •
Information Systems •
Commercial •
Technical • Human
Resources and Administration • Flight
Operations Getting
There Our vision to
become a World Class Network Airline connecting
Africa and the World through Nairobi is gradually
becoming a reality. Our goal of
becoming world class by 2005 give us the impetuous
to relentless focus on a level of performance that
will see get there on time. Together, by
working smarter, and by being more creative and
innovative, we shall realise our goal. Future
Outlook We continue to
focus on profitable expansion of our network
through a combination of direct access and
alliances with other carriers. Sustainable
improvement in yield will be pursued through a
combination of a new Revenue Management System and
better discipline. Management will also place
emphasis on greater productivity, costs restraints
and reduction in wastage. Our people are our
greatest asset and focus on their development and
the way they are both managed an organized out to
ensure we attract and retain the best and that they
are equipped to serve our customers in line with
our being a world class standard airline.
Twice-weekly
flight to Accra, Ghana in West
Africa Kenya Airways will
be operating direct flights to the Ghanaian capital
from Nairobi every Monday and Saturday using the
new 737-700. The flights will depart Nairobi at
16.55 on Mondays and 8.30 on Saturdays. Kenya
Airways has expanded its route network with a view
to improving its market position in Africa and
worldwide. Network development has further been
enhanced through cooperation with other African
airlines like Air Tanzania, Air Malawi and Air
Botswana. Other destinations in West Africa are
Douala, Lagos, Yaounde and Abidjan. ''The Most
Promising African Airline'' |
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