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Kenya Tourism seeks support

Matiba Urges Kenya Government to Support Tourism Sector

Chairman of the Kenya Tourist Board (KTB) Raymond Matiba saidthat the sector was on the recovery path following aggressive marketing campaign abroad. He asked the Government to continue supporting efforts by the private sector so that marketing of Kenya as a destination of choice is sustained.

He was speaking at the opening of Chronicle Tours and Travel new offices at the I&M Bank building along Kenyatta Avenue, Nairobi. He was accompanied by KTB chief executive Betty Buyu. The tour agency is one of the few indigenous firms that have remained consistent in the business despite the slow-down in the tourism sub-sector. It handles a wide spectrum of travel programmes, including wildlife, bird watching, flying, mountaineering, sporting, adventure and cultural safaris.

The Minister for Tourism and Information, Kalonzo Musyoka, said the Government has started negotiations with a number of airlines that had abandoned Nairobi to resume operations. He said there was strong indications that the consultations were likely to bear fruits soon. Some of the airlines that had abandoned Kenya include Sabena, Air France and Alitalia, among others

In a statement read for him by an Assistant Minister Shadrack Manga, the minister said the Government was working on a proposal to lead a delegation of tour operators and travel agents to exhibitions in new markets like Hungary and Thailand.

Of course, the country's greatest natural attractions will always be its best known: the 1,500 square km Maasai Mara National Reserve, home to the world-famous wildebeeste migration; the Amboseli plains, ruled by elephants and dominated by the striking snow-dome of Mount Kilimanjaro; the deep tropical forests of the Aberdares, home to the rare bongo antelope; and the stirring northern wilderness of Samburu, where some of the world's hardiest animals roam. These parks are also home to the nomadic Maasai and Samburu peoples, whose handsome, ochre-smeared warriors have become as familiar a symbol as the animals they live so peacefully alongside.

But it is outside the country's parks and reserves that the real "new Kenya" is being born. In the semi-arid bushland where 70 percent of Kenya's wildlife still lives, a number of pioneering ecotourism initiatives are slowly showing local communities that wild animals can be as profitable as their liverstock. At Ngesi on the sweeping Laikipia Plateau, the local Samburu community has cordoned off 16,500 acres for its wildlife and built a beautiful 12-bed camp that recently won one of British Airways prestigious Tourism for Tomorrow" awards. So successful has the project been that a second property. Tassia Lodge, is now being constructed on a 100,000-acre group ranch over Ngwesi's northern boundary, using the same indigenous deadwoods, solar power and echo-friendly facilities as its famous neighbor.

Several other camps are also helping to reserve the centuries-old reliance on cattle: the Eselenkei Conservation Area north of Amboseli, where the local Maasai have just welcomed their first migrating elephants in more than 15 years and the Namunyak Wildlife Conservation Trust in the Mathews Mountains where local scouts man a 75,000-acre conservation area and the safari company Acacia Trails is in the process of handing over its 10-bed Sarara Camp to 16 young Samburu managers.

Kenya is taking its new ecoresponsibility very seriously. Over the past three years, the Kenya Professional Safari Guides Association has begun to lift the standards and ethics of a new generation of safari guides, while the Ecotourism Society of Kenya has launched an intiative to establish an decorating scheme for policing the practices of the country's lodges and tour operators.

Already several of the country's largest tourism operations, such as Serena Hotels, Savannah Camps and Heritage Hotels, have shown a strong commitment to cleaning up their acts, dedicating more resources to their local communities, and helping to spread the environmental word in some of the world's last great wildernesses.

Savannah Camps, for example, has established a giant conservation scheme on four group ranches in the Taita Hills, where its unique blend of community-run tourism and educational activities includes a 40-bed study center for foreign and local students, a 12 bed camp for participation tourists" whose holidays involve tracking elephants with local conservationists and six villages where gap-year students are helping their hosts to develop businesses in medicinal plants, essential oils and alternative fuel sources.

"From diving on the beautiful marine parks, to playing golf on some spectacular courses, to climbing the slopes of Mount Kenya, offers so much more than the "Big Five" animals for which it is best known.

On the Coast, too, a new responsible attitude is helping to preserve the architectural and natural heritage of one of the world's oldest seafaring cultures just north of Mombasa, the old quarry of the Bamburi cement factory has been transformed by the acclaimed Swiss ecologist Rene Haller into a rich-rainforest inhabited by an incredible, array of a animals and birds.

To the north, inland from the 14th century ruins of Gede; lies one of Africa's richest ornithological treasures, the arabuko Sokoke Forest - the last of the great indigenous coastal forests and one of East Africa's most important nature conservation sites. As well as six globally threatened birds, including the Sokoke pipit and Sokoke Scops owl, the forest contains a variety of rare trees and an abundance of unique duikers, shrews and bushbabies.

The European Unionist supporting various nature projects here, including honey farming forest management and an award-winning butterfly project that today provides incomes for more than 200 families.

The EU is also financing a wealth of other projects on the Kenya coast, including the restoration of the ancient Arab architecture of Mombasa and Lamu Island, and the development of visitor centres at Gedeand Mombasa's stunning Fort Jesus.

From diving on the beautiful marine parks that line these shores to playing golf on some of the most spectacular courses in Africa, from hunting for traces of our earliest ancestors at the Leakeys' desert retreat on Lake Turkana to climbing the ice-clad slopes of Mount Kenya, from watching the traditional dhow builders of Lamu to trout fishing in the icy streams of the Aberdares and bird-watching in the unique forests of Kakamega. Kenya offers so much

more than the "Big Five" animals for which it is best known. In a land with so many varied faces, visitors will never have to go far to see a completely different side of Africa.


 

TRADE AND TRAVEL DIRECTORY
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Kenya Airways:
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DALLAGO TOURS & SAFARIS
Martin Njagi, Loita House, Loita Street
P.O. Box 66416, Nairobi, Tel: 254 2 331562 / 251992
Fax: 254 2 245174, Email: martin@dallagotours.com
info@dallagotours.com . Web: www.dallagotours.com

Lewa Wildlife Conservancy
PO Box 49918, Nairobi, Kenya,Tel +254 (164) 31405 Nairobi office +254 (2) 607893 fax 607197, lewa@swiftkenya.com

Kenya Association of Tour Operators
P.O. Box 48461, Nairobi, Kenya
Tel: +254 2 225570 Fax +254 2 218402
Email: kato@africaonline.co.ke

Kenya Tourism: http://www.kenyatourism.com/
Kenya Ecotourism:
http://www.eco-resorts.com/
Kenya Wildlife Service: http://www.kenya-wildlife-service.org/
Wildlife Trust:
http://www.sheldrickwildlifetrust.org/index.html

Promoting Kenya in North America
A large Kenya delegation toured North America in 2000, starting with a Kenya Night event in Vancouver, BC, Canadam followed by Seattle, Portland, San Francisco and Los Angeles. The group then proceeded to Las Vegas for ASTA's World Travel Congress. To arrange a similar Road Show contact Africa Travel Association, Canada Chapter africa@dowco.com, fax 604-681-6595.

Africa Travel Association
ATA Head Office: 347 Fifth Avenue,
Suite 610, New York, NY 10016
E-Mail: africatravelasso@aol.com .
Tel: (212) 447-1926, Fax: (212) 725-8253